Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
online focus group: 5 pitfalls to avoid
By Pierre-Nicolas Schwab •
Conducting focus groups remotely has never been easier than since the Covid crisis. Everyone is now used to the use of video conferencing software. However, there are many pitfalls. Since the Covid pandemic, we have realized online focus groups with no less…
Fundraising: UK and retail in the lead [Research 2021]
By Pierre-Nicolas Schwab •
IntoTheMinds has analyzed 841 fundraisings announced by European start-ups between September 2020 and July 2021. Our results show that the retail sector has concentrated the most investments, that British start-ups dominate the ranking, and that fundraising has increased sixfold in…
The Google store in Chelsea (New-York): experiential and different from Apple
By Pierre-Nicolas Schwab •
Google has its flagship store, and it opened in the Chelsea neighborhood in New York on June 17, 2021. This foray into retail is a first for Google, which had so far only made timid advances, notably through a popup store in SoHo…
Listminut becomes Ring Twice: the background of the rebranding
By Pierre-Nicolas Schwab •
Listminut, the platform for exchanging services between individuals, has changed its name. It has become Ring Twice after a meticulously prepared rebranding operation. In a podcast recorded on the eve of this change, Jonathan Schockaert, the founder of Listminut / Ring Twice, tells…
With age, entrepreneurs are less confident but more thoughtful
By Pierre-Nicolas Schwab •
What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company's launch and the entrepreneur's confidence. The results confirm some insights but are also surprising…
Lego store New-York: personalization and phygital on the agenda
By Pierre-Nicolas Schwab •
The Lego Store on 5th Avenue in New York was the retail sensation of summer 2021. It opened on June 24, 2021, at the foot of the Rockefeller Center. It is not the first Lego store (see, for example, our article on the…
Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food…
Media are addicted to notifications … and so are we [Research].
By Pierre-Nicolas Schwab •
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of…
Marketing Mix: example of analysis according to the 7Ps [automobile]
By Pierre-Nicolas Schwab •
After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac's marketing mix Introduction P1 : Product…
Marketing Mix: example of analysis according to the 7Ps [watchmaking]
By Pierre-Nicolas Schwab •
After publishing our reference article on the marketing mix, we propose a detailed example of analysis following the 7P model. We have chosen to focus on the case of the luxury watch brand Richard Mille, a relatively new brand whose watches reach…
Social Marketing: Definition, Implementation, Examples [Guide 2021]
By Pierre-Nicolas Schwab •
Social marketing is the branch of marketing that aims to promote social causes or general interest. Social marketing will notably play on the social values of targets to convince them. Philip Kotler summarized the challenge in the title of his book published in 2008: "social…
Marketing Mix: example of analysis according to the 7Ps [fruit juice]
By Pierre-Nicolas Schwab •
After publishing our reference article on the marketing mix, we propose a detailed analysis following the 7Ps model. We propose to analyze the marketing mix of the latest product from the Alain Milliat brand: an iced tea marketed under the "am alain milliat"…
Marketing Mix: definitions, analysis examples [Complete Guide 2023].
By Pierre-Nicolas Schwab •
The marketing mix aims at making your marketing positioning concrete. Often associated with the term "4Ps", the objective of the marketing mix is to make your positioning tangible each time your brand is in contact with the consumer (the so-called "touchpoints"). This article…
These 3 online banks are evolving their business model [Analysis].
By Pierre-Nicolas Schwab •
Despite the record profits recorded by banks in 2021, their margins remain under pressure and their business model under attack from all sides by FinTech’s. Slow to change and evolve, they are being overtaken by online banks, some of which have…
3 techniques to make your online surveys more reliable
By Pierre-Nicolas Schwab •
An online survey is often an essential part of any market research. However, doing a survey well is not easy. Many mistakes can be made that can affect the validity of your results. In this article, we present 3 techniques to ensure…
Positioning in marketing: definition, challenges, examples [guide 2025]
By Pierre-Nicolas Schwab •
Positioning in marketing is the set of elements that will allow your company to distinguish itself on the market, to be perceived uniquely by your customers. By analyzing your market and adopting a specific marketing positioning, you can differentiate yourself from…
Cryptocurrencies: What is the profile of investors? [Research]
By Pierre-Nicolas Schwab •
What is the profile of people who invest in cryptocurrencies? Since the Covid crisis, cryptos have held a special place in the minds of investors. Many enthusiasts wanted to seize the opportunity for easy gains and jumped into bitcoin, Ethereum, and…
Blogging: my 5 sources of inspiration and my 5 favorite tools
By Pierre-Nicolas Schwab •
How do you come up with ideas to write content that will attract traffic to your website? That's the $1m question every specialist in inbound marketing asks. After more than 15 years of blogging and 4000 articles, here are my…
Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
Marketing internship: all you need to know to find one, topics, advice [Guide 2021]
By Pierre-Nicolas Schwab •
Finding an interesting marketing internship is not an easy task. I recruit several marketing interns each year for my business (market research and marketing consulting), and it's a different adventure each time. In this article, I share with you my…
The Spada Gallery: an unusual artistic discovery in Rome
By Pierre-Nicolas Schwab •
Once a year, on the blog, I talk about something other than marketing and market research. My interest in art led me to talk about painting in 2019 (Carlo Crivelli) and 2020 (Lorenzo Lotto). This year I will speak of a…
The Bacio Perugina has its own store in Perugia
By Pierre-Nicolas Schwab •
The "Bacio" ("kisses" in Italian) is a chocolate delicacy famous throughout the Italian peninsula. Perugina produces it. Founded in Perugia in 1922, the Perugina brand has a store dedicated entirely to the glory of this specialty that made it famous. Why do…
The 4 most positive things I learned from the Covid crisis
By Pierre-Nicolas Schwab •
I thank the Covid crisis for passing through my life. Really. In retrospect, the Covid crisis brought me so many positive things. You could say that Covid changed the course of my life and my family's life and ultimately left an…
Customer experience: The Lavazza Museum, a place to be taken as an example
By Pierre-Nicolas Schwab •
For a museum, creating an innovative customer experience is an essential element of success. So even though I don't usually talk about my vacations, I absolutely have to tell you about my visit to the Lavazza Museum in Turin, Italy. When it comes to customer…
![Illustration of our post "Fundraising: UK and retail in the lead [Research 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/fundraising-money.jpg)
![Illustration of our post "Social marketing: the example of food waste [Case study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/food-waste-gaspillage-alimentaire.jpg)
![Illustration of our post "Media are addicted to notifications … and so are we [Research]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/notifications-smartphone.jpg)
![Illustration of our post "Marketing Mix: example of analysis according to the 7Ps [automobile]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-mix-rimac-nevera-2.jpg)
![Illustration of our post "Marketing Mix: example of analysis according to the 7Ps [watchmaking]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/richard-mille.jpg)
![Illustration of our post "Social Marketing: Definition, Implementation, Examples [Guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-social.jpg)
![Illustration of our post "Marketing Mix: example of analysis according to the 7Ps [fruit juice]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/mix-marketing-infusion-glacee-alain-milliat.jpg)
![Illustration of our post "Marketing Mix: definitions, analysis examples [Complete Guide 2023]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-mix.jpg)
![Illustration of our post "These 3 online banks are evolving their business model [Analysis]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/revolut-stays-1024x575.jpg)
![Illustration of our post "Positioning in marketing: definition, challenges, examples [guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marketing-positioning.jpg)
![Illustration of our post "Cryptocurrencies: What is the profile of investors? [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/banner-bitcoin-1024x341.jpg)
![Illustration of our post "Marketing and advertising: 5 innovative uses of the QR code [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/QR-code-1.jpg)
![Illustration of our post "Marketing internship: all you need to know to find one, topics, advice [Guide 2021]"](https://5cc2b83c.delivery.rocketcdn.me/app/plugins/intotheminds/assets/images/default.png)
