Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Cloud Act and GDPR: can we host our data in the Cloud?
By Pierre-Nicolas Schwab •
Does your use of cloud services lead you to violate the GDPR? Can you store your data on AWS, Azure, ... and still comply with the GDPR? The American Cloud Act sows doubt and creates a legal uncertainty which we discussed with…
Marketing Mix: Duracell Optimum breaks battery market codes
By Pierre-Nicolas Schwab •
In a sector as "banal" as that of batteries, it is difficult to stand out. However, Duracell has just pulled off a real "marketing coup" with the launch of "Duracell Optimum." This is an opportunity for us to analyze the marketing mix. [gallery…
The Organic Market: 2021, the year when everything went haywire.
By Pierre-Nicolas Schwab •
Has the organic market entered a period of crisis? Can organic farming reach 25% of cultivated areas as the European Commission would like? These are some of the questions that the latest statistics on the organic market in France shed light on. They…
Alert on the misappropriation of intellectual property
By Pierre-Nicolas Schwab •
Intellectual property misappropriation is a problem that originated in China and is rapidly developing in Europe. This misappropriation consists of a Chinese brand trying to acquire intellectual property rights on counterfeit products. Maître. Jérôme Tassi, whom we had already interviewed in the PicRights case,…
Fundraising in Europe: only 8.1% women!
By Pierre-Nicolas Schwab •
In our latest research on the fundraising of European companies in 2020-2021, we highlighted the total under-representation of women. They represent barely 8% of the founders of these companies. Today's research goes deeper into the subject to understand which countries women are best…
How TaData allows Internet users to monetize their data
By Pierre-Nicolas Schwab •
TaData is the first platform for monetizing personal data. It proposes to 15-35-year-olds (for now) to earn money with their personal data. In this podcast, we welcome Laurent Pomies, one of the 2 co-founders of TaData, to tell us about his…
Amazon’s innovations have a price: human and environmental
By Pierre-Nicolas Schwab •
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon's ability to launch technical revolutions like Amazon Go and the "Just Walk Out" technology. The last…
PayPal and Pinterest: a marriage of love or reason?
By Pierre-Nicolas Schwab •
The race to differentiate has begun in the banking industry. PayPal is following the path set by the 3 banks we predicted wanted to create a "super app": Revolut, Tinkoff, and Yono SBI. Now it's PayPal that could buy Pinterest for $45 billion (although the company…
A visit to the most prominent Amazon Fresh in Washington
By Pierre-Nicolas Schwab •
Welcome to the ultra-technological world of Amazon Fresh. Today we're visiting the 2nd most prominent Amazon Fresh in the United States of America (700 square meters) in Washington. It's equipped with "Just Walk Out" technology and allows you to shop without going through…
online focus group: 5 pitfalls to avoid
By Pierre-Nicolas Schwab •
Conducting focus groups remotely has never been easier than since the Covid crisis. Everyone is now used to the use of video conferencing software. However, there are many pitfalls. Since the Covid pandemic, we have realized online focus groups with no less…
Fundraising: UK and retail in the lead [Research 2021]
By Pierre-Nicolas Schwab •
IntoTheMinds has analyzed 841 fundraisings announced by European start-ups between September 2020 and July 2021. Our results show that the retail sector has concentrated the most investments, that British start-ups dominate the ranking, and that fundraising has increased sixfold in…
The Google store in Chelsea (New-York): experiential and different from Apple
By Pierre-Nicolas Schwab •
Google has its flagship store, and it opened in the Chelsea neighborhood in New York on June 17, 2021. This foray into retail is a first for Google, which had so far only made timid advances, notably through a popup store in SoHo…
Listminut becomes Ring Twice: the background of the rebranding
By Pierre-Nicolas Schwab •
Listminut, the platform for exchanging services between individuals, has changed its name. It has become Ring Twice after a meticulously prepared rebranding operation. In a podcast recorded on the eve of this change, Jonathan Schockaert, the founder of Listminut / Ring Twice, tells…
With age, entrepreneurs are less confident but more thoughtful
By Pierre-Nicolas Schwab •
What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company's launch and the entrepreneur's confidence. The results confirm some insights but are also surprising…
Lego store New-York: personalization and phygital on the agenda
By Pierre-Nicolas Schwab •
The Lego Store on 5th Avenue in New York was the retail sensation of summer 2021. It opened on June 24, 2021, at the foot of the Rockefeller Center. It is not the first Lego store (see, for example, our article on the…
Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
Media are addicted to notifications … and so are we [Research].
By Pierre-Nicolas Schwab •
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of…
Marketing Mix: example of analysis according to the 7Ps [automobile]
By Pierre-Nicolas Schwab •
After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac's marketing mix Introduction P1 : Product…
Marketing Mix: example of analysis according to the 7Ps [watchmaking]
By Pierre-Nicolas Schwab •
After publishing our reference article on the marketing mix, we propose a detailed example of analysis following the 7P model. We have chosen to focus on the case of the luxury watch brand Richard Mille, a relatively new brand whose watches reach…
Social Marketing: Definition, Implementation, Examples [Guide 2021]
By Pierre-Nicolas Schwab •
Social marketing is the branch of marketing that aims to promote social causes or general interest. Social marketing will notably play on the social values of targets to convince them. Philip Kotler summarized the challenge in the title of his book published in 2008: "social…
Marketing Mix: example of analysis according to the 7Ps [fruit juice]
By Pierre-Nicolas Schwab •
After publishing our reference article on the marketing mix, we propose a detailed analysis following the 7Ps model. We propose to analyze the marketing mix of the latest product from the Alain Milliat brand: an iced tea marketed under the "am alain milliat"…
These 3 online banks are evolving their business model [Analysis].
By Pierre-Nicolas Schwab •
Despite the record profits recorded by banks in 2021, their margins remain under pressure and their business model under attack from all sides by FinTech’s. Slow to change and evolve, they are being overtaken by online banks, some of which have…
3 techniques to make your online surveys more reliable
By Pierre-Nicolas Schwab •
An online survey is often an essential part of any market research. However, doing a survey well is not easy. Many mistakes can be made that can affect the validity of your results. In this article, we present 3 techniques to ensure…
Positioning in marketing: definition, challenges, examples [guide 2025]
By Pierre-Nicolas Schwab •
Positioning in marketing is the set of elements that will allow your company to distinguish itself on the market, to be perceived uniquely by your customers. By analyzing your market and adopting a specific marketing positioning, you can differentiate yourself from…
![Illustration of our post "Fundraising: UK and retail in the lead [Research 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/fundraising-money.jpg)
![Illustration of our post "Social marketing: the example of food waste [Case study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/food-waste-gaspillage-alimentaire.jpg)
![Illustration of our post "Media are addicted to notifications … and so are we [Research]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/notifications-smartphone.jpg)
![Illustration of our post "Marketing Mix: example of analysis according to the 7Ps [automobile]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-mix-rimac-nevera-2.jpg)
![Illustration of our post "Marketing Mix: example of analysis according to the 7Ps [watchmaking]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/richard-mille.jpg)
![Illustration of our post "Social Marketing: Definition, Implementation, Examples [Guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-social.jpg)
![Illustration of our post "Marketing Mix: example of analysis according to the 7Ps [fruit juice]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/mix-marketing-infusion-glacee-alain-milliat.jpg)
![Illustration of our post "These 3 online banks are evolving their business model [Analysis]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/revolut-stays-1024x575.jpg)
![Illustration of our post "Positioning in marketing: definition, challenges, examples [guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-positioning.jpg)