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    1. Recruitment by co-optation: state of the French market [survey]

      By Pierre-Nicolas Schwab • 3 july 2023

      Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies' recruitment strategies. Yet, while this method offers…

      Illustration of our post "Recruitment by co-optation: state of the French market [survey]"
      • Research
    2. Market Research: is ChatGPT reliable?

      14/06/23

      Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the…

      Illustration of our post "Market Research: is ChatGPT reliable?"
      • Research
    3. What do Europeans truly think about their future pensions?

      05/06/23

      It is no secret that Europe’s population rapidly aging which has been challenging the pension system for the last decades and lead to massive transformations of European systems in the 1990s. Nowadays, the sustainability of the systems is highly debated,…

      Illustration of our post "What do Europeans truly think about their future pensions?"
      • Research
    4. Hawthorne Effect: definition, impact, examples

      24/05/23

      The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…

      Illustration of our post "Hawthorne Effect: definition, impact, examples"
      • Research
    5. Hawthorne Effect: definition, impact, examples

      24/05/23

      The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In…

      Illustration of our post "Hawthorne Effect: definition, impact, examples"
      • Research
    6. Online survey : how to reduce the Dropout rate

      By Pierre-Nicolas Schwab • 15 may 2023

      Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds…

      Illustration of our post "Online survey : how to reduce the Dropout rate"
      • Research
    7. 4 Factors to increase the participation rate in a survey

      10/05/23

      How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors…

      Illustration of our post "4 Factors to increase the participation rate in a survey"
      • Research
    8. What factors most influence survey participation?

      03/05/23

      Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation…

      Illustration of our post "What factors most influence survey participation?"
      • Research
    9. Diversity of the management committees of the 50 Largest French Companies

      26/04/23

      In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of…

      Illustration of our post "Diversity of the management committees of the 50 Largest French Companies"
      • Research
    10. ChatGPT: its answers are very similar [exclusive research]

      24/04/23

      ChatGPT has a surprising ability. If you press the "regenerate response" button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much…

      Illustration of our post "ChatGPT: its answers are very similar [exclusive research]"
      • Research
    11. Consumers willing to pay 16% more for eco-friendly packaging

      30/03/23

      16%: that's how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers' bias towards eco-friendly packaging. I summarize the…

      Illustration of our post "Consumers willing to pay 16% more for eco-friendly packaging"
      • Research
    12. Diversity at the top: analysis of French management committees

      14/03/23

      After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions ("C-Level"), and…

      Illustration of our post "Diversity at the top: analysis of French management committees"
      • Research
    13. Diversity at the Top: Research on U.S. Executive Committees

      28/02/23

      Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this…

      Illustration of our post "Diversity at the Top: Research on U.S. Executive Committees"
      • Research
    14. Google vs. ChatGPT: 3-2 for Google

      21/02/23

      Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google's business…

      Illustration of our post "Google vs. ChatGPT: 3-2 for Google"
      • Research
    15. ChatGPT: 1000 texts analyzed and up to 75,3% similarity

      16/02/23

      Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts…

      Illustration of our post "ChatGPT: 1000 texts analyzed and up to 75,3% similarity"
      • Data & IT
      • Research
    16. How algorithms (and Tik Tok) influence content creation

      02/02/23

      Algorithms have been accused of locking us in a filter bubble. But I feel furious that they also cause a bubble in content creation. By highlighting certain content and making it popular, they encourage some people to imitate that content…

      Illustration of our post "How algorithms (and Tik Tok) influence content creation"
      • Research
    17. Marketing online: the practices of companies in 2023

      31/01/23

      Regarding online marketing, not all companies are at the top. Online is the Achilles heel of many of them, especially SMEs. The research we publish today provides a better understanding of online advertising and customer acquisition practices via social networks.…

      Illustration of our post "Marketing online: the practices of companies in 2023"
      • Research
    18. Facebook responsible for 24% of mental health decline

      31/10/22

      Social networks have revolutionized the use of the internet and relationships between humans. But they have also created many evils that are often overlooked. Research has just proven Facebook's negative impact on teenagers' mental health. Between 2008 and 2020, the percentage of…

      Illustration of our post "Facebook responsible for 24% of mental health decline"
      • Research
    19. Vulgarity increases the perceived value of customer reviews

      07/10/22

      Customer satisfaction (or dissatisfaction) is the source of word-of-mouth. But does the person receiving the message believe it? A 2022 research sheds light on electronic word-of-mouth and, more specifically, on customer reviews left on websites like Yelp and Amazon. The research shows that using…

      Illustration of our post "Vulgarity increases the perceived value of customer reviews"
      • Research
    20. Nudge: how to influence nutrition with algorithms?

      23/09/22

      Algorithms are widely used to personalize the online experience. They are largely based on algorithmic recommendation systems. While recommending movies or products is relatively simple, proposing food or recipes is more complex. Popularizing grocery delivery services and recipe websites has spurred developments in…

      Illustration of our post "Nudge: how to influence nutrition with algorithms?"
      • Research
    21. Facebook 2022 statistics: teens no longer use Facebook

      22/09/22

      TikTok has replaced Facebook in the hearts of teenagers. The share of 13-17s using Facebook dropped from 72% in 2015 to 34% in 2022. This is what research, published in early August in the United States, reveals and passed unnoticed. It…

      Illustration of our post "Facebook 2022 statistics: teens no longer use Facebook"
      • Research
    22. Algorithms: when dissatisfaction leads to rage

      19/09/22

      Algorithms have invaded our lives. Despite this, they sometimes provoke negative reactions from users. An article published in September 2022 offers a very interesting analysis framework for those interested in this phenomenon. In this article, I analyze the 4 reasons…

      Illustration of our post "Algorithms: when dissatisfaction leads to rage"
      • Research
    23. Perspectives 2022-2024: 6 steps towards the end of the European Union

      14/09/22

      The energy crisis is the beginning of a tragedy in 6 acts that will lead to the end of the European project by 2024 and the collapse of the European economy. What will happen between now and 2024 in Europe? How…

      Illustration of our post "Perspectives 2022-2024: 6 steps towards the end of the European Union"
      • Research
    24. 17% error rate: the truth about social network surveys

      12/09/22

      Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample…

      Illustration of our post "17% error rate: the truth about social network surveys"
      • Research
    25. This element influences the perceived gender of a brand [Branding]

      05/09/22

      Multiple pieces of research in the field of Branding have shown that consumers associate certain brands with the male gender and others with the female gender. However, the question remains: Why do consumers assign a gender to a brand? This is the…

      Illustration of our post "This element influences the perceived gender of a brand [Branding]"
      • Research
    26. Snowball effect: advantages, disadvantages, implementation

      13/06/22

      The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive…

      Illustration of our post "Snowball effect: advantages, disadvantages, implementation"
      • Research
    27. 2021 assessment and 2022 consumption trends in the non-food sector

      03/06/22

      In 2021, all the non-food sectors recorded positive growth, except for the textile industry. However, this year of growth could be the last. Rising prices, inflation, and the overall decline in purchasing power are all factors that are holding us back. Research…

      Illustration of our post "2021 assessment and 2022 consumption trends in the non-food sector"
      • Research
    28. Market Research: Mobile operators on the Internet

      11/03/22

      Being the market leader doesn't necessarily mean that you dominate Google searches. For example, our research shows that in 14 European countries, the market leader is not the leader in online searches. We also show that the French are the…

      Illustration of our post "Market Research: Mobile operators on the Internet"
      • Research
    29. With age, entrepreneurs are less confident but more thoughtful

      18/10/21

      What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company's launch and the entrepreneur's confidence. The results confirm some insights but are also surprising…

      Illustration of our post "With age, entrepreneurs are less confident but more thoughtful"
      • Research
    30. Media are addicted to notifications … and so are we [Research].

      11/10/21

      French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of…

      Illustration of our post "Media are addicted to notifications … and so are we [Research]."
      • Research
    31. Entrepreneurship : 7 key differences between women and men

      19/07/21

      Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don't do business in the same way,…

      Illustration of our post "Entrepreneurship : 7 key differences between women and men"
      • Entrepreneurship
      • Research
    32. Covid: Entrepreneurs are less prepared but more confident

      05/07/21

      Statistics on business creation in Europe show that the Covid crisis has not discouraged entrepreneurs from starting up. A survey conducted on 825 business creators shows that their confidence is at its highest. However, they are less experienced, make less use of…

      Illustration of our post "Covid: Entrepreneurs are less prepared but more confident"
      • Research
    33. The impact of Covid on food consumption in France [Research]

      23/06/21

      INSEE published the figures for consumption in France in 2020, and the least we can say is that the Covid crisis has had visible effects on French food consumption. The French have cooked more, eaten less outside, and drank much more, no…

      Illustration of our post "The impact of Covid on food consumption in France [Research]"
      • Research
    34. What are the different types of focus groups?

      02/04/21

      It is a fact today that focus groups are probably THE most well-known market research technique. Several types of focus groups exist, which we will present to you in today's article. This will also be an opportunity to advise the best kind of…

      Illustration of our post "What are the different types of focus groups?"
      • Marketing
      • Research
    35. What is the concept of saturation in qualitative research?

      05/03/21

      "Saturation" is a term that often comes up when we are interested in qualitative methodology and, in particular qualitative interviews. The concept of saturation is related to the number of interviews to be conducted in qualitative research. This article defines the concept…

      Illustration of our post "What is the concept of saturation in qualitative research?"
      • Research
    36. Qualitative interviews: use of real-life scenarios (or “vignettes”)

      13/01/21

      Different methods can govern a qualitative interview (one of the leading techniques in qualitative research). One of them is the scenario method, also called "vignettes". In this article, we discuss the use of real-life scenarios to simplify the respondents' speaking…

      Illustration of our post "Qualitative interviews: use of real-life scenarios (or “vignettes”)"
      • Research
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