Articles filed underSocial medias
Content curation: 6 key figures and 3 indispensable tools in 2023!
By Pierre-Nicolas Schwab •
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go…
Marketing online: the practices of companies in 2023
Regarding online marketing, not all companies are at the top. Online is the Achilles heel of many of them, especially SMEs. The research we publish today provides a better understanding of online advertising and customer acquisition practices via social networks.…
The most used emojis on LinkedIn [analysis and statistics]
What are the most used emojis on LinkedIn? Do the most used emojis on LinkedIn vary by language and country? In this analysis, discover exclusive statistics on the use of emojis on LinkedIn. If you're passionate about LinkedIn statistics, don't…
The 3 factors that determine 55% of the success of your LinkedIn posts
By Pierre-Nicolas Schwab •
Understanding how LinkedIn's algorithm works is a necessity to stay visible on this social network. This article reveals the results of an analysis I realized using 4.599 million LinkedIn posts in 193 countries. The results are surprising and challenge a lot…
LinkedIn: how to react to the 100 invitations per week limit?
By Pierre-Nicolas Schwab •
Since March 2021, LinkedIn has decided to limit the number of invitations its members can send drastically. From now on, it is 100 invitations maximum per week instead of 100 per day previously. That's 85% less, and it has significant consequences for…
This YouTuber has 50 million subscribers, and that’s not good news
By Pierre-Nicolas Schwab •
For the end of the year 2020, MrBeast, YouTuber with 50 million subscribers, has put online a video that is symptomatic of the evils of our society. This video was truly disgusting to me because, in addition to being useless,…
RecSys 2020 : 4 reasons why social media manipulate us
By Pierre-Nicolas Schwab •
The RecSys 2020 conference took place last week in a new form because of the pandemic. I should have been in Rio de Janeiro with the rest of the scientific community to talk about recommendation systems like every year. Covid-19 changed our…
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