We are happy to announce that we opened in July our office in Paris to be closer to our French customers.
Located in the 9th district of Paris (13-15 rue de Taitbout), a stone’s throw from the Opera house, offers facilities to welcome clients, conduct focus groups as well as face-to-face interviews.
Our Paris base camp also offers us an opportunity to take a closer and more continuous look at the vibrant retail scene. As you know we follow closely retail trends all over the world and conduct regular trips to European cities to analyse retail innovations, interview retail innovators and document our finds on our blog (see an example here).
The range of market research services offered in France will be the same as those we offer in the rest of Europe : qualitative techniques, quantitative techniques, satisfaction surveys and predictive consumer behavior modelling.
Contact us by phone (+33 1 88 32 73 44) for more information or drop us a line by email (info@intotheminds.com) or through our contact form. We usually respond within 60 minutes (during office hours).
Qualitative market research methods
As we explain in our online market research guide, sound research starts with well executed qualitative techniques. This is our promise.
We apply the most rigorous methods to obtain objective results. We make no compromise to guarantee this objectivity and are one of the last market research agencies to do everything in-house, including full transcripts of interviews, manual coding and statistical analysis of co-occurences.
Quantitative surveys
Quantitative surveys help us validate designs and business models, study price perceptions or test market traction on new products or services.
We can work with your panels, our panels or on third-party panels, in all countries of the world. We use professional translation services for non-European languages and always require back translations to ensure consistency of the quantitative instrument.
Satisfaction surveys
We help companies assess their customers’ satisfaction. We have no agreement with pre-determined software vendors and can measure satisfaction with whatever tool you’d like.
Our greatest added value is for customer who either have no customer satisfaction instrument yet, or for those who on the contrary have already results and look to interpret them.
Behavioural modelling and predictive analysis
A part of the team deals only with Big Data analysis and behavioural modelling. In other words we use data to predict your customers’ behaviours and to tell you which factors are the most likely to influence your revenues and your bottom line.
We are free of software vendors and work with state-of-the-art tools like R, SAS and Tableau.
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Posted in Marketing.
