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SIAL Paris 2018: What are the trends in the food market?

SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for observing trends in the food market as a whole (nearly 110 countries are represented).

5 food market trends

We will discuss in detail 5 market trends in this blog, in articles that will be published in the coming days. We will start with superfood, then move on to easy snacking, vegetarian alternatives in a world that is turning away from meat, before ending up with “clean food” and sensational foods.

But before we get to that point, here are some figures from a study on the food market.

SIAL Paris 2018: Innovation statistics in the food sector

A conference was organised every day during the exhibition to give an overview of innovation trends in the food industry. If you visit SIAL one day, do not hesitate to attend these marketing conferences; they are not free but very useful.

The results were presented according to 5 themes: health, fitness, pleasure, practicality and ethics.

The repartition of innovations was as follows:

  • health: 36.9%.
  • fitness: 3.6%.
  • pleasure: 45.5% pleasure
  • practicality: 10.5%.
  • ethics: 3.5%.

The part of the SIAL 2018 fair reserved for innovative products

A potential for innovation that differs according to each product category

However, when analysed from the point of view of the product category (grocery, fresh produce, frozen food, beverages) the results differ significantly. The percentages below correspond to the share of innovative products of each type in the different product groupings.

  • with 48.6%, frozen products are the most innovative concerning pleasure
  • on the ” fitness ” theme, it is the fresh produce category that is the least innovative (1.2%) and the drinks category (12.8%) that is the most innovative
  • on the “practicality” theme, it is the “frozen” category that leads the way with 14.3%.
  • the ethical dimension is not predominant in any product group, although there are slight differences between the beverage category (1.3%) and fresh products (4.1%)

The most innovative product categories

When innovations are analysed by product category, some of them stand out clearly. This is the case for non-alcoholic beverages (8.7% of innovations), the catering category (7.1%), grocery and aperitif products (6.5%), frozen, salted products (6.3%) and condiments and sauces (5.9%).

The jury of the SIAL innovation awards made no mistake about it, awarding the Gold medal for the First Prize to a non-alcoholic drink (Kefir water with vegan fruit), the Silver medal for the Second Prize to a frozen, salted product (frozen vegetables without pesticide residues from the eco-responsible sector in a biodegradable paper bag). The Bronze medal for the third prize was awarded to a product that could be classified in the “desserts” category (freeze-dried fruit on a nomadic stick for children)

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Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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