![Pricing: strategies, techniques, examples [Guide 2022]](https://www.intotheminds.com/blog/app/uploads/pricing-240x240.jpg)
Pricing: strategies, techniques, examples [Guide 2022]
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too low will decrease the margin. You can find pricing in the 4Ps of marketing, but it has some specificities. If the first 3 “P’s” (Product, Promotion, Place) allow us to plant the seeds of...
![Can the clothing sector break the deadlock? [Research]](https://www.intotheminds.com/blog/app/uploads/habillement-clothes-240x240.jpg)
Can the clothing sector break the deadlock? [Research]
The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the survival of independent shops. The forthcoming period of declining purchasing power is likely to widen the gap even further. In conclusion, we have identified 3 specific...
![Will responsible consumption resist inflation? [Analysis]](https://www.intotheminds.com/blog/app/uploads/responsible-consumption-consommation-responsable-240x240.jpg)
Will responsible consumption resist inflation? [Analysis]
In a recent survey, responsible consumption, particularly recycling, appears to be a fundamental trend. 74% of consumers say they buy responsible products at least occasionally. But how will this quest for responsibility evolve in the face of inflation and the resulting impoverishment? This article analyzes consumer aspirations in light of the current and future economic situation. The figures for responsible consumption 74% of...
Royal Canin: its pop-up store is also used to carry out Market Research
Royal Canin has installed a pop-up store at 123 rue de Turenne in Paris. With this pop-up store, the brand is not only going to meet dog and cat owners to increase its awareness. The Royal Canin pop-up store serves a market research purpose to shape its future flagship store, opening in the Opera neighborhood. This is the first time we have visited a pop-up store that takes advantage of all the possibilities offered by this type of...
Consumption in 2022: statistics, trends, growth sectors
Several recent Market Research projects allow us to anticipate consumer trends in 2022 and changes in purchasing habits. First, Covid, then the war in Ukraine, has profoundly changed our habits and, in turn, the products we buy. The current economic and geopolitical situation adds a layer of complexity. More than ever, it is necessary to rely on concrete statistics to project ourselves into the future. Statistics: the impact of Covid...
New Clarins boutique: 100% phygital and 200% eco-designed
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials, the store also features the group’s first perfume refill station. Finally, the store is a showcase for phygital, a forerunner of what tomorrow’s retail can do to win...
War in Ukraine and energy crisis: companies remain confident
IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their employment and investment decisions. The results are surprising in more than one way, as they show tremendous psychological resilience and positive expectations for...
![Ethik’Hotels: the platform for eco-responsible tourism [Podcast]](https://www.intotheminds.com/blog/app/uploads/tourism-240x240.jpg)
Ethik’Hotels: the platform for eco-responsible tourism [Podcast]
Ethik’Hotels is a start-up that allows travelers to find eco-responsible accommodations worldwide. Passionate about eco-responsible tourism, its founder, Anne Chéné, has taken advantage of the Covid crisis to turn her passion into a business. In this podcast, she talks about her entrepreneurial adventure and her ambitions. The project she is carrying is also a transformative experience for her. With expertise in the construction...
![Coding Park introduces children to programming [Podcast].](https://www.intotheminds.com/blog/app/uploads/codingpark-240x240.jpg)
Coding Park introduces children to programming [Podcast].
Coding Park is an interactive platform that allows children to learn to code. Its two “masterminds,” Amine Lajmi and Adrien Elkaim, told us about the development of Coding Park and their ambitions for the future. The start-up is a winner of the 2021 ranking of the French business magazine Challenges. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree...
Marketing Mix: Duracell Optimum breaks battery market codes
In a sector as “banal” as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real “marketing coup” with the launch of “Duracell Optimum.” This is an opportunity for us to analyze the marketing mix. 1/3 Duracell-optimum-1 2/3 Duracell-optimum-2 3/3 Duracell-optimum-4 If you only have 30 seconds The battery market has grown steadily for the past 10 years and was...
How TaData allows Internet users to monetize their data
TaData is the first platform for monetizing personal data. It proposes to 15-35-year-olds (for now) to earn money with their personal data. In this podcast, we welcome Laurent Pomies, one of the 2 co-founders of TaData, to tell us about his entrepreneurial adventure. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I...
![Cryptocurrencies: What is the profile of investors? [Research]](https://www.intotheminds.com/blog/app/uploads/banner-bitcoin-240x240.jpg)
Cryptocurrencies: What is the profile of investors? [Research]
What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and other cryptos. In this article, we detail the results of research that was realized in the United States. To complete it, we have asked the opinion of several specialists whose testimonies...
Formalizi has digitized the legal formalities for setting up a business
For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...
![50 astonishing statistics about France and the French [Study]](https://www.intotheminds.com/blog/app/uploads/etude-marche-france-240x240.jpg)
50 astonishing statistics about France and the French [Study]
64% of French people are homeowners 8 hours 33 minutes: the average time spent sleeping in France 2100: the number of ATMs eliminated in France in 2019 -78%: the drop in rail passenger traffic in France in 2020 61% of French people have a favorable opinion of the European Union 5 billion euros: potential payment defaults expected in France as a result of government-guaranteed loans 40% of French adults have refused to communicate...
Covid-19: impact on the IT consulting market and outlook
The Covid-19 crisis has had a massive impact on the IT market. Some parts of this sector have benefited (think of everything that revolves around remote working), but others have also suffered enormously. This is the case of IT consultancy. According to a Whoz study published in June 2020, 13% of projects had been abandoned, and 21% had been put “on hold”. Jean-Philippe Couturier, the CEO of Whoz, discusses in this podcast...
Market research in France: the 10 best sources of data
15 years of experience in carrying out market research in many countries has enabled us to build up a very comprehensive directory of the best sources of information. Today we are delivering our TOP 10 data sources to help you conduct your market research in France. A checklist is also provided at the end of this article. Summary Official national statistics Financial data of companies Consumer protection Customs and border protection...
Electric vehicles: market, sales, COVID-19
Automobile manufacturers are moving towards the production of electric vehicles, which are increasingly gaining market share. Against the Chinese and American giants (to name only Tesla), how is the European car industry reacting? In this article, we detail the European market, the restraints on the growth of electric vehicle sales and, above all, the impacts of the COVID-19 crisis. Only for our subscribers: exclusive analyses and...
Second-hand luxury market: statistics and analysis
It will have escaped no one’s notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25 billion Euros. Ambivalent behaviours fuel its growth: on the one hand those of new customers who want to access a brand; on the other hand, those of loyal customers who resell the products they...
![[Podcast] Murfy surfs the domestic appliance repair market](https://www.intotheminds.com/blog/app/uploads/etude-de-marche-electromenager-france-240x240.jpg)
[Podcast] Murfy surfs the domestic appliance repair market
206 million major household appliances are present in French households. When a breakdown occurs, the reflex is to change them. Changing this reflex is the mission Guy Pezaku set himself when he launched Murfy, a company that promotes and simplifies repairs. In addition to excellent technical skills, Murfy has also developed a series of marketing tips to ensure its success. In today’s podcast, Guy Pezaku goes into detail about...
![[Podcast] How to augment your sales force using Artificial Intelligence](https://www.intotheminds.com/blog/app/uploads/IA-vendeur-240x240.jpg)
[Podcast] How to augment your sales force using Artificial Intelligence
In this podcast, made on Christmas Eve 2019, I had the pleasure to welcome Adrian Pellegrini, co-founder of BlueDME, a French start-up that advises salespeople using artificial intelligence. The start-up first launched its services in the automotive sector before moving into the insurance field. Adrian Pellegrini had caught my attention when he published an article on LinkedIn about the ” augmented salesperson “. It is...
![[Podcast] From a student project to 25 employees: the story of Havr](https://www.intotheminds.com/blog/app/uploads/havr-team-240x240.jpg)
[Podcast] From a student project to 25 employees: the story of Havr
In this new podcast, I had the pleasure to talk with Simon Laurent, the co-founder of Havr, a company that markets a connected lock (Brightlock) that can be activated by a light beam (nothing like Star Wars, this is LiFi technology). I discovered this company through the Challenges 2019 ranking because it was looking for funds to accelerate its development. The entrepreneurial story is interesting in more ways than one and deserves to...
![[Podcast] How to Disrupt a Market: The Pipplet Example](https://www.intotheminds.com/blog/app/uploads/langues-langages-talen-240x240.jpg)
[Podcast] How to Disrupt a Market: The Pipplet Example
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon of disruptive innovation has been studied by Clayton Christensen (Harvard University), who showed that companies that came up with such products won the day and made the dinosaurs disappear from the...
INPI data portal: free data for your market research
Where to find data for your market research? This is a recurring question, and it must be admitted that for competition research, there was not a lot of data available free of charge in France. The launch of the INPI data portal changes this situation. Indeed, a large part of the data on French companies was marketed on a large scale through sites that resold INPI data. The best-known site, Societe.com, for example, has a licence,...
Study of the digital divide: who are those who do not have access to the Internet
In today’s post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client) is symptomatic of the methodological problems we face every day. Also, there was a real lack of knowledge of the fieldwork. This “anecdote” will also be an opportunity for us to talk about a real social problem, the...
Study: The evolution of business failures in France
Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from 2000 to 2018. After highlighting the most dynamic counties, it is time to explore the dynamics of business destruction. As usual, we make all our work available to everyone on our Public...
Which regions of France have the most enterprising approach?
In our last post, we presented you with a map representing the French counties where the most (and least) companies are created. This analysis, as impressive as it may be, needed to be further developed to take into account the disparities that exist in terms of population density. A region with a tiny population will necessarily create fewer companies than a large city (let alone a capital). It was, therefore, necessary to take into...
Data Mining: where in France are the most companies created?
Where in France are the most companies created? This question is essential to understand the dynamics at work in the various French counties. Using INSEE data, we would like to offer you a simple answer. However, as is often the case, the data are full of surprises and getting a good (and attractive) result has required some effort on our part. If you are interested in business intelligence and in particular the use of Tableau, you...
Ferrari, Lamborghini, … who are the firms which buy luxury cars in France?
Did you know that in France, companies (and not necessarily large ones) buy Ferrari, Lamborghini, Rolls-Royce, Bentley and Aston Martin cars? Would you like to know more about these companies that are doing so well? Follow us in a little data mining exercise. Introduction Between 2014 and 2019, several hundred super- and hypercars have been registered by French companies: just over 200 Ferraris, a hundred Lamborghinis, Bentleys and...
Firms’ creations in France: an interactive visualization
The National Institute of Statistics (see our article on the search for statistical data for your market research) make quality data available to all, but it is still necessary to be able to use them efficiently. They are often in their original form and are therefore not easily accessible to newbies. For example, INSEE (the French national statistics institute) produces excellent data on the creation of businesses in France, but it...
Market Research: how much does it cost?
Here is a question we are always asked: “How much does market research cost?“. And our answer is always the same: “The cost of any market research is the same as the price of a car. It can be a small city car or a Rolls-Royce, a second-hand car or a new one. It is up to you to decide”. That answer is not very satisfactory, is it? It is obvious that this is a tailor-made exercise and that the customer’s...
French economy ministry uses data to predict bankruptcy and help firms
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State? Bankruptcy is indeed a judicial process that often requires complex procedures involving multiple parties (court, trustees, creditors,…). Avoiding bankruptcies, helping companies to...
Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
Karl Lagerfeld is no longer with us. A fashion genius, he was also an extraordinary multi-talented and accomplished artist whose many facets were reflected in his artistic practices. The first paradox for this man who did not claim to be an artist for Chanel and who reiterated that the preservation of the “artistic” director in his role depended on the number of bags sold. A way of reminding us that it is above all...
Correcteo transforms a niche market into a business opportunity
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to develop their thesis. At the time of Correcteo’s international opening, we interviewed its founder to find out more about the future of this promising organisation. Summary Correcteo in a Nutshell Origin of the...
CoCasse vegetable tablets: a surprizing food innovation
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of a tablet. The resemblance to a chocolate bar was so striking that visitors fell for it, some thinking that the squares of vegetable concentrate could be eaten. Back in today’s article on a...
Marketing research : purchase drivers of luxury iconic products
An interesting piece of marketing research was presented on the last day of the International Marketing Trends conference that took place in Venice from 17 to 19 January 2019. The research was carried out by a team of 4 researchers from INSEEC business school (see reference at the end of this article) and was entitled “Timeless luxury: what drives the purchase of iconic products“. You’ll find the powerpoint slides of...
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...
![Pricing: strategies, techniques, examples [Guide 2022]](https://www.intotheminds.com/blog/app/uploads/pricing-60x60.jpg)
![Can the clothing sector break the deadlock? [Research]](https://www.intotheminds.com/blog/app/uploads/habillement-clothes-60x60.jpg)
![Will responsible consumption resist inflation? [Analysis]](https://www.intotheminds.com/blog/app/uploads/responsible-consumption-consommation-responsable-60x60.jpg)
![Ethik’Hotels: the platform for eco-responsible tourism [Podcast]](https://www.intotheminds.com/blog/app/uploads/tourism-60x60.jpg)
![Coding Park introduces children to programming [Podcast].](https://www.intotheminds.com/blog/app/uploads/codingpark-60x60.jpg)
![Cryptocurrencies: What is the profile of investors? [Research]](https://www.intotheminds.com/blog/app/uploads/banner-bitcoin-60x60.jpg)
