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How to conduct market research in B2B?
Jan11

How to conduct market research in B2B?

B2B market research has some notable features when compared to B2C market research (see the full article we have devoted to B2C here). As the targets are not the same (B2B companies, B2C end consumers), adaptations (strategy, marketing, and so on) must be made to take these differences into account. In this section, we invite you to explore these differences with you, which will then lead us to propose market research methods adapted...

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Here are the 4 reasons why innovations in the food sector fail
Dec19

Here are the 4 reasons why innovations in the food sector fail

One of the conclusions from my SIAL 2016 report was that many innovations were launched without having the consumer in mind and without market research. Those innovative products were doomed to fail and 80% weren’t actually theree anymore 12 months after they had been launched. For most of them no market research had been carried out. I’ve carried out dozens of interviews at SIAL 2018 to confirm this hypothesis....

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WeMaintain : this startup disrupts the market of elevator maintenance
Dec05

WeMaintain : this startup disrupts the market of elevator maintenance

BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is “using digital technology to enhance the value of technical professions”. We had the pleasure of interviewing her and learning more about this somewhat revolutionary concept within this...

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Market research at SIAL Paris 2018 : examples of co-branding in the food sector
Nov23

Market research at SIAL Paris 2018 : examples of co-branding in the food sector

In addition to the new products we detected at the SIAL 2018 food show, we also identified some original collaborations between different brands. This is called co-branding. In this article, we briefly present 3 interesting examples that make a standard product a collector’s item, or even a luxury item. Olive oils are particularly suitable for this kind of exercise as we can see with the example of Galateo & Friends. Galateo...

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Market research at SIAL Paris 2018. Trend #5: Sensational Food
Nov16

Market research at SIAL Paris 2018. Trend #5: Sensational Food

Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today “sensational” products, those that provide intense pleasure. In today’s article, we illustrate this area of innovation with 3 examples. All of them offer a recipe enhanced by the addition of a powerful ingredient: ginger for Molino Spadoni and Ponti, truffles for Calugi...

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