How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
Louis Vuitton window Displays: the most beautiful and their marketing role
This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand's marketing strategy.
Vuitton x artists collaboration: works of art or luxury products?
Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?
Early retirement: what do the French think? [Survey 2023]
IntoTheMinds has carried out a survey of 2000 people in 4 different countries on early retirement. In this first article, we reveal the results for France. We want to isolate this country because of the strikes currently agitating the country…
Ryanair: 5 examples of provocative PR stunts
It is well known that Ryanair is synonymous with low cost in the minds of consumers. Its advertising motto could be "Say good, say bad, as long as you talk about me." With a communication budget reduced to the minimum,…
Where are the lowest electricity prices in Europe?
By Pierre-Nicolas Schwab •
Which electricity supplier is the cheapest? This question has been on the minds of Europeans since the start of the energy crisis in 2021. In this article, you will discover huge differences between European countries since the introduction of support measures. We have compared…
Memory techniques: practical experience with my 12-year-old son
Memory, and even more so, memory techniques, are, in my opinion, a key element of academic success. Based on Ulysses Lubin's challenges, I proposed several challenges to my son during the summer. One of them was to remember 40 works of art (country,…
Street marketing: an example to follow [Soap and the City]
Street marketing, it's good to know what it is. It's even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to "Soap and the city." As its name suggests,…
Banks and metaverse: examples, use cases, and perspectives
Banks are getting into the metaverse. Some of them anyway. But what for? What competitive advantage does a bank gain from its presence in the metaverse? Discover in this article 5 examples of banks already present in the metaverse, an analysis of the…
Recruitment in the metaverse: examples and perspectives [Analysis].
While more and more companies are getting interested in the metaverse, few understand what they can do in it. Therefore, organizing a recruitment event in the metaverse may seem inappropriate to many. The initiative of the French retail group Carrefour is consequently all…
Writing an article using artificial intelligence: the top or a flop?
This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and…
Recycling and repairing: buoyant consumer trends
The market for recycling and repair is up-and-coming in a context of scarcity of raw materials due to the war in Ukraine and of hype around "vintage." Today's article talks about recycling as an element of consumer differentiation. If there is…
SEO: 5 reasons not to have your work written by others
Having others write your content is tempting when you don't have time to care for your blog or social networks. Content is the lifeblood of inbound marketing. Unfortunately, time and discipline are often lacking. So, we're sometimes tempted to reach into our…
Ukraine, energy, inflation: 6 short- and medium-term consequences
Two years after the beginning of the Covid crisis, the war in Ukraine has plunged us back into a terrible climate of uncertainty. The energy crisis, coupled with a debt crisis, will lead to short- and medium-term reactions that will affect us all. We…
Marketing products that cause a scandal: a good idea?
What is marketing but getting the consumer's attention? After all, this is how the customer experience begins. Do you have to use vulgarity or bad taste to achieve your goals? That's the question I asked myself when I saw a completely failed marketing…
How to expand at 30% per year for 20 years: Translated did it
How can you achieve 30% growth each year and repeat this feat for 20 years? This is the challenge successfully met by Translated, a company run by Isabelle Andrieu and her husband. By striving for efficiency at all company levels, Isabelle Andrieu and…
The Google store in Chelsea (New-York): experiential and different from Apple
Google has its flagship store, and it opened in the Chelsea neighborhood in New York on June 17, 2021. This foray into retail is a first for Google, which had so far only made timid advances, notably through a popup store in SoHo…
Blogging: my 5 sources of inspiration and my 5 favorite tools
How do you come up with ideas to write content that will attract traffic to your website? That's the $1m question every specialist in inbound marketing asks. After more than 15 years of blogging and 4000 articles, here are my…
The Spada Gallery: an unusual artistic discovery in Rome
Once a year, on the blog, I talk about something other than marketing and market research. My interest in art led me to talk about painting in 2019 (Carlo Crivelli) and 2020 (Lorenzo Lotto). This year I will speak of a…
The 4 most positive things I learned from the Covid crisis
I thank the Covid crisis for passing through my life. Really. In retrospect, the Covid crisis brought me so many positive things. You could say that Covid changed the course of my life and my family's life and ultimately left an…
Content marketing: stop making excuses!
Everyone is aware of the importance of content marketing. All the businesses I advise are firmly convinced of the need to attract customers (inbound marketing). Yet, a large majority of them do not produce content. So, what's the problem? With more than…
Inbound marketing: why your traffic is not an indicator of success
Is your website traffic an indicator of inbound marketing success? Is it necessary to make thousands of views on YouTube to attract customers? In this article, I explain why my most effective content is the one that attracts the least visitors ("long-tail" strategy).…
Digital transformation: concept, models, and examples
We hear a lot about it, but what is digital transformation all about? The digitalization of businesses and their practices allows us to respond to current challenges: collaboration (with the different entities of the structure, with suppliers, for example) awareness…
StopAmazon: a movement that lacks meaning
A movement is developing, StopAmazon, in the wake of the Covid-19 crisis, to denounce Amazon's takeover of the e-commerce. This movement takes different forms, such as calls for boycotts or demonstrations against the establishment of new distribution centers. The #StopAmazon…
50 astonishing statistics about France and the French [Study]
64% of French people are homeowners 8 hours 33 minutes: the average time spent sleeping in France 2100: the number of ATMs eliminated in France in 2019 -78%: the drop in rail passenger traffic in France in 2020 61% of…
Walking while working: my experience with a treadmill desk
How to stay in shape and walk while working? With a treadmill desk, of course! In this article, I explain how I managed to set up a treadmill desk in a tiny space with a minimum budget and maximum positive effect on…
How to transform a 9m² office into a multifunctional space
How can you transform your office into a multifunctional space? Due to the lock-down, more and more of you are spending more and more time cooped up in your office. And because you can't move the walls, you have to be…
Market research in the Netherlands: the 10 best data sources
This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data…
Market research in Portugal: the 10 best data sources
Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Contact us for our B2B studies Summary Official…
Comparison of pensions across the European Union by country
Pension systems are different in each country: retirement age, minimum years of contributions, amount of pension (or rather: percentage of salary). The rules are different depending on the number of years (or trimesters) accumulated and on whether you have contributed…
Quantitative research: create and test an online questionnaire
We have already dealt with the question of quantitative questionnaires, their importance, the risks, and the pitfalls to be avoided. Today, we will help you to create your questionnaire, formulate your questions and improve it overall. Summary Define and understand…
[Podcast] Analysis of the connected car insurance market
Insurance based on the use you make of your vehicle has been on the market for a long time. Some insurers have even made it their trademark. A new generation of connected insurance is now competing with them. They use a black…
Following in the footsteps of Lorenzo Lotto in the Marche region (Italy)
In some regions, it is still possible to make significant artistic discoveries off the beaten track. This is the case of the Marche region in Italy, whose cultural heritage is intertwined with the history of the Vatican. Lorenzo Lotto awaits you there. The Marche…
Qualitative research on Chinese tourists undermines stereotypes
Are the leading museums doing enough to understand the customer experience they offer? In this article, I have looked at the use of Big Data to understand visitor expectations better and increase satisfaction. Even without Big Data, it is possible to…
Market research: Tax incentives for electric cars in Europe
Today, electric vehicles are even more expensive to purchase than internal combustion vehicles. Fortunately, there are tax incentives for the purchase of electric cars in Europe. These incentives are intended to simplify the transition to cleaner mobility. Discover in this…
Mini-com Course N°12: Nothing is more complicated or important than communication.
During the whole period of lockdown, the philosopher and communicator Emmanuel Tourpe kindly shared with us his " mini-com-courses " on this blog. Here we are today, with this 12th opus, at the end of this series. Emmanuel's words have allowed us…
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