Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
What is the future of the non-food retail sector?
May29

What is the future of the non-food retail sector?

The outlook for the non-food retail sector in 2024 is bleak. But 3 underlying trends offer hope.

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6 Qualitative Data Coding Techniques
Mar01

6 Qualitative Data Coding Techniques

In this article, you’ll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique’s advantages and disadvantages are presented so you can make the best choice.

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Vuitton x artists collaboration: works of art or luxury products?
Nov13

Vuitton x artists collaboration: works of art or luxury products?

Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?

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Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai
Jan19

Sony launches underwater ‘Xperia Aquatech’ pop-up store in Dubai

Japanese brand Sony innovates again by opening its Aquatech Store Xperia. The futuristic aquatic concept store is located four meters under the sea, in the The World Islands off the coast of Dubai. The pop-up store launched on December 3, 2014. Its three-day run was the result of a smart marketing campaign promoting the model Xperia Z3 Dual, a product that is totally waterproof and resistant to the pressure of water and dust. Access to the architectural and...

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