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8 ideas for innovative packaging

There are many ways to distinguish yourself from the competition. Among them, innovative packaging is a definite competitive advantage. Today, most of these innovations revolve around eco-responsibility and improving the customer experience. Special packaging can sometimes even cause the emergence of parallel markets! In this article, we present 8 original packaging ideas.


Notpla’s edible plastic, an innovative and responsible packaging

In 2022, we are increasingly aware of ecological awareness: that is why overproduction is a question. We only recycle 9.5% of plastic waste, and 36% of the plastic produced is limited to the packaging sector. So, what can be done to reverse the trend?

Thanks to its edible plastic, Notpla has taken up the issue of innovative and responsible packaging. Their packaging is made from algae and plants, making it 100% biodegradable and edible. How does it work? Within a few weeks, it disappears thanks to a natural decomposition process. This revolution in the packaging industry is a godsend for food industry players aiming at a responsible audience.

TrackLegit simplifies product traceability

In Slovenia, TrackLegit makes tracking the provenance of our products easier. The start-up is building its own IoT-based smart packaging solution. It relies on blockchain, a digital platform, and NFC chips (clothing industry innovation vectors).

Its three solutions improve brand protection, consumer engagement, but also and above all, product traceability. This form of innovative packaging reassures companies about counterfeiting activities. In addition, it reassures consumers concerned about the provenance of their favorite products. TrackLegit’s customers benefit from a mobile application that combines all the above data. This is a great opportunity for any food, textile, or pharmaceutical company.

SoFresh extends the shelf life of food products

The American company SoFresh manufactures packaging to help preserve food better. The packaged food benefits from a supply of active vapors thanks to infusions of natural extracts. The mold absorbs the vapor, and its metabolism is slowed down, increasing the product’s shelf life!

In doing so, SoFresh has become a key player in the innovative packaging market. The start-up aims to limit food waste. Today, nearly one-third of our food products end up in the trash.

SoFresh’s offer mainly aims at food producers: overpackaging films, recyclable lids, etc.

Visit PACKMOJO for personalized packaging

Because packaging is an integral part of the customer experience, PACKMOJO proposes to its customers to design personalized packaging. Indeed, companies using PACKMOJO do not need to hire a designer. We find the innovative character of this packaging in the offer of the Chinese start-up.

Its digital platform provides 3D visualization tools while proposing instant quotes. In addition, this young company is on the cutting edge of CSR as it relies on eco-friendly materials. The packaging it proposes is made from waste, using ecological ink for the printing part.

Ecoplasteam makes its raw material from waste products

Innovation in packaging in 2022 will require, above all, a positive contribution to the environment. Ecoplasteam has understood this. This Italian company manufactures a raw material from residual materials: the EcoAllene granulate. By recycling solid waste, Ecoplasteam can obtain a material that they can reuse over and over again.

EcoAllene is very easy to mold, which is why it is used to make packaging bottles. But that’s not all; the material is used in many sectors. Among these, we find, of course, the construction industry, but also fashion and consumer products.

Ecoplasteam has developed a packaging with infinite use, while recycling our waste

The Paper Bottle: Johnnie Walker’s Bet on the Future

Two years ago, Johnnie Walker launched an innovative packaging for its whisky. It is a limited edition of its traditional range, with a paper bottle, instead of the usual glass. His parent company Diageo has partnered with Pilot Lite to launch Pulpex, a new player in sustainable packaging technology. The bottle meets food safety standards and is made from paper pulp.

This could be the beginning of a big movement consisting of major global FMCG companies. Unilever, PepsiCo, and Estée Lauder are part of a consortium spearheading Pulpex. Each player plans to launch their paper bottles based on this technology.

At Lindt, innovative packaging helps reduce waste

Packaging reduction is a growing phenomenon among food industry players. Some use this method for shrinkflation purposes, while others do it for environmental reasons. This is the case of Lindt: the chocolate maker has announced its desire to fight against overpackaging. To transport their products, they use reusable bins and containers. Finally, for their packaging, Lindt is careful about the number of chemicals used.

This movement taken up by the chocolate maker Lindt can symbolize a huge change for the food industry. We will certainly see more bulk products and fewer individual bags in the coming years.

The Swiss chocolate company Lindt aims to be a leader in changing the mindset of the food industry (source: Shutterstock)

With Fit Me, Maybelline says goodbye to glass

Finally, Maybelline was creative with its Fit Me line. The cosmetics brand has developed innovative packaging by freeing itself from glass for its foundations. Now, the manufacturer proposes a soft pouch to its customers. Moreover, the packaging has been designed for online sales: no need to overpack the product before shipping.

The packaging is also suitable for professional use and is resistant to travel. The result is striking: the packaging is 1.41 times lighter than the classic glass bottle. In addition, the amount of foundation is greater than in the past.


Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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