Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
900.care: the solution that changes personal hygiene habits
By Pierre-Nicolas Schwab •
900.care is a Parisian start-up founded by Aymeric Grange and Thomas Arnaudo, whose ambition is to make refills the new standard in the hygiene products market. For a long time, hygiene has been based on the single-use plastic system. However,…
What if business travel disappeared? [Analysis]
By Pierre-Nicolas Schwab •
The Covid crisis will change the business travel market forever. Business travel will become increasingly rare despite the limits of remote working and the return to face-to-face work. Current statistics show a decline of unprecedented magnitude, which questions the very existence of specific economic sectors.…
The secret of La Samaritaine to make its customers buy
By Pierre-Nicolas Schwab •
How to increase customer conversion in physical retail? By bringing them as close as possible to the product! This is what La Samaritaine has realized, thanks to a clever device we will reveal below. It is similar to a nudge and simplifies the customer…
Metaverse: 9 new jobs with potential
By Pierre-Nicolas Schwab •
Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake…
Visit the Giant flagship store: the future of supermarkets?
By Pierre-Nicolas Schwab •
New trends in retail are often to be found on the other side of the Atlantic. This article presents the Giant flagship store and its innovative food offer. This Giant store features a new and oversized self-service beer bar concept. It foreshadows what will…
9 ethical and legal questions concerning the metaverse
By Pierre-Nicolas Schwab •
While I have little faith in Mark Zuckerberg's vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences…
Fairly Made: the Greentech that improves the impact of the textile industry
By Pierre-Nicolas Schwab •
Fairly Made is a company with a mission to improve the social and environmental impact of the textile industry. To do so, Green Tech has developed two solutions: Fairly Made Impact: a SaaS platform that enables fashion brands to make progress…
Marketing: what good will the metaverse really do for brands?
By Pierre-Nicolas Schwab •
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are…
Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
By Pierre-Nicolas Schwab •
These are truly crazy times. How else can you explain that 200 pairs of Nike Air Force 1 Virgil sneakers sold for an average of over $100,000 each? That's what happened at the online sale that Sotheby's organized from 26 January to…
What if the metaverse is not realized?
By Pierre-Nicolas Schwab •
The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech…
Interview guide: examples, method, advice for its preparation
By Pierre-Nicolas Schwab •
Writing a qualitative interview guide is not easy. In this article, we propose a method for writing one and offer practical advice for improving it. You will also find examples of semi-structured interview guides that we have used for market research projects. You can even…
CBD online: French and English, all addicted! [SEO Research]
By Pierre-Nicolas Schwab •
SEO research on online searches related to CBD shows that 2 countries share the first place. France and the UK have the highest number of searches per capita. The SEO research we realized in 31 countries also shows significant differences…
How to expand at 30% per year for 20 years: Translated did it
By Pierre-Nicolas Schwab •
How can you achieve 30% growth each year and repeat this feat for 20 years? This is the challenge successfully met by Translated, a company run by Isabelle Andrieu and her husband. By striving for efficiency at all company levels, Isabelle Andrieu and…
Outbound marketing: definition, the 8 techniques, effectiveness
By Pierre-Nicolas Schwab •
Outbound marketing is a term that refers to the practices used by a company to reach out to its customers proactively. Outbound marketing is opposed to inbound marketing, which aims to let customers come to you. The two techniques are complementary in terms of…
The return of vertical integration
By Pierre-Nicolas Schwab •
Vertical integration had fallen into disuse in the wake of globalization. But the Covid crisis has reshuffled the deck. Since 2021, vertical integration has been at the center of the strategies of companies like Amazon, Apple, Ferrero, Tesla, and NVidia. In this article,…
B2B qualitative research: what compensation should be offered to respondents?
By Pierre-Nicolas Schwab •
Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative…
ETL: comparison, selection criteria, advice [guide 2022]
By Pierre-Nicolas Schwab •
ETL: Extract - Transform - Load. These 3 words alone summarize the functionalities that software solutions belonging to this family must fulfil. THEREFORE, an ETL tool is a software that simplifies data preparation, local or on the cloud. The latter focuses…
New car market: analysis and origin of an unprecedented crisis
By Pierre-Nicolas Schwab •
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four…
Editions En Cavale: the children’s game publisher [Podcast]
By Pierre-Nicolas Schwab •
En Cavale is a start-up from the Lyon area that has developed an innovative concept of games for children. Unlike computer games, En Cavale's ambition is to take our little ones off their screens and make them live adventures... by mail. When…
Customer experience: key points and analysis [Guide 2025]
By Pierre-Nicolas Schwab •
Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer…
Amazon Prime Video’s pop-up store says a lot about the streaming market
By Pierre-Nicolas Schwab •
The opening of the Amazon Prime Video pop-up store in Paris from 10 to 12 December 2021 had everything to please: a prestigious address (30 place de la Madeleine), a great brand (Amazon), a promising experience (the video club with Amazon-style),…
Ethik’Hotels: the platform for eco-responsible tourism [Podcast]
By Pierre-Nicolas Schwab •
Ethik'Hotels is a start-up that allows travelers to find eco-responsible accommodations worldwide. Passionate about eco-responsible tourism, its founder, Anne Chéné, has taken advantage of the Covid crisis to turn her passion into a business. In this podcast, she talks about her…
5 disadvantages of the Net Promoter Score (NPS)
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) has 5 drawbacks that must be considered when measuring customer satisfaction. These drawbacks do not detract from the NPS value, but they lead us to propose alternative solutions for our projects. These solutions aim at making satisfaction surveys real…
Carrefour Flash: thoughts on this autonomous store and connected retail
By Pierre-Nicolas Schwab •
Carrefour has announced the opening of its standalone store "Flash" at 11 avenue Parmentier in Paris. This connected store promises to shop in 10 seconds and pay in 10 seconds. This first Carrefour "Flash" store was created with the American start-up AiFi and…
![Illustration of our post "What if business travel disappeared? [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/business-travel-voyage-affaires.jpg)
![Illustration of our post "CBD online: French and English, all addicted! [SEO Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/cbd-1024x683.jpg)
![Illustration of our post "ETL: comparison, selection criteria, advice [guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/ETL-extract-transform-load.jpg)
![Illustration of our post "Editions En Cavale: the children’s game publisher [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/Astrid_Faure.png)
![Illustration of our post "Customer experience: key points and analysis [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/customer-journey-parcours-client-TN.jpg)
![Illustration of our post "Ethik’Hotels: the platform for eco-responsible tourism [Podcast]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/tourism.jpg)
