Articles filed underRetail

Patrick Roger: his stores are irresistibly attractive to customers
By Pierre-Nicolas Schwab • 24 march 2022
Some stores are worth the detour, and Patrick Roger's are among them. I would be willing to travel hundreds of kilometers to immerse myself in the unique atmosphere that each of his sales outlets exudes. So, I couldn't avoid visiting the one…
- Marketing
The contribution of a pop-up store to the marketing strategy [Analysis]
18/03/22
The pop-up store launched by Pulco in Paris is an excellent example of how an ephemeral store is an exciting marketing strategy for a brand. Pulco faces particular challenges (awareness, image) to which this pop-up store aims to provide solutions. It becomes an essential…
- Strategy
Physical commerce: free fall in store traffic [Research]
07/03/22
While the frequentation of "physical" stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in…
- Strategy
The secret of La Samaritaine to make its customers buy
By Pierre-Nicolas Schwab •28 february 2022
How to increase customer conversion in physical retail? By bringing them as close as possible to the product! This is what La Samaritaine has realized, thanks to a clever device we will reveal below. It is similar to a nudge and simplifies the customer…
- Marketing
Visit the Giant flagship store: the future of supermarkets?
By Pierre-Nicolas Schwab •23 february 2022
New trends in retail are often to be found on the other side of the Atlantic. This article presents the Giant flagship store and its innovative food offer. This Giant store features a new and oversized self-service beer bar concept. It foreshadows what will…
- Marketing
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Carrefour Flash: thoughts on this autonomous store and connected retail
By Pierre-Nicolas Schwab •10 january 2022
Carrefour has announced the opening of its standalone store "Flash" at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour "Flash" store was created with the American start-up AiFi and…
- Innovation
Starbucks and Amazon Go, launch a joint store in New York
By Pierre-Nicolas Schwab •8 december 2021
A joint Starbucks and Amazon Go store has opened in New York on 59th Street between Park and Lexington avenues. It's the first time that 2 brands have joined forces to open a common sales outlet. You will find in this article…
- Marketing