Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How to effectively evaluate the user experience?
By Pierre-Nicolas Schwab •
The user experience is a crucial element of digital businesses. There are several methods to measure this user experience at different levels. First of all, it is essential to understand that the better the user experience is, the more satisfied…
Reinventing the museum experience with eye-tracking
By Pierre-Nicolas Schwab •
The customer experience in museums is mostly the same for everyone. It is linear. Our major cultural institutions do not propose differentiated customer experiences. The emerging use of Big Data in the museum space makes it possible to apprehend all the…
Market research in Spain: the 10 best data sources
By Pierre-Nicolas Schwab •
Today, we detail our top 10 data sources to help you with your market research in Spain. In this article, we list the leading providers of national statistical data on the national market, economy and the specificities of the Spanish…
[Podcast] Optimising sales prices with Pricing HUB
By Pierre-Nicolas Schwab •
Discover this entrepreneurial adventure in this new podcast. [newsletter-call tag="podcast"] Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3: Validation of the business idea Chapter 4: Getting started Chapter 5:…
Remote focus groups: different methods to learn about
By Pierre-Nicolas Schwab •
For many years, researchers have been studying the use of modern means of communication (chat, telephone, video-conferencing, and so on) and for their influence on qualitative research and focus groups. The covid-19 health crisis is pushing us to rethink our…
How to increase the number of retweets [research]
By Pierre-Nicolas Schwab •
Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you…
Market research in Italy: the 10 best data sources
By Pierre-Nicolas Schwab •
This article provides you with our TOP 10 data sources to consult if you wish to carry out your market research in Italy. We have already listed several sources for your research in Europe. We will continue to provide you…
Comparison of pensions across the European Union by country
By Pierre-Nicolas Schwab •
Pension systems are different in each country: retirement age, minimum years of contributions, amount of pension (or rather: percentage of salary). The rules are different depending on the number of years (or trimesters) accumulated and on whether you have contributed…
Quantitative research: create and test an online questionnaire
By Pierre-Nicolas Schwab •
We have already dealt with the question of quantitative questionnaires, their importance, the risks, and the pitfalls to be avoided. Today, we will help you to create your questionnaire, formulate your questions and improve it overall. Summary Define and understand…
Porter’s five forces matrix: analysis of the Mitsubishi SpaceJet
By Pierre-Nicolas Schwab •
The Mitsubishi SpaceJet is a textbook case for those who want to apply Porter's 5 forces matrix, a tool for conducting competition research. The SpaceJet is a Japanese aircraft whose development has just been stopped in October 2020. It will allow us to…
Market research in the UK: the 10 best data sources
By Pierre-Nicolas Schwab •
We continue our European tour of the best data sources. We stop today across the Channel to provide you with our Top 10 essential resources for your market research in the UK. A checklist is also provided at the end…
Qualitative research: 3 types of interview
By Pierre-Nicolas Schwab •
There are many methods for collecting consumer opinions. In comprehensive market research, it is customary to combine different techniques and methodologies to gain as much feedback as possible and generate a base of concrete results that will help you achieve…
Market research: shared electric scooters
By Pierre-Nicolas Schwab •
Shared electric scooters can be found in many cities and have gradually taken their place in the market for shared means of transport. While shared bicycles are a well-known mobility option and are present in many metropolises, shared electric scooters…
Managing complaints in B2B: On what does customer satisfaction depend?
By Pierre-Nicolas Schwab •
Following my article on the factors that influence loyalty after processing a claim, I received a question from a reader regarding B2B claims management. The reader asked me if there were any research studies on the subject and what their conclusions were. In…
Market research in Germany: the 10 best data sources
By Pierre-Nicolas Schwab •
This week, let's take a look together at the data sources you should consult if you want to carry out your market research in Germany. You will find the list of articles in this series at the bottom of the…
Quantitative research: rating scales
By Pierre-Nicolas Schwab •
Rating scales are essential tools when you want to produce and distribute a quantitative questionnaire. If you are interested in quantitative research methods or want to create a questionnaire for your market research, many answers to your questions can be…
Market research: Bulk buying and zero waste market
By Pierre-Nicolas Schwab •
Many social movements point to our environmental footprint. To take the example of the city of Brussels: climate protests were organised once a week for several months in early 2019. Consumer behaviour is following this trend as more and more…
Nudge: 3 tips from Nespresso to sell its most expensive machine
By Pierre-Nicolas Schwab •
Nudge marketing techniques can be used to promote good behaviour. But they can also be used to direct your buying behaviour in favour of the seller. This is what Nespresso is doing as part of the promotion of its subscription offer…
Market research in Luxemburg: the 10 best data sources
By Pierre-Nicolas Schwab •
For several weeks now, we have been providing you with the data sources that you should consult when you want to open a new business or set up in a new geographical area. Today, we detail our top 10 data…
[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI
By Pierre-Nicolas Schwab •
With 8 years of experience in the Supply Chain, Jean-Baptiste Clouard launches Flowlity in 2018 intending to revolutionise logistics with his software. Flowlity's goal is to help companies to better plan and forecast their needs thanks to AI. Discover this entrepreneurial adventure in this…
[Podcast] The essence of Data Art and Data Visualisation
By Pierre-Nicolas Schwab •
Nicholas Rougeux defines himself as a "data artist", and his talent for visualising data is obvious. So obvious that he markets his work in the form of posters and I even got one for my birthday :-) Run to his blog (www.c82.net)…
8 factors influencing customer loyalty after a complaint
By Pierre-Nicolas Schwab •
Good customer complaint management has proven its effectiveness in increasing customer loyalty for decades. Recent market research, published in September 2020 provides insight into how this efficiency varies according to your business sector. This is the first research to understand the economic, sectorial and…
Market research in Switzerland: the 10 best data sources
By Pierre-Nicolas Schwab •
In the following article, we provide you with our TOP 10 data sources to consult if you wish to carry out your market research in Switzerland. This directory, based on our 15 years of experience in conducting market research in…
[Podcast] Analysis of the connected car insurance market
By Pierre-Nicolas Schwab •
Insurance based on the use you make of your vehicle has been on the market for a long time. Some insurers have even made it their trademark. A new generation of connected insurance is now competing with them. They use a black…
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