Articles filed underRetail
ChatGPT plugins: a disruption for online food retail?
By Pierre-Nicolas Schwab •
The majority of food purchases are still made in-store. Online sales have stabilized since the Covid crisis. In the United States, food sales in March 2023 ($8 billion) were even lower than in March 2022 ($8.7 billion). Nevertheless, the online channel remains…
The flagship store Zara on the Champs-Elysées: ultra-digital
Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara…
Ricola: a pop-up store to celebrate the rebranding
Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it's also an opportunity to…
Yayoi Kusama and Louis Vuitton: the best of street marketing
By Pierre-Nicolas Schwab •
In terms of street marketing, there are many initiatives. But some of them are above the lot and are of genius. If you are a regular reader of this blog, you know that I am a big fan of Louis Vuitton's…
Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
By Pierre-Nicolas Schwab •
The Lacoste flagship store opened in spring 2022 at 50 Avenue des Champs-Élysées in Paris. Lacoste occupies a commercial corner space that extends over 1600m². The whole universe of the crocodile brand has been reinvented with some interesting marketing innovations.…
Le Bon Marché is 170 years old: how are department stores changing?
By Pierre-Nicolas Schwab •
Le Bon Marché is 170 years old. For this occasion, the ancestor of "department stores" adopts a very "energetic" decoration on all floors. A recent visit to this shopping temple also allows me to reflect on what the department stores have…
Street marketing: an example to follow [Soap and the City]
By Pierre-Nicolas Schwab •
Street marketing, it's good to know what it is. It's even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to "Soap and the city." As its name suggests,…
![Illustration of our post "Street marketing: an example to follow [Soap and the City]"](/blog/app/uploads/street-marketing-soap-and-the-city-3.jpg)
Patrick Roger: stores and an exceptional customer experience
Can the clothing sector break the deadlock? [Research]
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](/blog/app/uploads/habillement-clothes-120x90.jpg)
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
6 rules to follow in choosing your commercial premises
Royal Canin: its pop-up store is also used to carry out Market Research
