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Here are the 6 best affiliation platforms in 2022

Affiliation is one of the best ways to make your blog’s natural referencing profitable. And in this field, affiliation platforms are excellent intermediaries to carry out this commercial process. Each player has advantages: commission, advice, expertise, and so on. This article aims to remind the principles of affiliation before presenting the 6 best affiliation websites.


Why use affiliation platforms?

Today, affiliation is an integral part of the business strategies of any self-respecting company. It is a process that links an affiliators to an affiliate to realize online sales. The affiliate, a commercial player, pays a commission to the affiliator in exchange for being featured on their blog. This is an unstoppable technique to make money with your blog.

There are many of them nowadays, each one having its preferred sector. However, not all of them are equal. That’s why we are going to help you to understand them better. In this context, an affiliation platform is an intermediary to simplify the contact.

6 popular affiliation platforms in 2022

A gateway to affiliation platforms: Awin

Awin is the ideal affiliation platform for any organization new to this process. With a presence in ten countries, this Netherlands-based intermediary has many users. We have no less than 21,200 advertisers for nearly 241,000 publishers. Big names in international retail are already on Awin: AliExpress, Etsy, and many others.

Its fields of interest are multiple: travel, sports, fashion, and so on. Moreover, it has its own Google Chrome and WordPress plug-ins. In terms of payment, Awin pays bi-monthly. However, you will have to pay a fee of about 4.50 euros to complete your registration file.

CJ Affiliate, an innovative affiliation platform by nature

CJ has built its reputation on innovative tools, which go a long way in enhancing the user experience of your visitors. Any innovative digital player interested in affiliation platforms will find themselves in CJ Affiliate. Indeed, this affiliation website mainly focuses on digitalized sectors, such as insurance, finance, or VPNs.

“Dare to Think Big” is anything but misleading. The platform has reached one billion monthly digital consumers, all with a presence on every continent. The website proposes several thousand types of campaigns, especially when it comes to cost per action and cost per lead. In short, CJ boosts both affiliate sales and affiliate SEO.

Benefit from extensive expertise with Rakuten

Rakuten is one of the most experienced players in this sector. Its affiliation platform has been operating in the market since 1996. This has enabled it to gather knowledge in various fields of activity worldwide. For this reason, Rakuten is the leading affiliation website for optimal control of your affiliation campaigns. Its filtering system ensures that the affiliates have a good reputation with quality content.

In terms of numbers, Rakuten Affiliate employs 500 people in 20 countries worldwide. In addition, the platform supports nearly 25 currencies to simplify partnerships between affiliators and affiliates. Finally, Rakuten has a significant competitive advantage: the trial is free, unlike Awin.

ShareASale’s leitmotiv: efficiency, statistics and exclusivity

ShareASale’s main contribution is its large number of key performance indicators. Accessible in real time, these KPIs are a real added value for organizations eager to control the affiliation service. Affiliates benefit from detailed statistics on:

  • Earnings per click
  • verage sales
  • Amount of commissions

In addition, the website is also distinguished by its network of beneficiaries. These are handpicked to keep only the most reliable partners. Moreover, a large part of the affiliates and affiliates only use ShareASale for their business collaboration. Finally, as far as payments are concerned, this website is recommended for the speed of commission payments to affiliates.

Affilae’s affiliates earn high commissions

The main attraction of Affilae is that affiliates can expect to earn a 30% commission on affiliate sales. This affiliation platform has a ready-to-use interface, which will satisfy beginners in commercial partnerships. But that’s not all: its advanced JavaScript technology is an indispensable ally in natural search engine optimization!

In total, there are about 240 different affiliate programs. Also, the conversion tunnels are excellently tracked, allowing for a fairer remuneration of the affiliate networks. However, payments are made more or less quickly, depending on the affiliators. This can cause cash flow problems for affiliates.

Take advantage of Effiliation’s extensive advice

Effiliation is much more than an affiliation platform. It is an inexhaustible source of advice. The website classifies itself as an “affiliation expert.” This can be explained by its experience enriched by 20 years of partnerships and 45,000 publishers. This company is one of the leading structures in France, although its activity extends beyond its borders. The website is increasingly aimed at international players.

Both B2B and B2C oriented, Effiliation has affiliates such as Norauto, Nocibé, or MaisonsDuMonde. On average, affiliates can expect a commission rate of around 8% of the affiliate’s sales. Finally, the website is 100% committed to complying with new regulations.


Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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