Articles filed underRetail
Street marketing: an example to follow [Soap and the City]
By Pierre-Nicolas Schwab •
Street marketing, it's good to know what it is. It's even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to "Soap and the city." As its name suggests,…
![Illustration of our post "Street marketing: an example to follow [Soap and the City]"](/blog/app/uploads/street-marketing-soap-and-the-city-3.jpg)
Patrick Roger: stores and an exceptional customer experience
I am a big fan of Patrick Roger's chocolate stores, and I have explained here their marketing power. For Mother's Day, I had the opportunity to organize a photo shoot in 4 of the brand's most beautiful Parisian sales outlets: Rennes, Saint-Sulpice,…
Can the clothing sector break the deadlock? [Research]
The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the…
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](/blog/app/uploads/habillement-clothes.jpg)
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
By Pierre-Nicolas Schwab •
Why shouldn't visually impaired people pay attention to their "look"? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association "Un Regard Pour Toi"…
6 rules to follow in choosing your commercial premises
By Pierre-Nicolas Schwab •
How to choose the location of a store? This article proposes 6 rules to select the right location and configuration for your future sales outlet. We explain how to gain up to 50% more customers by choosing the right sidewalk, the effect…
Royal Canin: its pop-up store is also used to carry out Market Research
By Pierre-Nicolas Schwab •
Royal Canin has installed a pop-up store at 123 rue de Turenne in Paris. With this pop-up store, the brand is not only going to meet dog and cat owners to increase its awareness. The Royal Canin pop-up store serves a market…
New Clarins boutique: 100% phygital and 200% eco-designed
By Pierre-Nicolas Schwab •
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials,…
Patrick Roger: his stores are irresistibly attractive to customers
The contribution of a pop-up store to the marketing strategy [Analysis]
![Illustration of our post "The contribution of a pop-up store to the marketing strategy [Analysis]"](/blog/app/uploads/popup-store-pulco-paris-13-120x90.jpg)
Physical commerce: free fall in store traffic [Research]
![Illustration of our post "Physical commerce: free fall in store traffic [Research]"](/blog/app/uploads/magasin_physique-120x90.jpg)
The secret of La Samaritaine to make its customers buy
Visit the Giant flagship store: the future of supermarkets?
