Articles filed underFMCG
Simplexity: A Winning Marketing Strategy Based on Simplicity
By Pierre-Nicolas Schwab •
Aiming for simplicity and simplifying the customer journey is a key driver of customer satisfaction. In this article, I’ll guide you through the concept of simplexity.
The Bulk Market: Analysis and Outlook – European Growth and French Challenges
This article provides a comprehensive analysis of the bulk market, based on the latest available statistics. I analyse in particular the situation in France and Belgium.
NutriScore: How effective is it, and does it really influence purchasing behavior?
Since its launch, the Nutri-score has generated extensive debate, and the recent revision of its calculation method has not helped. The Nutri-score rates the nutritional quality of foods from A to E, and it divides as much as it attracts.…
Fermented Beverage Market: Analysis, Statistics, and Outlook
By Pierre-Nicolas Schwab •
The fermented beverage market is so promising that it is prompting some major international groups to rethink their production strategy. Originating in the United States, this market is now also developing in Europe, as shown by the statistics we analyze in this article.
Sake: A struggling market that’s banking on exports
By Pierre-Nicolas Schwab •
In this article, we analyze the dynamics of the sake market. Based on the most recent statistics, we show that the market is operating at two speeds, and is nevertheless finding growth drivers abroad.
Picard: Marketing Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
The frozen food brand Picard follows a very inspiring... and successful strategy. Growth is on track thanks to marketing built around six key areas. We decode them for you, drawing on numerous recent market statistics.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
By Pierre-Nicolas Schwab •
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
