Articles filed underMarket research france

Tipping: becoming widespread when paying by card and consumer fatigue
By Pierre-Nicolas Schwab • 18 may 2026
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
- Research
Running Market: Analysis of Exceptional Growth
04/05/26
Running has become the sport of the moment. Everyone is getting into it, especially Gen Z and women. This market, once a niche one, has become highly sought after by mainstream brands as well as specialized players. In this article, we analyze this market and its evolution.
- Research
Cognac Market: Analysis and Outlook
27/04/26
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
- Marketing
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •25 february 2026
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
- Research
- Strategy
Market Research in France: The Best Data Sources
By Pierre-Nicolas Schwab •9 february 2026
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
- Entrepreneurship
- Marketing
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Pet tech: pet owners ready to spend whatever it takes
By Pierre-Nicolas Schwab •6 february 2026
The Pet Tech sector — technology dedicated to companion animals — is booming. In this article, we review the market, its trends, and its latest innovations.
- Research
Longwy enamels: analysis of the reasons for the crisis and solutions
By Pierre-Nicolas Schwab •30 january 2026
In this article, I analyse the reasons for the decline of the Longwy Enamel Manufactory and propose a three-step marketing plan to revive the bicentennial Lorraine brand.
- Strategy