Supermarkets used to earn a lot of mony just before checkout. All the gums, sweets, … were there to tempt customers and add fat money to the bottom line. With the advent of smartphones retailers were surprized to see their sales plummet; consumers were too busy looking at their smartphones’ screens and impulsive behaviors were suddenly stopped.
The Lego store in London found a way to counterattack. A checkout path was implemented that put temptation items at the height of those who don’t have a smartphone to look at : children !
Whether there are queues or not, parents must go through a highly dangerous 20 meters path trapped with small, unexpensive items at children’s fingertips.
Posted in Marketing.