Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Luxury watches for men: analysis of a market in full swing
By Pierre-Nicolas Schwab •
In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It's pretty simple: there is nothing left to…
7 factors that influence the response rate of a telephone survey
By Pierre-Nicolas Schwab •
Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a…
2021 assessment and 2022 consumption trends in the non-food sector
By Pierre-Nicolas Schwab •
In 2021, all the non-food sectors recorded positive growth, except for the textile industry. However, this year of growth could be the last. Rising prices, inflation, and the overall decline in purchasing power are all factors that are holding us back. Research…
B2B telephone survey: budget, approach, difficulties, solutions
By Pierre-Nicolas Schwab •
In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents…
Banks and metaverse: examples, use cases, and perspectives
By Pierre-Nicolas Schwab •
Banks are getting into the metaverse. Some of them anyway. But what for? What competitive advantage does a bank gain from its presence in the metaverse? Discover in this article 5 examples of banks already present in the metaverse, an analysis of the…
Recruitment in the metaverse: examples and perspectives [Analysis].
By Pierre-Nicolas Schwab •
While more and more companies are getting interested in the metaverse, few understand what they can do in it. Therefore, organizing a recruitment event in the metaverse may seem inappropriate to many. The initiative of the French retail group Carrefour is consequently all…
Can the clothing sector break the deadlock? [Research]
By Pierre-Nicolas Schwab •
The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the…
SiPearl develops the microprocessor for the European supercomputer
By Pierre-Nicolas Schwab •
Philippe Notton is the happy owner of SiPearl, a very prominent start-up in the European digital ecosystem. Indeed, SiPearl is developing the microprocessor for the future European supercomputer. The stakes are colossal, both from a scientific and strategic point of…
Luxury product packaging: an incredible parallel market
By Pierre-Nicolas Schwab •
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain…
LinkedIn’s algorithm changed again in 2022: what impact?
By Pierre-Nicolas Schwab •
LinkedIn's algorithm underwent some pretty significant changes in May 2022. LinkedIn introduces constraints in its algorithm and takes into account more explicit variables. This has had a substantial impact on the visibility of posts. Although the basic functioning of the LinkedIn algorithm is not changed, we…
This Heineken pop-up store is hidden in a fake supermarket
By Pierre-Nicolas Schwab •
The Heineken pop-up store created the event by proposing a concept never seen before. It took the form of a fake supermarket behind which was hidden a bar. Located at 43 rue Notre Dame de Nazareth in Paris, this supermarket will have been…
Car market 2021: sales down but profits up
By Pierre-Nicolas Schwab •
Is the automobile market really in crisis? Sales have collapsed in the wake of Covid, inflation, and telecommuting. But paradoxically, car manufacturers' profits have never been higher. For example, Stellantis' sales fell 12% in volume between 2020 and 2021, but its profits rose…
Improve your focus groups with these 10 online tools
By Pierre-Nicolas Schwab •
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting…
Will responsible consumption resist inflation? [Analysis]
By Pierre-Nicolas Schwab •
In a recent survey, responsible consumption, particularly recycling, appears to be a fundamental trend. 74% of consumers say they buy responsible products at least occasionally. But how will this quest for responsibility evolve in the face of inflation and the resulting impoverishment? This…
Investing in the metaverse: 3 reasons to get started [Analysis]
By Pierre-Nicolas Schwab •
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of…
Customer acquisition: 3 ways to reduce your online advertising expenses
By Pierre-Nicolas Schwab •
Online advertising is tempting. 26% of SMEs use it. However, the monopoly of Google, Meta, and Amazon makes any company that relies on online advertising to find its customers run a considerable risk: dependency. Deprived of TV or radio exposure, SMEs find…
Writing an article using artificial intelligence: the top or a flop?
By Pierre-Nicolas Schwab •
This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and…
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
By Pierre-Nicolas Schwab •
Why shouldn't visually impaired people pay attention to their "look"? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association "Un Regard Pour Toi"…
Recycling and repairing: buoyant consumer trends
By Pierre-Nicolas Schwab •
The market for recycling and repair is up-and-coming in a context of scarcity of raw materials due to the war in Ukraine and of hype around "vintage." Today's article talks about recycling as an element of consumer differentiation. If there is…
6 rules to follow in choosing your commercial premises
By Pierre-Nicolas Schwab •
How to choose the location of a store? This article proposes 6 rules to select the right location and configuration for your future sales outlet. We explain how to gain up to 50% more customers by choosing the right sidewalk, the effect…
Royal Canin: its pop-up store is also used to carry out Market Research
By Pierre-Nicolas Schwab •
Royal Canin has installed a pop-up store at 123 rue de Turenne in Paris. With this pop-up store, the brand is not only going to meet dog and cat owners to increase its awareness. The Royal Canin pop-up store serves a market…
57 unpublished Linkedin statistics
By Pierre-Nicolas Schwab •
The LinkedIn statistics you find on the internet are often the same: the number of users, geographical distribution, and age ... In this article, we offer you 57 new LinkedIn statistics. They are unpublished simply because they are calculated from a dataset that…
Consumption in 2022: statistics, trends, growth sectors
By Pierre-Nicolas Schwab •
Several recent Market Research projects allow us to anticipate consumer trends in 2022 and changes in purchasing habits. First, Covid, then the war in Ukraine, has profoundly changed our habits and, in turn, the products we buy. The current economic and geopolitical situation adds…
The radical change in the profile of stock market investors [Research]
By Pierre-Nicolas Schwab •
Thanks to Covid young people have turned mainly to the stock market to invest their money. Beyond crypto-currencies, primarily abandoned by older investors, we can see that a fresh wind is blowing on the stock market. The younger generations are shaking up…
![Illustration of our post "Recruitment in the metaverse: examples and perspectives [Analysis]."](/blog/app/uploads/metaverse.jpg)
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](/blog/app/uploads/habillement-clothes.jpg)
![Illustration of our post "Will responsible consumption resist inflation? [Analysis]"](/blog/app/uploads/responsible-consumption-consommation-responsable.jpg)
![Illustration of our post "Investing in the metaverse: 3 reasons to get started [Analysis]"](/blog/app/uploads/investment-metaverse-investir.jpg)
![Illustration of our post "The radical change in the profile of stock market investors [Research]"](/blog/app/uploads/stock-market-investor-profile.jpg)