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YouTube marketing: The 7 channels you must follow!

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What are the most popular marketing channels on YouTube? What is their focus, and how did they grow the way they did? You must go to North America to find the answer to these questions. Here is the list of the 7 most influential experts in the YouTube marketing sphere.

Summary


Methodology

To select the most influential marketers on the platform, we identified about 30 major marketing channels. Following this, we collected their data to compare their number of views and additional subscribers in a month. These statistics were recorded by Social Blade between August 1 and August 31, 2022.


General figures of the Silicon Valley Girl channel (source: Social Blade)


7 English-speaking marketers who are popular on YouTube

Silicon Valley Girl

Let’s start by mentioning the case of Silicon Valley Girl, a channel hosted by Marina Mogilko (or linguamarina). This entrepreneur is the head of a real digital empire: an example of marketing on YouTube (9.16 million subscribers spread over 3 different channels). Here you can find advice on entrepreneurial growth, investing in crypto-currencies, and the upcoming recession.

She is the founder of LinguaTrip, a platform proposing English courses. She also publishes videos related to her main activity: education. This content creator maintains an impressive cruising speed. The key to her success is a very busy content calendar. It accumulated nearly 30 million views in the space of a month! This has allowed her to be the #1 channel on the marketing section of YouTube in August 2022.

Number of subscribers acquired during August 2022: 36 000
Number of views during August 2022: 27 461 695


GaryVee

How can we talk about marketing on YouTube without mentioning Gary Vaynerchuk, aka GaryVee? This channel is a pioneer in the field, active since October 2007. He is the head of the VaynerX conglomerate, specializing in media, communication, Web3, and marketing. With over 10 million followers on Instagram, Gary Vaynerchuk is known for his motivational speeches, among other things.

His extensive expertise allows him to host a podcast series, “Marketing for the Now.” The premise is simple: a business/marketing question and several renowned guests to answer it. What better way to hone your marketing skills than to listen to the testimonials of some of the biggest names in the business?

Number of subscribers acquired during August: 30 000
Number of views during August 2022: 7 998 612


Noah Kagan

Here is a new entrepreneur with an impressive background in the person of Noah Kagan. He is the founder of AppSumo, a marketplace of digital products and services for companies. Before that, he was one of the first employees of Mint and Facebook. With a lot of experience in innovative structures, Noah Kagan gives his advice to grow his business.

Noah Kagan recently adopted the YouTube Shorts format to amplify his audience further. Over the last 12 months, he has mostly published videos in which he talks to multimillionaires. Indeed, his YouTube channel is full of conversations revolving around marketing, business, and blockchain. Thanks to this, he accumulated nearly 2.4 million views during August 2022!

Number of subscribers acquired during August: 18 000
Number of views during August 2022: 2 408 292


Vanessa Lau

Direction Canada, where we find Vanessa Lau. This businesswoman is a content marketing specialist. That’s why her channel is an example of marketing on YouTube. Her favorite theme? Sharing tips to develop and retain her community on social networks.

Her platforms of choice are YouTube and Instagram. Her audience of budding influencers then benefits from tips on best practices. At the same time, she launched her service to help creators: the BOSSGRAM Academy. This digital school deals with one of the most mentioned areas on her YouTube account: the monetization of her content. For passionate and motivated creators: Vanessa Lau has good advice!

Number of subscribers acquired during August: 16 000
Number of views during August 2022: 755 439


Neil Patel

On YouTube, Neil Patel is one of the bosses of SEO tips. This self-taught marketer is an author and entrepreneur recognized by his peers. Former President Barack Obama even included him in his list of the top 100 entrepreneurs under 30. This distinction is the result of the success of his website traffic optimization platform: Crazy Egg.

As a marketing YouTuber, he is positioned in the same niche. In his videos, Neil Patel uses his personal experiences to popularize the complex discipline of SEO. His passion for marketing and his pedagogical skills allowed him to record nearly 600,000 views on his YouTube channel last August.

Number of subscribers acquired during August: 10 000
Number of views during August 2022: 601 528


Adam Erhart

Social media marketing, SEO, sales growth: Adam Erhart is the synthesis of the previously mentioned channels. He is undoubtedly the rising creator in the YouTube marketing niche! He gained 13,000 subscribers in August 2022 or 7.6% of his total subscribers. That’s quite a feat for a channel that has been active since January 2016!

In recent months, he has managed to grow his audience by sharing relevant marketing strategies. His many videos dealing with e-commerce on Instagram are equally popular with his audience. In short, Adam Erhart and his short formats are a great help in defining the marketing positioning of your company.

Number of subscribers acquired during August: 13 000
Number of views during August 2022: 529 012


Behind the Brand

In 2008, Bryan Elliott created the channel Behind the Brand, one of the references in marketing interviews on YouTube. Between motivational speeches and lengthy interviews, this show is a collection of thoughts from the greatest entrepreneurial minds. We find Seth Godin (ex-Yahoo), Gary Vaynerchuk, or Mel Robbins (host on CNN) among his guests.

Beyond pure marketing recommendations, Behind the Brand tackles the raison d’être of companies. The strength of this channel is its longevity, but also the timelessness of the advice given by the guests. And the results are there: over 460,000 views in just 30 days for Bryan Elliott.

Number of subscribers acquired during August: 5 000
Number of views during August 2022: 462 640

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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