Articles filed underMarket research
Insurances : towards the end of the risk sharing principle ?
By Pierre-Nicolas Schwab •
There is one very important underlying principle of any insurance : risk sharing. Good drivers cover a part of the risk of bad drivers; people in good health pay for those who fall ill. Americans call this a “socialist” way…
Nespresso : the secret behind the new Prodigio connected machine
Nespresso just launched a new connected machine called “Prodigio”. This machine allegedly allows you to prepare a coffee with your smartphone and make sure you never run out of Nespresso capsules. This machine will however allow much more than that…
How a simple law can change market conditions
When you do a market research, it's important to look at all the exterior factors that can change market conditions. There's a special little tool to do this analysis consistently: it's called the PESTEL analysis. The purpose of today's post…
How to handle qualitative market research in different countries / languages
By Pierre-Nicolas Schwab •
Because our market research agency is located in Belgium, we often have to deal with qualitative marketing assignments that require to conduct interviews in different languages. As you may know Belgium itself has 3 official languages (Dutch, French and German)…
Unethical behavior : making money around terrorist attacks
By Pierre-Nicolas Schwab •
At the time of the terrorist attacks in Paris in January 2015 (Charlie Hebdo) I was asked in a radio interview to analyze the merchandising phenomenon that was witnessed. All kinds of objects with the “#JeSuisCharlie” logo suddenly appeared on marketplaces…
Wrong consumer behavior driven by bad design
By Pierre-Nicolas Schwab •
I’ve completed a Design Thinking bootcamp in Amsterdam where participants were challenged by the City of Amsterdam to find solutions around a series of waste-related issues (follow this link to learn more about Design Thinking). On this occasion I had…
What is the future of radio?
By Pierre-Nicolas Schwab •
The hope we were having a few years ago that younger listeners on the internet would move back to so-called linear consumption, is gone (see our latest article on radio consumption habits). We are currently in a period of transition,…
