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INPI data portal: free data for your market research
Dec20

INPI data portal: free data for your market research

Where to find data for your market research? This is a recurring question, and it must be admitted that for competition research, there was not a lot of data available free of charge in France. The launch of the INPI data portal changes this situation. Indeed, a large part of the data on French companies was marketed on a large scale through sites that resold INPI data. The best-known site, Societe.com, for example, has a licence,...

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Study: The evolution of business failures in France
Oct23

Study: The evolution of business failures in France

Nineteen years of French statistics on business start-ups and failures in France: this is what we are suggesting that we analyse together today. In this article, we allow you to examine the evolution of business failures, county by county, from 2000 to 2018. After highlighting the most dynamic counties, it is time to explore the dynamics of business destruction. As usual, we make all our work available to everyone on our Public...

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Which regions of France have the most enterprising approach?
Oct18

Which regions of France have the most enterprising approach?

In our last post, we presented you with a map representing the French counties where the most (and least) companies are created. This analysis, as impressive as it may be, needed to be further developed to take into account the disparities that exist in terms of population density. A region with a tiny population will necessarily create fewer companies than a large city (let alone a capital). It was, therefore, necessary to take into...

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French economy ministry uses data to predict bankruptcy and help firms
May17

French economy ministry uses data to predict bankruptcy and help firms

Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State? Bankruptcy is indeed a judicial process that often requires complex procedures involving multiple parties (court, trustees, creditors,…). Avoiding bankruptcies, helping companies to...

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10753 views on Linkedin : how much traffic on our website ?
Mar22

10753 views on Linkedin : how much traffic on our website ?

I’m about to bust a myth : popularity on social media is not the key to drive traffic to your website. As you probably know I’ve been blogging for 12 years and have published some 3500 articles so far. Some are short, some are longer, some are very long (apparently it’s good for SEO) but as a rule I always try to pack as much value as possible for my readers. Today I’d like to tell you the story of an article...

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Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
Feb25

Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius

Karl Lagerfeld is no longer with us. A fashion genius, he was also an extraordinary multi-talented and accomplished artist whose many facets were reflected in his artistic practices. The first paradox for this man who did not claim to be an artist for Chanel and who reiterated that the preservation of the “artistic” director in his role depended on the number of bags sold. A way of reminding us that it is above all...

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Smart speakers : powerful trend or next technological disillusion?
Feb18

Smart speakers : powerful trend or next technological disillusion?

Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn’t picture myself talking to my smartphone and I wondered: are smart speakers a fade and the next big disillusion (like virtual reality was). In today’s article I’ve compiled a series of statistics to build a solid argumentation on why I think...

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Online questionnaires in market research: beware of convenience samples
Feb15

Online questionnaires in market research: beware of convenience samples

We have recently devoted an article to the mistakes that should not be made when carrying out online market research (what is commonly called an online “survey”). One of these errors was the use of a convenience sample. In today’s article, we return to this term and explore the subject further to enable you to achieve more reliable results when conducting your market research.   Convenience sample Rented panel...

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CoCasse vegetable tablets: a surprizing food innovation
Feb11

CoCasse vegetable tablets: a surprizing food innovation

It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of a tablet. The resemblance to a chocolate bar was so striking that visitors fell for it, some thinking that the squares of vegetable concentrate could be eaten. Back in today’s article on a...

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Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Jan28

Tediber, the success story of a Digital Native Vertical Brand (DNVB)

Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...

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10 mistakes to avoid in your online survey
Jan16

10 mistakes to avoid in your online survey

An online survey is an essential part of any proper market research. While it has become much easier thanks to the Internet to carry out a quantitative survey than it was 20 years ago (the blessed time of paper questionnaires!), the fact remains that preparing a good questionnaire cannot be improvised. This is not an exercise that can be done on a corner of the table. In today’s article, we have compiled a list of 10 mistakes...

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What are the differences between B2B market research and B2C market research
Jan14

What are the differences between B2B market research and B2C market research

We have just devoted two very detailed articles to B2C market research (see here) and B2B market research (see here). Aware that all the information will probably be confusing to assimilate all at once, we have prepared a concise overview table that presents the methodological differences between these two types of market research. Read also: Read our white paper on market research This table shows two kinds of information: You will,...

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How to do market research in a B2C setting?
Jan09

How to do market research in a B2C setting?

The purpose of this article is to present the ins and outs of B2C market research with a particular focus on the methods used and the difficulties expected. While in our online market research guide, we have discussed all the techniques and tools available to carry out ideal market research, today we will modestly try to focus on a series of the minimum steps to be undertaken by would-be entrepreneurs, startups and more generally all...

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WeMaintain : this startup disrupts the market of elevator maintenance
Dec05

WeMaintain : this startup disrupts the market of elevator maintenance

BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is “using digital technology to enhance the value of technical professions”. We had the pleasure of interviewing her and learning more about this somewhat revolutionary concept within this...

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Market research at SIAL Paris 2018 : examples of co-branding in the food sector
Nov23

Market research at SIAL Paris 2018 : examples of co-branding in the food sector

In addition to the new products we detected at the SIAL 2018 food show, we also identified some original collaborations between different brands. This is called co-branding. In this article, we briefly present 3 interesting examples that make a standard product a collector’s item, or even a luxury item. Olive oils are particularly suitable for this kind of exercise as we can see with the example of Galateo & Friends. Galateo...

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Market research at SIAL Paris 2018. Trend #5: Sensational Food
Nov16

Market research at SIAL Paris 2018. Trend #5: Sensational Food

Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today “sensational” products, those that provide intense pleasure. In today’s article, we illustrate this area of innovation with 3 examples. All of them offer a recipe enhanced by the addition of a powerful ingredient: ginger for Molino Spadoni and Ponti, truffles for Calugi...

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Market research at SIAL Paris 2018. Trend #4: Clean Food
Nov14

Market research at SIAL Paris 2018. Trend #4: Clean Food

The trend in the food market that we have called “clean food” includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that manufacturers can now no longer ignore. The innovations presented at SIAL generally follow several trends (the examples mentioned above bear witness to this since we have...

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Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
Nov12

Market research at SIAL Paris 2018. Trend #3: Veggie alternatives

Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population (estimated at 40%) that reduces its meat consumption in favour of vegetable alternatives without completely abandoning the meat diet. Read also: SIAL Paris 2018: What are the trends in the food...

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Market research at SIAL Paris 2018. Trend #2: Easy Snacking
Nov09

Market research at SIAL Paris 2018. Trend #2: Easy Snacking

Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends, don’t hesitate to consult our other articles (superfoods, clean foods, vegetarian alternatives, sensational foods) as well as all our tips for visiting SIAL effectively and an overview of the...

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Market research at SIAL Paris 2018. Trend #1: Super Food
Nov07

Market research at SIAL Paris 2018. Trend #1: Super Food

Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information about the new products we have discovered and tested, please do not hesitate to contact us. The first article in this series concerns superfoods, a trend that has already been well established for many years but which seems to...

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SIAL Paris 2018: What are the trends in the food market?
Nov05

SIAL Paris 2018: What are the trends in the food market?

SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for...

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Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts
Nov02

Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts

SIAL is a the world’s largest food and drink professional fair. It attracts more than 7000 exhibitors from over 100 countries every 2 years in Paris. It takes place at the “Parc des Expositions”, outside of Paris and next to the Roissy Charles de Gaule airport. Making the best of your visit to a fair like this requires careful preparation. Follow our advice (we’ve been attending SIAL for 10 years) to optimize...

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How to prepare a questionnaire for qualitative research
Mar02

How to prepare a questionnaire for qualitative research

Qualitative research is what we consider the first real technical step of market research. The qualitative questionnaire(also called interview guide) is instrumental for the success of this phase. In this post we explain EXACTLY how to prepare it. As we’ve explained in other posts, market research is NOT only administrating a survey. It’s much more than that (get an overview of market research tools and techniques on our...

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