Market Research and Marketing Blog IntoTheMinds

Decathlon: analysis of strategy and perspectives
By Pierre-Nicolas Schwab • 19 august 2026
Who doesn't know Decathlon? My son makes me go there several times a year, and it takes an enormous amount of mental strength to walk out empty-handed. In five decades, the group has surpassed €16.8 billion in revenue thanks to…
- Strategy
The retail media market: analysis and outlook
12/08/26
Impressive margins, record efficiency: the retail media market is posting double-digit growth thanks to its proven effectiveness throughout the customer journey. In this article, IntoTheMinds offers a comprehensive analysis of the retail media market from every angle, comparing different countries.
- Research

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