GDPR: is it still possible to externalize a customer satisfaction survey?
By Pierre-Nicolas Schwab •
Customer satisfaction surveys are one of our specialties. After market research this satisfaction surveys are the 2nd most asked projects at IntoTheMinds. In the last few months a new type of question has emerged among our customers: with GDPR in…
Market research: how and why Cognac exports reached all-time high
The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today's article we'd like to deliver you some market research insights…
Retail: arrange products attractively to make customers buy more
In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each…
GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, ... More than 2 months after this first mailshot it's time to draw the first…
Beneteau applied simple market research method to calcule market share
French radio and TV station BFM has a very interesting program that I like to listen to. It's called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président…
Should customer satisfaction always be a priority?
By Pierre-Nicolas Schwab •
Should customer satisfaction always be a priority? Not when satisfying customers has a negative impact on your profitability. That's what an Amazon's customer, Nir Nissim, recently discovered when he was banned from the e-commerce platform because he had made too…
IntoTheMinds offers market research services in France
We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone's throw from the Opera house, offers…
Market research : cashless payments are taking up in Germany
The Bank of Germany has published its 4th market research on the use of cash and cashless money instruments. It shows some interesting results we'd like to share with you (the report is available here but only in German). Today's…
Market research: be careful when choosing the location of your store
A customer recently asked us to help him decide between several locations for his next store. This exercise is like doing a little market research and it's actually crucial to the success of your business. The wrong location can lead…
How to do market research? Phase 7: the transition to the business plan
How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input…
How to do market research? Phase 6: quantitative techniques
How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth…
How to do market research? Phase 5: qualitative techniques
How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with…
How to do market research? Phase 4: PESTEL and competition analysis
How to do market research? This is the question we're helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post…
How to do market research? Phase 3: choosing the right market research methods
How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research…
How to do market research? Phase 2 : improve your idea
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
How to do market research? Phase 1: test your idea
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
How to do market research? Here’s our step-by-step guide that anyone can use
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I'd have never believed it could take some much time but finally it's there. Find out in today's article why we…
Do you know your customers ? On the importance of data sovereignty
On the occasion of a recent keynite, I introduced the term of "data sovereignty" to justify the use of a single-sign-on system. In today's blog post I'd like to come back on my concept of "data sovereignty" and what it…
GDPR : market research predicts companies will be hit by massive requests
A market research carried out for Veritas reveals that a large number of UK consumers are planing to exercise their rights to privacy after 25 May 2018 (GDPR). What should we think about those results ? Market research results The…
Market research: the 5 trends that will shape the future of retailing
Our most recent market research has identified 5 trends that will shape the future of retailing. Technology and tools to enhance decision making Innovations in visual display to make customers' purchase decisions easier Differentiating customer experiences Collection of data at…
How to successfuly realize qualitative interviews in market research studies
Conducting good market research often requires to carry our a qualitative study. This is particulary true of customer satisfaction surveys that are often poorly designed and are not based on sound assumptions. In today's article we reflect on some essential…
Step-by-step market research guide almost ready: first teaser
As I announced earlier this year, one of my goals for 2018 was to write a step-by-step guide to market research. I did this between December 2017 and January 2018 and it took me quite a lot of time to…
This startup may have needed a market research before going live
A Belgian startup, OneHouseStand, has launched an online platform to help businesses and individuals alike rent private places to organize their events. At first it may look like a good idea to enable private owners to make their property available…
Retailer “la Halle” discovers hidden costs of loyalty cards
Loyalty cards and advantages for customers are costly. I explained many years ago that loyalty should not be "bought" because he destroys so much value and, above all, so much profits. Moreover "buying" your customers' loyalty is a short-term strategy.…
Flying Tiger: here’s how a unique customer experience is created
If you are looking for the quintessence of customer experience, look no further. This store counts only on its customer experience to drive its sales : it's called "Flying Tiger Copenhagen". And believe it or not I visited one store…
The food industry: why 80% of new products fail
This article draws on 20 years of observation of the food industry. And identifies the 4 main reasons why 80% of products launched in the food industry fail.
Sonos flagship store offers a unique customer experience
Sonos is a high-end brand of audio equipment for the home. The Sonos flagship store in New-York is a model of outstanding retail customer experience. Follow us for an inspirational tour of this retail space located at the heart of…
Louis Vuitton’s latest popup store in New-York open until 10 March 18
Vuitton opened a popup store on Greene Street, New-York, on 8 February 2018 to sell a limited collected of sneakers. The popup store, which will remain open until 10 March 2018, is located at the corner of Greene street and…
Retail: here’s how you can make it easy for people to buy more
How do you make sure your products are visible among a larger assortment and immediately attract shoppers' attention ? By using visual salience. Summary Highlighting products in supermarket shelves Help the shopper's brain make decisions What can be done to…
Retail : here’s how Lego ensures customers buy more
Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, ... were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their…
Everything will be purchased online: only those offline businesses will survive
What will remain of brick-and-mortar stores in 20 years from now ? Not much. Consumers will adopt online behaviors and will visit physical points of sale on very few occasions : when forced to to enjoy a very special customer…
Market research : how do sales of electric vehicles in Europe look like?
The European Automobile Manufacturers Association (ACEA) released recently an interactive maps that presents the state of the market for electric vehicles in the European Union. The figures presented refer to Electric-Chargeable Vehicles (ECV's) sold in Europe in 2016. The numbers remain…
A qualitative market research of the Hollister & Co. brand perceptions
How do you explore customers' perceptions about a brand ? Which methodologies should you use to elicitate brand images ? A recent research published in the Journal of Retailing explores consumers' perception of Hollister and Co. and uses for this…
Uber wants your data to support its own (ghost) kitchen business
This is one of the most interesting articles I've read in a past few weeks. Nick Abouzeid's article on Medium is a excellent, well researched article that sheds light on trends in the shared economy business that are yet unknown in…
Zalando free-returns policy drives customer loyalty up
Online retailer Zalando has announced revenues of €4.5b in 2017, up 23% from the year before. Despite a slight decrease of its Ebit (from 5.9% to 4.7%-4.9%), profits before taxes will be over €200m. This is a very solid result…
Market research combines Big Data and qualitative techniques .. 120 years ago
Visualizing data has become a standard task and one essential component of data science today. But, haven't we forgotten how lucky we are to have all that data available and to be able to use it for various purposes ?…
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