Articles filed underFMCG
Whisky Market: Comprehensive Analysis and Global Outlook
By Pierre-Nicolas Schwab •
The spirits market is struggling, but some segments, like the whisky market, are holding up. Projections for the whisky market up to 2034 are largely positive, but they mask significant disparities by country and product type, which we analyze for you in this article.
Chocolate Market: What are the prospects after the drop in cocoa prices?
In this analysis, we comprehensively examine the chocolate market, its developments, innovations, and trends, and we consider its prospects to 2035. This analysis is based on the latest available data, including data collected by our firm through various quantitative studies (surveys).
Coffee Market: Analysis and Outlook
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
By Pierre-Nicolas Schwab •
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Cognac Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
Simplexity: A Winning Marketing Strategy Based on Simplicity
By Pierre-Nicolas Schwab •
Aiming for simplicity and simplifying the customer journey is a key driver of customer satisfaction. In this article, I’ll guide you through the concept of simplexity.
The Bulk Market: Analysis and Outlook – European Growth and French Challenges
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the bulk market, based on the latest available statistics. I analyse in particular the situation in France and Belgium.
NutriScore: How effective is it, and does it really influence purchasing behavior?
Fermented Beverage Market: Analysis, Statistics, and Outlook
Sake: A struggling market that’s banking on exports
Picard: Marketing Strategy Analysis and Outlook
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
