How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research methods, which is the aim of phase 3.
If you believe that market research = online survey, you better make sure you read today’s article because you may be surprised.
ACCESS PHASE 3 OF OUR ONLINE MARKET RESEARCH GUIDE
There are many market research methods
Market research methods are myriad : qualitative techniques, quantitative techniques, competition analysis, PESTEL analysis, … you name it. The real difficulty is to assemble them together in the right order to progress in your knowledge of the market and the customers you want to conquer.
Biggest mistake you can make = do only an online survey
This is the biggest mistake one can make : only do an online survey (especially if it’s sent our to your friends or relatives). The reason why we encounter that mistake so often is that no one wants to really make the effort to do market research right. People prefer to use shortcuts, get quick but bad answers rather than really put time into getting their market research right.
Choosing the right market research methods depends on your very situation
Not everyone needs to follow the whole 7-step methodology we’ve developed. Depending on your very situation you may want to jump directly to a later phase or focus only on a few market research techniques to get the answers you need. In our online guide we’ve prepared a table with a dozen different situations we’ve encountered over the years and our recommendation in terms of methods to choose.
Your very own situation is probably among those. If not, drop us a line and we’ll be happy to complete our guide and provide you free-of-charge with advice.