The blog of the Marketing AgencyOur top stories
By Pierre-Nicolas Schwab •
BMW's sales are being disrupted by a multitude of factors, notably Chinese competition and tariffs. Faced with these market shifts, the Bavarian brand is faring slightly better than its peers but must nonetheless adjust its strategy.
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
Every week, Pierre-Nicolas Schwab interviews influential experts for enlightening podcasts.
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