1. A visit to the most prominent Amazon Fresh in Washington

   By Pierre-Nicolas Schwab • 29 october 2021

   Welcome to the ultra-technological world of Amazon Fresh. Today we're visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It's equipped with "Just Walk Out" technology and allows you to shop without going through…

   

2. Cryptocurrencies: What is the profile of investors? [Research]

   20/09/21

   What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and…

   

3. Zero waste: these 8 initiatives are changing the refilling experience

   12/07/21

   The market research of "zero waste" shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, "zero waste" initiatives are now spreading to the mass market. No longer affecting only food brands, and are…

   

4. Amazon Salon: a 3.0 hair salon in the heart of London

   07/05/21

   Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group's different brands). The Amazon Salon…

   

5. 6 innovative solutions for contactless payment [Research]

   03/05/21

   With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next…

   

6. Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]

   By Pierre-Nicolas Schwab • 26 april 2021

   LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting tracking luxury goods sold on second-hand platforms the will to maintain a relationship with the successive…

   

7. LG’s failed differentiation strategy in 3 examples [Analysis]

   23/04/21

   LG's recent exit from the smartphone business provides an interesting illustration of the importance of strategic choices in the differentiation strategy. LG was a highly innovative smartphone business and yet was unable to make a mark in the market. Its market share…

   

8. Will wine in cans be as successful as the Bag-in-Box?

   14/04/21

   Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn't wine in cans follow…

   

9. 8 store formats that will shape the future of retail

   12/04/21

   What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats…

   

10. 19 Crimes: a stroke of marketing genius … often poorly imitated

    24/03/21

    In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of "mass market" wines. By introducing augmented reality with its "19 Crimes" wine, they turned the customer experience upside down, and sales of "19 Crimes" went from 4 million…

    

11. TikTok explained to parents: Strengths, dangers, and solutions [podcast]

    24/02/21

    TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children's creativity but also presents several dangers. To answer parents' questions and provide concrete solutions, we have…

    

12. Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]

    27/01/21

    This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and…

    

13. Customer Loyalty: how Nespresso takes advantage of this with a single click

    22/01/21

    How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional…

    

14. Mendi, a technological innovation to strengthen your brain

    07/12/20

    Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in…

    

15. The 5G is on the market and research for 6G is underway

    04/12/20

    While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices…

    

16. Do you want to be creative? Make sure these 3 factors are brought together

    08/06/20

    Where does creativity come from? Where does the ability to invent and renew oneself come from? In today's article, I talk about innovation, of course, but also about the mystery of creativity. The example of artistic creation is used as…

    

17. Covid-19: how to ensure social distancing in retail stores and airports?

    20/05/20

    What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to…

    

18. [Podcast] Times of crisis boost creativity and innovation

    22/04/20

    We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a…

    

19. California leads the fight against addictive technologies

    25/09/19

    California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber's drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead…

    

20. Will Big Data have the skin of market research?

    16/09/19

    In an article in 2015 (which I hadn't translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as…

    

21. What is artificial intelligence and how it may save humanity

    28/06/19

    I'm often asked to answer the following question : "what is artificial intelligence". When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today's article I…

    

22. Belgian Data Alliance : media and telecom team up against GAFA

    14/06/19

    Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, ...)…

    

23. A new generation of electric bicycles: the match between France and Belgium is being replayed

    22/05/19

    After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that…

    

24. Find & Order turns ‘Picking’ into child’s play

    08/04/19

    We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a…

    

25. Smart bottles, from health to marketing

    29/03/19

    Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart…

    

26. Technology and artificial intelligence in retail

    27/03/19

    We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article…

    

27. Le Styliste: the conversational assistant who advises you in your shopping

    15/03/19

    We recently interviewed Samuel Sadoun, CEO of start-up Le Styliste, who has created a conversational assistant that advises and guides consumers in their online purchases by providing them with stylistic recommendations adapted to their profile. A new online way of…

    

28. Cars will be the next theatres: the upcoming media revolution

    13/03/19

    How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at…

    

29. Artificial intelligence: a new opponent of reference in the gaming world

    06/03/19

    Artificial intelligence, algorithms, are now an integral part of our daily lives. They play a role in various fields, which do not always have an obvious link with IT. Indeed, artificial intelligence (AI) is applied in many areas such as…

    

30. Smart speakers : powerful trend or next technological disillusion?

    18/02/19

    Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn't picture myself talking to my smartphone and I wondered:…

    

31. French media to launch unique ID initiative to fight Facebook Connect back

    07/02/19

    10 french media groups just announced that they will be launching a shared ID service aiming at making users' life easier. The idea is to allow user to have a single account (email address, password) to access all media websites.…

    

32. Voitto, an artificial intelligence with a heart

    30/01/19

    Technology is often a source of fears for some people, especially those who think their jobs may be threatened by technological progress. Throughout centuries, there are many examples of such fears, sometimes leading to revolts, for instance the Luddites movement…

    

33. WeMaintain : this startup disrupts the market of elevator maintenance

    05/12/18

    BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is…

    

34. Market research at SIAL Paris 2018. Trend #5: Sensational Food

    16/11/18

    Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today "sensational" products, those that provide intense pleasure. In today's article, we illustrate this area…

    

35. Market research at SIAL Paris 2018. Trend #4: Clean Food

    14/11/18

    The trend in the food market that we have called "clean food" includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that…

    

36. Market research at SIAL Paris 2018. Trend #3: Veggie alternatives

    12/11/18

    Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population…