Articles filed underMarket research agency paris
SIAL 2026: 12 tips for planning your visit [Guide]
By Pierre-Nicolas Schwab •
In this guide, I share 13 practical tips for planning your visit to SIAL 2026. They are based on nearly 20 years of experience attending the trade show.
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Kodawari Ramen Paris: Analysis of a Unique Customer Experience
I went to Kodawari, an incredible ramen restaurant in Paris. I dissect the meticulously designed customer experience based on 6 analytical dimensions.
Smart speakers : powerful trend or next technological disillusion?
Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn't picture myself talking to my smartphone and I wondered:…
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
By Pierre-Nicolas Schwab •
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of "permanent" shops: the mattress. A native digital actor, Tediber has just opened a…
Market research at SIAL Paris 2018. Trend #5: Sensational Food
By Pierre-Nicolas Schwab •
Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today "sensational" products, those that provide intense pleasure. In today's article, we illustrate this area…
Market research at SIAL Paris 2018. Trend #4: Clean Food
By Pierre-Nicolas Schwab •
The trend in the food market that we have called "clean food" includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that…
Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
By Pierre-Nicolas Schwab •
Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population…
