Articles filed underRetail
The contribution of a pop-up store to the marketing strategy [Analysis]
By Pierre-Nicolas Schwab •
The pop-up store launched by Pulco in Paris is an excellent example of how an ephemeral store is an exciting marketing strategy for a brand. Pulco faces particular challenges (awareness, image) to which this pop-up store aims to provide solutions. It becomes an essential…
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Physical commerce: free fall in store traffic [Research]
While the frequentation of "physical" stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in…
![Illustration of our post "Physical commerce: free fall in store traffic [Research]"](/blog/app/uploads/magasin_physique-1024x683.jpg)
The secret of La Samaritaine to make its customers buy
How to increase customer conversion in physical retail? By bringing them as close as possible to the product! This is what La Samaritaine has realized, thanks to a clever device we will reveal below. It is similar to a nudge and simplifies the customer…
Visit the Giant flagship store: the future of supermarkets?
By Pierre-Nicolas Schwab •
New trends in retail are often to be found on the other side of the Atlantic. This article presents the Giant flagship store and its innovative food offer. This Giant store features a new and oversized self-service beer bar concept. It foreshadows what will…
Carrefour Flash: thoughts on this autonomous store and connected retail
By Pierre-Nicolas Schwab •
Carrefour has announced the opening of its standalone store "Flash" at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour "Flash" store was created with the American start-up AiFi and…
Starbucks and Amazon Go, launch a joint store in New York
By Pierre-Nicolas Schwab •
A joint Starbucks and Amazon Go store has opened in New York on 59th Street between Park and Lexington avenues. It's the first time that 2 brands have joined forces to open a common sales outlet. You will find in this article…
Amazon’s innovations have a price: human and environmental
By Pierre-Nicolas Schwab •
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon's ability to launch technical revolutions like Amazon Go and the "Just Walk Out" technology. The last…
A visit to the most prominent Amazon Fresh in Washington
The Google store in Chelsea (New-York): experiential and different from Apple
Lego store New-York: personalization and phygital on the agenda
Marketing and advertising: 5 innovative uses of the QR code [Research]
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The Bacio Perugina has its own store in Perugia
