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SIAL, the world’s largest food innovation fair, opens its door in Paris

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Like every 2 years, time has come to spend a few days in Paris to research the latest trends in the food and drink industry. There is no better place to do it than to visit the SIAL, the worldwide largest food and drinks fair that takes place every 2 years.

Facts and figures about SIAL

More than 7000 exhibitors from 109 countries will be present which ensures for a comprehensive view of the market.

Read also: Analysing market trends and the PESTEL analysis

What’s hot at SIAL

Our attention will be particularly directed towards :

  • innovative products
  • new packagings (which will make for great pictures on this blog and our social media)
  • new ingredients (for the first time a entire hall will be dedicated to new ingredients under the label “Alter’Native Food”)

A very interesting place to visit is the Future Lab where creative startups get the possibility to exhibit their products during one full day and meet visitors. No doubt we will spend time there.

Visiting fairs is part of your market research

Visiting fairs like this one is a part of the market research effort. Getting a comprehensive overview of a market is instrumental and fairs are certainly the best to start your market research journey. If you want to launch a venture in the food and drink industry, make sure you to contact us to get professional advice. And don’t hesitate to read our online step-by-step guide to market research which will certainly help you find the right way to analyse and address customers’ needs.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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