Smart speakers : powerful trend or next technological disillusion?
Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn’t picture myself talking to my smartphone and I wondered: are smart speakers a fade and the next big disillusion (like virtual reality was). In today’s article I’ve compiled a series of statistics to build a solid argumentation on why I think...
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...
Market research at SIAL Paris 2018 : examples of co-branding in the food sector
In addition to the new products we detected at the SIAL 2018 food show, we also identified some original collaborations between different brands. This is called co-branding. In this article, we briefly present 3 interesting examples that make a standard product a collector’s item, or even a luxury item. Olive oils are particularly suitable for this kind of exercise as we can see with the example of Galateo & Friends. Galateo...
Market research at SIAL Paris 2018. Trend #5: Sensational Food
Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today “sensational” products, those that provide intense pleasure. In today’s article, we illustrate this area of innovation with 3 examples. All of them offer a recipe enhanced by the addition of a powerful ingredient: ginger for Molino Spadoni and Ponti, truffles for Calugi...
Market research at SIAL Paris 2018. Trend #4: Clean Food
The trend in the food market that we have called “clean food” includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that manufacturers can now no longer ignore. The innovations presented at SIAL generally follow several trends (the examples mentioned above bear witness to this since we have...
Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population (estimated at 40%) that reduces its meat consumption in favour of vegetable alternatives without completely abandoning the meat diet. Read also SIAL Paris 2018: What are the trends in the food...
Market research at SIAL Paris 2018. Trend #2: Easy Snacking
Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends, don’t hesitate to consult our other articles (superfoods, clean foods, vegetarian alternatives, sensational foods) as well as all our tips for visiting SIAL effectively and an overview of the...
Market research at SIAL Paris 2018. Trend #1: Super Food
Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information about the new products we have discovered and tested, please do not hesitate to contact us. The first article in this series concerns superfoods, a trend that has already been well established for many years but which seems to...
SIAL Paris 2018: What are the trends in the food market?
SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for...
Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts
SIAL is a the world’s largest food and drink professional fair. It attracts more than 7000 exhibitors from over 100 countries every 2 years in Paris. It takes place at the “Parc des Expositions”, outside of Paris and next to the Roissy Charles de Gaule airport. Making the best of your visit to a fair like this requires careful preparation. Follow our advice (we’ve been attending SIAL for 10 years) to optimize...
Le Testeur, a store to conduct market research in real conditions
As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the Le Testeur boutique located at 14 rue du Château d’Eau in the 10th arrondissement, an innovative way to conduct market research in real conditions while minimising the risks involved. Here is what we have learned about this...
Pantone opens a pop-up store in Paris
Pantone uses pop-up stores as a real marketing strategy to promote products and enter the market. We visited the newly opened pop-up store of Pantone in the so-called Marais area in Paris. It is located 51 rue du Temple and in a small, ca. 30 sq meter boutique. It opened on April 5th and will stay until the end of July to present the summer collection of clothes. It is said that a new pop-up store will then open 11 rue Debelleyme in...
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