Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
What is the concept of saturation in qualitative research?
By Pierre-Nicolas Schwab •
"Saturation" is a term that often comes up when we are interested in qualitative methodology and, in particular qualitative interviews. The concept of saturation is related to the number of interviews to be conducted in qualitative research. This article defines the concept…
The phenomenon of “continuation cars” [Marketing analysis]
By Pierre-Nicolas Schwab •
In a minimal series, Jaguar has just announced the rebirth of one of its flagship models: The Jaguar C-Type. This ultra-exclusive production of an old model is nothing new in the automotive sector. We look at the phenomenon of "continuation cars" in…
Experiential marketing: definition, interest, and advice
By Pierre-Nicolas Schwab •
We have already detailed how the customer experience is a crucial aspect that impacts customer loyalty and your brand or your company's notoriety. Experiential marketing is another way to create a unique experience to attract your prospects. Sommary Definition The benefits of experiential marketing Some…
TikTok explained to parents: Strengths, dangers, and solutions [podcast]
By Pierre-Nicolas Schwab •
TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children's creativity but also presents several dangers. To answer parents' questions and provide concrete solutions, we have…
No, Covid has not had a positive impact on the creation of new businesses [research]
By Pierre-Nicolas Schwab •
What has been the impact of the Covid crisis on the creation of businesses in Europe? Some have seen in the Covid situation a catalyst of the will to undertake. In other words, Covid would have pushed project leaders to launch their…
Guerrilla marketing: definition, types and examples
By Pierre-Nicolas Schwab •
Many companies, both large and small, use the guerrilla marketing strategy: inexpensive and above all based on their teams' creativity. Sommary What is Guerrilla Marketing? Different types of Guerrilla Marketing Some examples credits: Shutterstock Definition Guerrilla marketing is an advertising…
Formalizi has digitized the legal formalities for setting up a business
By Pierre-Nicolas Schwab •
For this new episode of our podcast, I had the pleasure of welcoming Pascal Asselin, CEO of Formalizi. His company, launched in 2019, allows entrepreneurs to settle their legal formalities entirely online. [newsletter-call tag="podcast"] Summary Chapter 1: From where did…
ETL: use of ternary operators for data extraction in Excel
By Pierre-Nicolas Schwab •
How to use an ETL solution to extract information from an Excel file and reconcile it? After explaining a method to automate the extraction from many Excel files, in today's post, I will go into more depth and explain how…
[Podcast] The end of third-party cookies is fast approaching
By Pierre-Nicolas Schwab •
In this podcast, we interview Alban Peltier, CEO of AntVoice, about cookies, their evolution, and primarily suppressing third-party cookies by 2022. What will be the consequences for digital advertising, and what solutions are proposed so far? [newsletter-call tag="podcast"] Summary The…
Operational Marketing: definition, tools, performance measurement
By Pierre-Nicolas Schwab •
Operational marketing is a crucial area impacting the performance of companies. It is the marketing actions taken to achieve the objectives defined by the marketing strategy. Ahmed et al. (2014) emphasizes in their research that the internal resources related to marketing and…
Customer satisfaction and paid customer service: a contradiction?
By Pierre-Nicolas Schwab •
There was a time when customer service was the cornerstone of customer satisfaction. But the Covid crisis happened, and some companies, which were used to being different thanks to a free service, had to rethink their strategy. This is the case of BNP…
How to automate the extraction of data from Excel files
By Pierre-Nicolas Schwab •
This is the problem that I have been facing recently. A client asked me to process data from hundreds of Excel files. Frankly, I didn't want to spend hours extracting this data manually. So, I automated the process with Anatella and…
StopAmazon: a movement that lacks meaning
By Pierre-Nicolas Schwab •
A movement is developing, StopAmazon, in the wake of the Covid-19 crisis, to denounce Amazon's takeover of the e-commerce. This movement takes different forms, such as calls for boycotts or demonstrations against the establishment of new distribution centers. The #StopAmazon…
50 astonishing statistics about France and the French [Study]
By Pierre-Nicolas Schwab •
64% of French people are homeowners 8 hours 33 minutes: the average time spent sleeping in France 2100: the number of ATMs eliminated in France in 2019 -78%: the drop in rail passenger traffic in France in 2020 61% of…
Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]
By Pierre-Nicolas Schwab •
This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and…
SEO: 50,000 pages analyzed and 2m of queries easily accessible
By Pierre-Nicolas Schwab •
SEO research. We analyzed 50000 web pages, covering 185 keywords related to data science in 16 countries. The raw data came from Ahrefs. We used Anatella to prepare and clean the data and Tableau to visualize it. This research's main…
Customer Loyalty: how Nespresso takes advantage of this with a single click
By Pierre-Nicolas Schwab •
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional…
The Trump Brand: dropped from all directions, but will it continue to sink?
By Pierre-Nicolas Schwab •
The Trump brand is built on a real estate empire’s foundation and has subsequently diversified into other sectors. It was a strong brand, a case study in branding research. But after the events of January 6th, a wind of mistrust blows that destabilizes…
Data preparation: definition, examples, advice [guide 2023]
By Pierre-Nicolas Schwab •
To talk about data preparation, what better way to start than from observation. In the world of data, there is a rule that everyone knows: 80% of a data scientist's time is spent preparing his data, and only 20% working on…
Walking while working: my experience with a treadmill desk
By Pierre-Nicolas Schwab •
How to stay in shape and walk while working? With a treadmill desk, of course! In this article, I explain how I managed to set up a treadmill desk in a tiny space with a minimum budget and maximum positive effect on…
Qualitative interviews: use of real-life scenarios (or “vignettes”)
By Pierre-Nicolas Schwab •
Different methods can govern a qualitative interview (one of the leading techniques in qualitative research). One of them is the scenario method, also called "vignettes". In this article, we discuss the use of real-life scenarios to simplify the respondents' speaking…
The 5 levels of data visualization: examples and advice [guide 2021]
By Pierre-Nicolas Schwab •
After having written my guide to data visualization, I wanted to develop the 5 levels of data visualisation in a separate article that I briefly sketched in it. If you want to know where you stand in your BI (Business…
This YouTuber has 50 million subscribers, and that’s not good news
By Pierre-Nicolas Schwab •
For the end of the year 2020, MrBeast, YouTuber with 50 million subscribers, has put online a video that is symptomatic of the evils of our society. This video was truly disgusting to me because, in addition to being useless,…
Customer experience: definition, measurement, analysis [Guide 2025]
By Pierre-Nicolas Schwab •
The customer experience has become an almost magical expression that is synonymous with marketing success and brand differentiation. But what is the reality behind the customer experience? While most non-specialists confuse customer experience with customer satisfaction, this guide takes stock of a concept evolving steadily since…
![Illustration of our post "The phenomenon of “continuation cars” [Marketing analysis]"](/blog/app/uploads/aston-martin-db5-goldfinger-continuation-car.jpg)
![Illustration of our post "TikTok explained to parents: Strengths, dangers, and solutions [podcast]"](/blog/app/uploads/tiktok-TN.jpg)
![Illustration of our post "No, Covid has not had a positive impact on the creation of new businesses [research]"](/blog/app/uploads/startup-creation.jpg)
![Illustration of our post "[Podcast] The end of third-party cookies is fast approaching"](/blog/app/uploads/data-interest.jpg)
![Illustration of our post "50 astonishing statistics about France and the French [Study]"](/blog/app/uploads/etude-marche-france.jpg)
![Illustration of our post "Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]"](/blog/app/uploads/digitalisation_numerisation_bank_banques.jpg)
![Illustration of our post "Data preparation: definition, examples, advice [guide 2023]"](/blog/app/uploads/desk-research-data-graphs-figures.jpg)
![Illustration of our post "The 5 levels of data visualization: examples and advice [guide 2021]"](/blog/app/uploads/The-Air-We-Breathe-IronViz-Final-1024x632.jpg)
![Illustration of our post "Customer experience: definition, measurement, analysis [Guide 2025]"](/blog/app/uploads/marketing-study-customer-experience-scale-TN.jpg)