Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Cryptocurrencies: What is the profile of investors? [Research]
By Pierre-Nicolas Schwab •
What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and…
![Illustration of our post "Cryptocurrencies: What is the profile of investors? [Research]"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
Blogging: my 5 sources of inspiration and my 5 favorite tools
By Pierre-Nicolas Schwab •
How do you come up with ideas to write content that will attract traffic to your website? That's the $1m question every specialist in inbound marketing asks. After more than 15 years of blogging and 4000 articles, here are my…
Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
Marketing internship: all you need to know to find one, topics, advice [Guide 2021]
By Pierre-Nicolas Schwab •
Finding an interesting marketing internship is not an easy task. I recruit several marketing interns each year for my business (market research and marketing consulting), and it's a different adventure each time. In this article, I share with you my…
The Spada Gallery: an unusual artistic discovery in Rome
By Pierre-Nicolas Schwab •
Once a year, on the blog, I talk about something other than marketing and market research. My interest in art led me to talk about painting in 2019 (Carlo Crivelli) and 2020 (Lorenzo Lotto). This year I will speak of a…
The Bacio Perugina has its own store in Perugia
By Pierre-Nicolas Schwab •
The "Bacio" ("kisses" in Italian) is a chocolate delicacy famous throughout the Italian peninsula. Perugina produces it. Founded in Perugia in 1922, the Perugina brand has a store dedicated entirely to the glory of this specialty that made it famous. Why do…
The 4 most positive things I learned from the Covid crisis
By Pierre-Nicolas Schwab •
I thank the Covid crisis for passing through my life. Really. In retrospect, the Covid crisis brought me so many positive things. You could say that Covid changed the course of my life and my family's life and ultimately left an…
Customer experience: The Lavazza Museum, a place to be taken as an example
By Pierre-Nicolas Schwab •
For a museum, creating an innovative customer experience is an essential element of success. So even though I don't usually talk about my vacations, I absolutely have to tell you about my visit to the Lavazza Museum in Turin, Italy. When it comes to customer…
Automotive market: differentiating in a 100% electric market
By Pierre-Nicolas Schwab •
The automotive market is on the cusp of a marketing revolution. Its consequences will be incalculable on the positioning of high-end automotive brands. Yet, no one is talking about the impact of the switch to 100% electric cars on the marketing…
The Covid crisis: a double financial and technological bubble is forming
By Pierre-Nicolas Schwab •
Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will…
Why Amazon wants to open physical retail stores [Analysis].
By Pierre-Nicolas Schwab •
According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened "brick and mortar" stores (Amazon Go, Whole Foods, Amazon Books), but these…
Entrepreneurship : 7 key differences between women and men
By Pierre-Nicolas Schwab •
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don't do business in the same way,…
Zero waste: these 8 initiatives are changing the refilling experience
By Pierre-Nicolas Schwab •
The market research of "zero waste" shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, "zero waste" initiatives are now spreading to the mass market. No longer affecting only food brands, and are…
Covid: Entrepreneurs are less prepared but more confident
By Pierre-Nicolas Schwab •
Statistics on business creation in Europe show that the Covid crisis has not discouraged entrepreneurs from starting up. A survey conducted on 825 business creators shows that their confidence is at its highest. However, they are less experienced, make less use of…
The panda is the most rewarding emoji on LinkedIn
By Pierre-Nicolas Schwab •
An analysis of 2.9 million emojis on LinkedIn delivers a surprising piece of information: the ? emoji elicits the most reactions. This research offers us an opportunity to critically look at the data and understand the origin of a polluting LinkedIn phenomenon.…
8 examples of augmented reality for marketing
By Pierre-Nicolas Schwab •
Augmented reality is a technological advance that offers businesses real opportunities in marketing. Yet, few are using it. In today's article, we propose 8 examples of marketing projects based on augmented reality, what they have in common: creating a unique customer experience and…
The impact of Covid on food consumption in France [Research]
By Pierre-Nicolas Schwab •
INSEE published the figures for consumption in France in 2020, and the least we can say is that the Covid crisis has had visible effects on French food consumption. The French have cooked more, eaten less outside, and drank much more, no…
The most used emojis on LinkedIn [analysis and statistics]
By Pierre-Nicolas Schwab •
What are the most used emojis on LinkedIn? Do the most used emojis on LinkedIn vary by language and country? In this analysis, discover exclusive statistics on the use of emojis on LinkedIn. If you're passionate about LinkedIn statistics, don't…
Qualitative interviews: 7 approaches to recruiting respondents
By Pierre-Nicolas Schwab •
How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you…
Which are the most popular hashtags on LinkedIn?
By Pierre-Nicolas Schwab •
Hashtags on LinkedIn are probably one of the most popular topics about this social network. So naturally, there are assumptions about how LinkedIn's algorithm uses hashtags. However, I have shown statistically here that hashtags do not significantly impact the virality of posts. Anyway, the…
LinkedIn: the sentiments expressed and their effect on virality
By Pierre-Nicolas Schwab •
Everyone agrees that the content of LinkedIn posts is a determining factor in the probability that they go viral. So today, I'm not going to answer the question "What should we talk about on LinkedIn?" but rather "How should we talk about…
Customer service: the words used influence customer satisfaction [Research]
By Pierre-Nicolas Schwab •
The words used by customer service during an interaction are essential. Research of 1000 customer-employee exchanges shows that concrete terms positively impact (9%) customer satisfaction and the desire to buy. This indicates that the drivers of customer satisfaction are subtle. When the…
Tableau tutorial: a radial diagram and a pie chart
By Pierre-Nicolas Schwab •
How to make a radial diagram using Tableau? How to integrate a pie chart? In this article, I guide you step by step in the realization of this data visualization. Introduction For my subsequent research on fundraising in Europe, I wanted…
The 11 challenges of data preparation and data wrangling
By Pierre-Nicolas Schwab •
The events of 2020 have accelerated the shift to telecommuting and digital relationships. With digitalization, another transformation is also underway: the analytics transformation. To face this data revolution, I find that businesses do not necessarily have the right tools for…
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![Illustration of our post "Marketing and advertising: 5 innovative uses of the QR code [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/QR-code-1.jpg)
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![Illustration of our post "Why Amazon wants to open physical retail stores [Analysis]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/amazon-logo-store.jpg){kind=logo}
![Illustration of our post "The impact of Covid on food consumption in France [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/visual_salience_whole_foods-1024x680.jpg)
![Illustration of our post "The most used emojis on LinkedIn [analysis and statistics]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/most-used-emojis-linkedin-country-1024x931.jpg)
![Illustration of our post "Customer service: the words used influence customer satisfaction [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/geek_with_old_cell_phone.jpg)
