Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
The right to failure doesn’t exist with artificial intelligence. This is terrible.
Jun26

The right to failure doesn’t exist with artificial intelligence. This is terrible.

Artificial intelligence, algorithms based on machine learning, have turned our lives into one of efficiency where failure doesn’t exist anymore. For algorithms an error doesn’t exist ; it’s just a prediction that hasn’t worked because of missing data points. This statistical “accident” will be taken into account to improve predictions a step further. In the field of algorithmic governance failure is...

Read More
Get control on tracking with Google MyActivity. True or not ?
Jul20

Get control on tracking with Google MyActivity. True or not ?

It’s now official. Companies went too far as far as data collection is concerned. How can I make such a bold statement? My argument is that Google made a very important move which is a sign that something is changing. Google now gives you the right to see which data it collects on you and to oppose data collection methods. This is made possible through Google MyActivity. Screenshot of my Google activity as displayed in Google...

Read More
Innovation at VRT : Appiness “Spott” keeps growing
May15

Innovation at VRT : Appiness “Spott” keeps growing

Last week I was invited by the innovation division of VRT (Belgium’s Dutch-speaking public television) for their creative circle III. It consisted in a series of presentations and testing from startups incubated in VRT’s “sandbox” department. Presentations and demos were given by 5 startups : Fisheye, Limecraft, Moovly, Appiness, Kiswe. Buy what you see on TV with the Spott mobile app The demo which very much impressed me was given by...

Read More
The Financial Times found the most perfect KPI’s to measure success
May11

The Financial Times found the most perfect KPI’s to measure success

The success of any marketing action needs to be measured with the right KPI’s (Key Performance Indicators). The Financial Times found a unique KPI that allows outstanding predictions of their churn rate. Read further to learn more. KPI’s are difficult to set The very definition of those KPI’s is a crucial part of any project. If you take the wrong KPI’s you’ll get a biased perspective on what you are doing. If you chose the right...

Read More
Will banks sell your data to retailers?
Apr20

Will banks sell your data to retailers?

Your bank knows a lot about you and, as a matter of fact, the banking sector has been investing huge amount in Big Data for years. Similarly retailers know also a lot about you through the purchases you make. Is the next step a merger of data from both world to enhance behavior predictability ? This is the subject of an article on Visionary Marketing. However, unlike you may think, the idea of using banking data for other aims is not...

Read More