Articles filed underRetail
In-store digital: customers want efficiency [Survey]
By Pierre-Nicolas Schwab •
According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what's at stake in these changes and how they came about.
![Illustration of our post "In-store digital: customers want efficiency [Survey]"](/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-1024x768.jpg)
Pay the true price for your coffee at Albert Heijn [Nudge Marketing]
Finding the right pricing is a tricky business. Even more so when price becomes a vector for behavior change, in other words, a "nudge." Dutch retailer Albert Heijn is currently experimenting with a rather original form of pricing that highlights the "real…
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Shoplifting : is the future of retail 100% phygital?
Walgreens, an American supermarket chain, has just opened a store in Chicago specially designed to prevent theft (see video below). The brand touts the phygital customer experience, but consumers need help getting used to it. Against a backdrop of widespread impoverishment and…
ChatGPT plugins will revolutionize e-commerce
By Pierre-Nicolas Schwab •
In 2019, I predicted the failure of connected speakers, and in 2021 that of the metaverse. In 2023, I announced that ChatGPT would not replace Google. One thing I believe in is the power of ChatGPT plugins. LLMs (Large Language Models) are a revolution…
ChatGPT plugins: a disruption for online food retail?
By Pierre-Nicolas Schwab •
The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains…
The flagship store Zara on the Champs-Elysées: ultra-digital
By Pierre-Nicolas Schwab •
Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara…
Ricola: a pop-up store to celebrate the rebranding
By Pierre-Nicolas Schwab •
Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it's also an opportunity to…
Yayoi Kusama and Louis Vuitton: the best of street marketing
Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
Le Bon Marché is 170 years old: how are department stores changing?
Street marketing: an example to follow [Soap and the City]
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Patrick Roger: stores and an exceptional customer experience
