Content curation: 6 key figures and 3 indispensable tools in 2023!
Content curation consists in sorting, selecting, then sharing digital resources. Its objective is simple: to allow curators and creators to gain visibility. Its ability to synthesize and personalize information makes it essential for digital marketing. This article proposes to go back over some key data regarding curation. Also, we will define the concept in its entirety. Then we will present 3 remarkable digital tools! Click here to...
Marketing online: the practices of companies in 2023
Regarding online marketing, not all companies are at the top. Online is the Achilles heel of many of them, especially SMEs. The research we publish today provides a better understanding of online advertising and customer acquisition practices via social networks. It follows the one we published on lead generation. We identify interesting differences between countries as the research we share was carried out in the US, France, Germany,...
![The most used emojis on LinkedIn [analysis and statistics]](https://www.intotheminds.com/blog/app/uploads/most-used-emojis-linkedin-country-240x240.jpg)
The most used emojis on LinkedIn [analysis and statistics]
What are the most used emojis on LinkedIn? Do the most used emojis on LinkedIn vary by language and country? In this analysis, discover exclusive statistics on the use of emojis on LinkedIn. If you’re passionate about LinkedIn statistics, don’t miss my other posts on the subject: hashtag statistics, the 3 factors that explain 55% of the virality of a LinkedIn post and the sentiments expressed in LinkedIn posts. Summary...
The 3 factors that determine 55% of the success of your LinkedIn posts
Understanding how LinkedIn’s algorithm works is a necessity to stay visible on this social network. This article reveals the results of an analysis I realized using 4.599 million LinkedIn posts in 193 countries. The results are surprising and challenge a lot of preconceived ideas. Only 3 factors play a role in the visibility of LinkedIn posts. This article also includes the research results I have already published on the effect...
LinkedIn: how to react to the 100 invitations per week limit?
Since March 2021, LinkedIn has decided to limit the number of invitations its members can send drastically. From now on, it is 100 invitations maximum per week instead of 100 per day previously. That’s 85% less, and it has significant consequences for all those who used LinkedIn for their prospecting. To get around the problem, you will find several pieces of advice in the green box below. Summary 100 LinkedIn invitations per...
This YouTuber has 50 million subscribers, and that’s not good news
For the end of the year 2020, MrBeast, YouTuber with 50 million subscribers, has put online a video that is symptomatic of the evils of our society. This video was truly disgusting to me because, in addition to being useless, it promotes the values that destroy our living together. And yet it has already garnered 30 million views. MrBeast offers us the distressing spectacle of our addictions and the values that motivate us. Who is...
#REDOffreMoiUniPhone : an almost free communication campaign on Twitter
Red by SFR offered a free green iPhone on Twitter on 4 January 2021. This guerrilla marketing operation entitled #REDOffreMoiUniPhone was carried out smoothly and ensured the brand the highly envied 1st place in the Twitter trends ranking. A look back at a successful guerrilla marketing operation that should inspire many. To celebrate the new year Red by SFR waited until 04 January to launch a marketing operation which offered...
RecSys 2020 : 4 reasons why social media manipulate us
The RecSys 2020 conference took place last week in a new form because of the pandemic. I should have been in Rio de Janeiro with the rest of the scientific community to talk about recommendation systems like every year. Covid-19 changed our plans, and the conference was held online. Despite this move into the virtual sphere, the time difference and the lack of physical meetings, I was still able to take advantage of it. In this...
What is the best time to post on LinkedIn?
In their attempt to understand how the LinkedIn algorithm works, users of this social network often debate the ideal time to put their content online. I decided to do some analysis to get to the bottom of the truth and myths in this story. If you are interested in this kind of analysis and want to do the same with your data, subscribe to our newsletter (below). When the procedure and tools are ready to be released to carry out these...
Linkedin algorithm: 1 reaction will get you 83 views
How does Linkedin algorithm influence? What is the correlation between the number of likes or comments and the number of views in LinkedIn? Everybody’s trying to understand LinkedIn’s algorithm. Some are even trying to hack it. While theories abound, no one knows how it works. I’ve rolled up my sleeves, and today I’m going to explain it to you, with a statistical model to back it up. BONUS: receive your...
![[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)](https://www.intotheminds.com/blog/app/uploads/tik-tok-240x240.jpg)
[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)
For this first episode of the year, we innovate a little and offer you a podcast in English. Our first interviewee of the year is a reference when it comes to the advertising market and the universe of media. Paul Lee is Deloitte’s Global Head of Research for the telecom, media and advertising markets. A triple skill that allows him to take an innovative and in-depth look at a market that has been in almost constant change since...
Reading privacy policies of the 20 most-used mobile apps takes 6h40
Our latest article on consent fatigue with regards to privacy policies prompted for some kind of follow-up. The market research insights that we used in that article were pretty old (2008) and an update was needed. That’s the purpose of today’s article. We discovered that privacy policies have greatly increased in length over the past 10 years. Mobile applications’ policies are on average 58% longer than the ones...
Facebook doesn’t tell you really why you get targeted advertising
In the data world, the topics of transparency, privacy and ethics are more and more discussed. As we predicted a year ago, this may well be the next revolution in data science. We ran an experiment to understand the level of information Facebook users get on targeted advertising. Data literacy is essential Educating people on the role of data in their lives is essential. We see too many companies which revamp their terms and...
New Twitter conditions give you a glimpse into how and which personal data collected
On 20 May 2017 Twitter sent an email to its users announcing that new terms and conditions apply. These changes largely apply to data usage, personalization and targeted advertising. One can’t really say it’s a revolution, but at least it’s a first step towards more transparency (something much needed in the field of Big Data). And the new privacy parameters give you an idea of how the personalization algorithms of...
Complaint handling: shorter response times expected on social media
Consumers are increasingly harnessing the power of social media and using this new channel to communicate with brands. Communicating complaints is no exception to this trend and voicing dissatisfaction seems to shift from traditional channels (phone, email, face-to-face) to social media channels. Few studies exist on those online complaining behaviors and in particular on consumers’ expectations as far as reaction time on...
Why Facebook emoji are an incredibly smart move
What is a “Like” worth ? What does it really mean ? The “like” mechanism was a great innovation when it was launched. It was a simplistic, yet powerful, way for a consumer to mark his (dis)interest. It was a binary version of the 5-star scale that had been used on other platforms before (Group Lens, Movie Lens) and that enabled the first recommendation algorithms to be developed in the 1990’s. The...
Big Data : how to build trust with consumers and keep it
With Big Data the digital tracks we are leaving behind us can be exploited, leading to more personalized relationships but also to more fear and distrust. The feeling of being tracked can break the relationship with the customer. This risk is particularly important in the context of public service organizations for which trust is an essential part of the job. “Building trust” was the topic of the first panel discussion to...
Influencers of today are radically different from influencers of the past
I was watching TV the other day and saw a short report about a gathering of influencers. It was pretty funny to watch. A crowd of youngsters was filmed who tried to explain to the reporter why they were there and what they did for a living. – “I’m an influencer” one teenager said. – “What does it mean ?” the reporter asked – “well, you see, I influence people. I do videos and other...
Linkedin helps recruiters develop bad practices
There’s something I hate about Linkedin. When you are active in a sector where demand exceeds offer, you start getting all kind of bullshit InMail and connection requests from recruiters. I’m in the Big Data consulting business; you can easily imagine what kind of attraction power my Linkedin profile represents for recruiters working on a no-cure-no-pay basis, receiving positions to fulfill from clients and not knowing...
Market research : how news consumption is evolving
You know we love market research and in this article we’d like to discuss and comment the latest results published by Reuters in their worldwide market research on news consumption and mix them with some EBU media intelligence reports to understand where medias are heading to. Market research conclusions Let’s start for once with the global conclusions : by and large TV remains the main source for news. Online sources have...
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