Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
[Podcast] The end of third-party cookies is fast approaching
By Pierre-Nicolas Schwab •
In this podcast, we interview Alban Peltier, CEO of AntVoice, about cookies, their evolution, and primarily suppressing third-party cookies by 2022. What will be the consequences for digital advertising, and what solutions are proposed so far? [newsletter-call tag="podcast"] Summary The…
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Operational Marketing: definition, tools, performance measurement
By Pierre-Nicolas Schwab •
Operational marketing is a crucial area impacting the performance of companies. It is the marketing actions taken to achieve the objectives defined by the marketing strategy. Ahmed et al. (2014) emphasizes in their research that the internal resources related to marketing and…
Customer satisfaction and paid customer service: a contradiction?
By Pierre-Nicolas Schwab •
There was a time when customer service was the cornerstone of customer satisfaction. But the Covid crisis happened, and some companies, which were used to being different thanks to a free service, had to rethink their strategy. This is the case of BNP…
How to automate the extraction of data from Excel files
By Pierre-Nicolas Schwab •
This is the problem that I have been facing recently. A client asked me to process data from hundreds of Excel files. Frankly, I didn't want to spend hours extracting this data manually. So, I automated the process with Anatella and…
StopAmazon: a movement that lacks meaning
By Pierre-Nicolas Schwab •
A movement is developing, StopAmazon, in the wake of the Covid-19 crisis, to denounce Amazon's takeover of the e-commerce. This movement takes different forms, such as calls for boycotts or demonstrations against the establishment of new distribution centers. The #StopAmazon…
50 astonishing statistics about France and the French [Study]
By Pierre-Nicolas Schwab •
64% of French people are homeowners 8 hours 33 minutes: the average time spent sleeping in France 2100: the number of ATMs eliminated in France in 2019 -78%: the drop in rail passenger traffic in France in 2020 61% of…
Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]
By Pierre-Nicolas Schwab •
This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and…
SEO: 50,000 pages analyzed and 2m of queries easily accessible
By Pierre-Nicolas Schwab •
SEO research. We analyzed 50000 web pages, covering 185 keywords related to data science in 16 countries. The raw data came from Ahrefs. We used Anatella to prepare and clean the data and Tableau to visualize it. This research's main…
Customer Loyalty: how Nespresso takes advantage of this with a single click
By Pierre-Nicolas Schwab •
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional…
The Trump Brand: dropped from all directions, but will it continue to sink?
By Pierre-Nicolas Schwab •
The Trump brand is built on a real estate empire’s foundation and has subsequently diversified into other sectors. It was a strong brand, a case study in branding research. But after the events of January 6th, a wind of mistrust blows that destabilizes…
Data preparation: definition, examples, advice [guide 2023]
By Pierre-Nicolas Schwab •
To talk about data preparation, what better way to start than from observation. In the world of data, there is a rule that everyone knows: 80% of a data scientist's time is spent preparing his data, and only 20% working on…
Walking while working: my experience with a treadmill desk
By Pierre-Nicolas Schwab •
How to stay in shape and walk while working? With a treadmill desk, of course! In this article, I explain how I managed to set up a treadmill desk in a tiny space with a minimum budget and maximum positive effect on…
Qualitative interviews: use of real-life scenarios (or “vignettes”)
By Pierre-Nicolas Schwab •
Different methods can govern a qualitative interview (one of the leading techniques in qualitative research). One of them is the scenario method, also called "vignettes". In this article, we discuss the use of real-life scenarios to simplify the respondents' speaking…
The 5 levels of data visualization: examples and advice [guide 2021]
By Pierre-Nicolas Schwab •
After having written my guide to data visualization, I wanted to develop the 5 levels of data visualisation in a separate article that I briefly sketched in it. If you want to know where you stand in your BI (Business…
This YouTuber has 50 million subscribers, and that’s not good news
By Pierre-Nicolas Schwab •
For the end of the year 2020, MrBeast, YouTuber with 50 million subscribers, has put online a video that is symptomatic of the evils of our society. This video was truly disgusting to me because, in addition to being useless,…
Customer experience: definition, measurement, analysis [Guide 2025]
By Pierre-Nicolas Schwab •
The customer experience has become an almost magical expression that is synonymous with marketing success and brand differentiation. But what is the reality behind the customer experience? While most non-specialists confuse customer experience with customer satisfaction, this guide takes stock of a concept evolving steadily since…
Brexit: which impact on the roaming charges? [Study]
By Pierre-Nicolas Schwab •
What will be the impact of Brexit on roaming charges? This is the question that all travellers used to travelling to the UK ask themselves. We can already predict with certainty that regulars crossing the Channel will be short-changed. Here's why.…
Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German brand have made the buzz at the end of this year 2020 in France. On Sunday 27th December 2020, a wind of madness blew through the Lidl shops…
France’s best craftsman does everything to ensure customer satisfaction [video]
By Pierre-Nicolas Schwab •
In this 19th (and last) episode of "The Business World with Pierre-Raffaele", our star presenter goes to meet Philippe Rhéau, Best Craftsman of France (MOF). Philippe Rhéau is a craftsman with a passion for products, respect for taste but also…
Up until My Last Breath: Intermarché’s advertisement that annoys me
By Pierre-Nicolas Schwab •
Last week, a friend of mine (the excellent Hugues Rey, CEO of Havas) posted on his blog an ad for Intermarché entitled "Intermarché, Up until My Last Breath". This ad annoyed me and made me question the authenticity of the…
Data visualization: definition, examples, tools, advice [guide 2021]
By Pierre-Nicolas Schwab •
Data Visualization, or DataViz, is the discipline that focuses on the graphical representation of raw data. The purpose of data visualization is to create value. The last few years have seen the emergence of new tools and practices around data visualization…
Market research in the EU: The 10 best data sources
By Pierre-Nicolas Schwab •
To conclude our series on the best data sources in different European countries, this article is devoted to sources specific to the European Union. Find the list of data sources by country at the end of the article. A checklist…
Mendi, a technological innovation to strengthen your brain
By Pierre-Nicolas Schwab •
Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in…
The 5G is on the market and research for 6G is underway
By Pierre-Nicolas Schwab •
While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices…
![Illustration of our post "[Podcast] The end of third-party cookies is fast approaching"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/data-interest.jpg)
![Illustration of our post "50 astonishing statistics about France and the French [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/etude-marche-france.jpg)
![Illustration of our post "Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/digitalisation_numerisation_bank_banques.jpg)
![Illustration of our post "Data preparation: definition, examples, advice [guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/desk-research-data-graphs-figures.jpg)
![Illustration of our post "The 5 levels of data visualization: examples and advice [guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/The-Air-We-Breathe-IronViz-Final-1024x632.jpg)
![Illustration of our post "Customer experience: definition, measurement, analysis [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-study-customer-experience-scale-TN.jpg)
![Illustration of our post "Brexit: which impact on the roaming charges? [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/drapeau-uk.jpg)
![Illustration of our post "France’s best craftsman does everything to ensure customer satisfaction [video]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/philipe-rheau-meilleur-ouvrier-france_TN.jpg)
![Illustration of our post "Data visualization: definition, examples, tools, advice [guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/data-viz.jpg)
