Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Automotive market: differentiating in a 100% electric market
By Pierre-Nicolas Schwab •
The automotive market is on the cusp of a marketing revolution. Its consequences will be incalculable on the positioning of high-end automotive brands. Yet, no one is talking about the impact of the switch to 100% electric cars on the marketing…
The Covid crisis: a double financial and technological bubble is forming
By Pierre-Nicolas Schwab •
Do you remember the technology bubble of the 2000s? Do you remember the financial bubble of 2008? Well, 2021 marks the birth of a double bubble of technology AND finance that will wreak havoc. Get ready for a tidal wave that will…
Why Amazon wants to open physical retail stores [Analysis].
By Pierre-Nicolas Schwab •
According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened "brick and mortar" stores (Amazon Go, Whole Foods, Amazon Books), but these…
Entrepreneurship : 7 key differences between women and men
By Pierre-Nicolas Schwab •
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don't do business in the same way,…
Zero waste: these 8 initiatives are changing the refilling experience
By Pierre-Nicolas Schwab •
The market research of "zero waste" shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, "zero waste" initiatives are now spreading to the mass market. No longer affecting only food brands, and are…
Covid: Entrepreneurs are less prepared but more confident
By Pierre-Nicolas Schwab •
Statistics on business creation in Europe show that the Covid crisis has not discouraged entrepreneurs from starting up. A survey conducted on 825 business creators shows that their confidence is at its highest. However, they are less experienced, make less use of…
The panda is the most rewarding emoji on LinkedIn
By Pierre-Nicolas Schwab •
An analysis of 2.9 million emojis on LinkedIn delivers a surprising piece of information: the ? emoji elicits the most reactions. This research offers us an opportunity to critically look at the data and understand the origin of a polluting LinkedIn phenomenon.…
8 examples of augmented reality for marketing
By Pierre-Nicolas Schwab •
Augmented reality is a technological advance that offers businesses real opportunities in marketing. Yet, few are using it. In today's article, we propose 8 examples of marketing projects based on augmented reality, what they have in common: creating a unique customer experience and…
The impact of Covid on food consumption in France [Research]
By Pierre-Nicolas Schwab •
INSEE published the figures for consumption in France in 2020, and the least we can say is that the Covid crisis has had visible effects on French food consumption. The French have cooked more, eaten less outside, and drank much more, no…
The most used emojis on LinkedIn [analysis and statistics]
By Pierre-Nicolas Schwab •
What are the most used emojis on LinkedIn? Do the most used emojis on LinkedIn vary by language and country? In this analysis, discover exclusive statistics on the use of emojis on LinkedIn. If you're passionate about LinkedIn statistics, don't…
Qualitative interviews: 7 approaches to recruiting respondents
By Pierre-Nicolas Schwab •
How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you…
Which are the most popular hashtags on LinkedIn?
By Pierre-Nicolas Schwab •
Hashtags on LinkedIn are probably one of the most popular topics about this social network. So naturally, there are assumptions about how LinkedIn's algorithm uses hashtags. However, I have shown statistically here that hashtags do not significantly impact the virality of posts. Anyway, the…
LinkedIn: the sentiments expressed and their effect on virality
By Pierre-Nicolas Schwab •
Everyone agrees that the content of LinkedIn posts is a determining factor in the probability that they go viral. So today, I'm not going to answer the question "What should we talk about on LinkedIn?" but rather "How should we talk about…
Customer service: the words used influence customer satisfaction [Research]
By Pierre-Nicolas Schwab •
The words used by customer service during an interaction are essential. Research of 1000 customer-employee exchanges shows that concrete terms positively impact (9%) customer satisfaction and the desire to buy. This indicates that the drivers of customer satisfaction are subtle. When the…
Tableau tutorial: a radial diagram and a pie chart
By Pierre-Nicolas Schwab •
How to make a radial diagram using Tableau? How to integrate a pie chart? In this article, I guide you step by step in the realization of this data visualization. Introduction For my subsequent research on fundraising in Europe, I wanted…
The 11 challenges of data preparation and data wrangling
By Pierre-Nicolas Schwab •
The events of 2020 have accelerated the shift to telecommuting and digital relationships. With digitalization, another transformation is also underway: the analytics transformation. To face this data revolution, I find that businesses do not necessarily have the right tools for…
NPS soon to be abandoned by 75% of businesses?
By Pierre-Nicolas Schwab •
For customer satisfaction specialists, this title is very enticing. The Net Promoter Score (or NPS), the star metric of customer satisfaction, will be abandoned by 75% of businesses by 2025. This prophecy is, in fact, the result of research put forward by Gartner. Problem:…
Data preparation: how to reduce the processing time by 85%
By Pierre-Nicolas Schwab •
In a previous article, I realized using a benchmark of 4 ETL solutions to process a file of one billion lines. Today I test the effect of SSD and proprietary file formats on processing speed in Alteryx, Tableau Prep, Talend, and Anatella. The results are…
The 3 factors that determine 55% of the success of your LinkedIn posts
By Pierre-Nicolas Schwab •
Understanding how LinkedIn's algorithm works is a necessity to stay visible on this social network. This article reveals the results of an analysis I realized using 4.599 million LinkedIn posts in 193 countries. The results are surprising and challenge a lot…
Here is the most crucial factor for the virality of your LinkedIn posts
By Pierre-Nicolas Schwab •
After discussing the effect of emojis and the word count on the virality of LinkedIn posts, it's time to reveal THE factor that crushes all others. This factor accounts for 1/3 of the success of your LinkedIn posts. So, you should take the time to…
LinkedIn: engagement statistics by country and language [2021]
By Pierre-Nicolas Schwab •
How does engagement on LinkedIn vary by language and country? Globally, 71.06% of LinkedIn posts receive no comments, and 24.39% receive no likes. The analysis of 4.599 million LinkedIn posts gives us an objective view of the essential differences that exist. The…
LinkedIn: the surprising effect of emojis on the virality of posts
By Pierre-Nicolas Schwab •
Should you put emojis in your LinkedIn posts, and if so, how many? In today's article, I reveal the results of research I conducted on 4.599 million LinkedIn posts. This research follows the ones I've already published on the impact of…
Customer satisfaction: the beginning of a radical change for Ryanair?
By Pierre-Nicolas Schwab •
Ryanair is not known for the quality of its customer service nor its interest in customer satisfaction. It sometimes provokes very violent reactions from dissatisfied customers. However, the Irish airline has just announced the creation of a Customer Advisory Panel to improve its…
224 words, the magic number to boost the impact of your LinkedIn posts
By Pierre-Nicolas Schwab •
Word count is one of the factors that determines the success of a post on LinkedIn, along with hashtags. I have made an analysis of nearly 5 million posts in 100 countries that shows a linear correlation between the word count…
![Illustration of our post "Why Amazon wants to open physical retail stores [Analysis]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/amazon-logo-store.jpg){kind=logo}
![Illustration of our post "The impact of Covid on food consumption in France [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/visual_salience_whole_foods-1024x680.jpg)
![Illustration of our post "The most used emojis on LinkedIn [analysis and statistics]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/most-used-emojis-linkedin-country-1024x931.jpg)
![Illustration of our post "Customer service: the words used influence customer satisfaction [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/geek_with_old_cell_phone.jpg)
![Illustration of our post "LinkedIn: engagement statistics by country and language [2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/likes-comments-share.jpg)
