Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Customer Loyalty: how Nespresso takes advantage of this with a single click
By Pierre-Nicolas Schwab •
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional…
The Trump Brand: dropped from all directions, but will it continue to sink?
By Pierre-Nicolas Schwab •
The Trump brand is built on a real estate empire’s foundation and has subsequently diversified into other sectors. It was a strong brand, a case study in branding research. But after the events of January 6th, a wind of mistrust blows that destabilizes…
Data preparation: definition, examples, advice [guide 2023]
By Pierre-Nicolas Schwab •
To talk about data preparation, what better way to start than from observation. In the world of data, there is a rule that everyone knows: 80% of a data scientist's time is spent preparing his data, and only 20% working on…
Walking while working: my experience with a treadmill desk
By Pierre-Nicolas Schwab •
How to stay in shape and walk while working? With a treadmill desk, of course! In this article, I explain how I managed to set up a treadmill desk in a tiny space with a minimum budget and maximum positive effect on…
Qualitative interviews: use of real-life scenarios (or “vignettes”)
By Pierre-Nicolas Schwab •
Different methods can govern a qualitative interview (one of the leading techniques in qualitative research). One of them is the scenario method, also called "vignettes". In this article, we discuss the use of real-life scenarios to simplify the respondents' speaking…
The 5 levels of data visualization: examples and advice [guide 2021]
By Pierre-Nicolas Schwab •
After having written my guide to data visualization, I wanted to develop the 5 levels of data visualisation in a separate article that I briefly sketched in it. If you want to know where you stand in your BI (Business…
This YouTuber has 50 million subscribers, and that’s not good news
By Pierre-Nicolas Schwab •
For the end of the year 2020, MrBeast, YouTuber with 50 million subscribers, has put online a video that is symptomatic of the evils of our society. This video was truly disgusting to me because, in addition to being useless,…
Customer experience: definition, measurement, analysis [Guide 2025]
By Pierre-Nicolas Schwab •
The customer experience has become an almost magical expression that is synonymous with marketing success and brand differentiation. But what is the reality behind the customer experience? While most non-specialists confuse customer experience with customer satisfaction, this guide takes stock of a concept evolving steadily since…
Brexit: which impact on the roaming charges? [Study]
By Pierre-Nicolas Schwab •
What will be the impact of Brexit on roaming charges? This is the question that all travellers used to travelling to the UK ask themselves. We can already predict with certainty that regulars crossing the Channel will be short-changed. Here's why.…
Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German brand have made the buzz at the end of this year 2020 in France. On Sunday 27th December 2020, a wind of madness blew through the Lidl shops…
France’s best craftsman does everything to ensure customer satisfaction [video]
By Pierre-Nicolas Schwab •
In this 19th (and last) episode of "The Business World with Pierre-Raffaele", our star presenter goes to meet Philippe Rhéau, Best Craftsman of France (MOF). Philippe Rhéau is a craftsman with a passion for products, respect for taste but also…
Up until My Last Breath: Intermarché’s advertisement that annoys me
By Pierre-Nicolas Schwab •
Last week, a friend of mine (the excellent Hugues Rey, CEO of Havas) posted on his blog an ad for Intermarché entitled "Intermarché, Up until My Last Breath". This ad annoyed me and made me question the authenticity of the…
Data visualization: definition, examples, tools, advice [guide 2021]
By Pierre-Nicolas Schwab •
Data Visualization, or DataViz, is the discipline that focuses on the graphical representation of raw data. The purpose of data visualization is to create value. The last few years have seen the emergence of new tools and practices around data visualization…
Market research in the EU: The 10 best data sources
By Pierre-Nicolas Schwab •
To conclude our series on the best data sources in different European countries, this article is devoted to sources specific to the European Union. Find the list of data sources by country at the end of the article. A checklist…
Mendi, a technological innovation to strengthen your brain
By Pierre-Nicolas Schwab •
Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in…
The 5G is on the market and research for 6G is underway
By Pierre-Nicolas Schwab •
While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices…
[Podcast] Typewise would like to simplify typing on smartphones
By Pierre-Nicolas Schwab •
Typewise is a tech start-up launched by David Eberle and his partner Janis Berneker with the idea of helping smartphone users by simplifying typing. This entrepreneurial adventure is proving to be particularly rich in twists and turns. Discover this entrepreneurial…
Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
By Pierre-Nicolas Schwab •
In this episode of "The Business World with Pierre-Raffaele", our star presenter (10 years old at the time of the shooting) receives a very talented French chocolate specialist: Jérôme Grimonpon. Jérôme Grimonpon has been elected chocolatier of the year by the Gault&Millau…
How to transform a 9m² office into a multifunctional space
By Pierre-Nicolas Schwab •
How can you transform your office into a multifunctional space? Due to the lock-down, more and more of you are spending more and more time cooped up in your office. And because you can't move the walls, you have to be…
Market research in the Netherlands: the 10 best data sources
By Pierre-Nicolas Schwab •
This week we list our TOP 10 data sources to help you with your market research in the Netherlands. We have already named several sources to help you conduct your research in Europe (a full list of countries whose data…
[Podcast] Teaching children to use digital technology
By Pierre-Nicolas Schwab •
Nathalie Kuborn (We Are Coders), Gaëlle Girardeau (Cood) and Christophe Coquis (Geek Junior) talk to us about learning about computers, digital technology and the introduction to digital culture for children: the market, courses and advice. The market for teaching digital…
Covid-19: Impact on the cultural sector [research]
By Pierre-Nicolas Schwab •
The second wave of the Covid is suffocating the cultural sector even more. Theatres, opera houses, museums, concert halls are all places that had to close their doors even though they were not a source of contamination. Since the beginning…
Market research in Portugal: the 10 best data sources
By Pierre-Nicolas Schwab •
Continuing our series on the best data sources, we now detail which sources to use for your market research in Portugal. A checklist is also provided at the end of this article. Contact us for our B2B studies Summary Official…
[Podcast] SpaceSense, satellite image processing start-up using AI
By Pierre-Nicolas Schwab •
SpaceSense is a recent French start-up offering a solution for processing satellite imagery using artificial intelligence. We learn more in this podcast with Sami Yacoubi, co-founder of SpaceSense. Discover this entrepreneurial adventure in this new podcast.Haut du formulaire [newsletter-call tag="podcast"]…
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![Illustration of our post "The 5 levels of data visualization: examples and advice [guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/The-Air-We-Breathe-IronViz-Final-1024x632.jpg)
![Illustration of our post "Customer experience: definition, measurement, analysis [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-study-customer-experience-scale-TN.jpg)
![Illustration of our post "Brexit: which impact on the roaming charges? [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/drapeau-uk.jpg)
![Illustration of our post "France’s best craftsman does everything to ensure customer satisfaction [video]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/philipe-rheau-meilleur-ouvrier-france_TN.jpg)
![Illustration of our post "Data visualization: definition, examples, tools, advice [guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/data-viz.jpg)
![Illustration of our post "[Podcast] Typewise would like to simplify typing on smartphones"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sms-text.jpg)
![Illustration of our post "[Podcast] Teaching children to use digital technology"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/child-computer-coding.jpg)
![Illustration of our post "[Podcast] SpaceSense, satellite image processing start-up using AI"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/spacesense.jpg)