Articles filed underMarket research
SIAL 2016 : first conclusions from a busy week
By Pierre-Nicolas Schwab •
Like every 2 years I spent a few days attending the world's biggest food fair : SIAL 2016. Each and every year this fait gets bigger and 2016 was no exception. SIAL 2016 remains a primary source of information for…
Big Data and Ethics : how recommendations work at Meetup.com
There have been many interesting talks at the RecSys 2016 conference in Boston. Yet, the presentation given by Evan Estola of Meetup was especially inspiring to me. It wasn’t the regular technical speech you may expect in that kind of…
Big Data : why ethics issues need to be addressed urgently
Artificial Intelligence is increasingly present in our daily lives : speech recognition, automatic translation, personal assistants, chatbots, recommendation algorithms. These technological advances are also subject to criticism and questions on ethics. What happens with our data, will algorithms govern us,…
Digital innovation: does your market segment care ?
By Pierre-Nicolas Schwab •
Tech-savvy entrepreneurs love to imagine solutions to digitalize our world and change consumers’ usages. Adoption is usually the problem that occurs. It’s therefore essential to ask you this question beforehand: “do your target customers care enough to change their habits”…
Insurances : towards the end of the risk sharing principle ?
By Pierre-Nicolas Schwab •
There is one very important underlying principle of any insurance : risk sharing. Good drivers cover a part of the risk of bad drivers; people in good health pay for those who fall ill. Americans call this a “socialist” way…
Nespresso : the secret behind the new Prodigio connected machine
By Pierre-Nicolas Schwab •
Nespresso just launched a new connected machine called “Prodigio”. This machine allegedly allows you to prepare a coffee with your smartphone and make sure you never run out of Nespresso capsules. This machine will however allow much more than that…
How a simple law can change market conditions
By Pierre-Nicolas Schwab •
When you do a market research, it's important to look at all the exterior factors that can change market conditions. There's a special little tool to do this analysis consistently: it's called the PESTEL analysis. The purpose of today's post…
