Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Patrick Roger: his stores are irresistibly attractive to customers
By Pierre-Nicolas Schwab •
Some stores are worth the detour, and Patrick Roger's are among them. I would be willing to travel hundreds of kilometers to immerse myself in the unique atmosphere that each of his sales outlets exudes. So, I couldn't avoid visiting the one…
The contribution of a pop-up store to the marketing strategy [Analysis]
By Pierre-Nicolas Schwab •
The pop-up store launched by Pulco in Paris is an excellent example of how an ephemeral store is an exciting marketing strategy for a brand. Pulco faces particular challenges (awareness, image) to which this pop-up store aims to provide solutions. It becomes an essential…
War in Ukraine and energy crisis: companies remain confident
By Pierre-Nicolas Schwab •
IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their…
Opendatasoft: the all-in-one platform for open data
By Pierre-Nicolas Schwab •
In today's podcast, we are pleased to welcome Jean-Marc Lazard, co-founder of Opendatasoft. Opendatasoft is an all-in-one data platform that aims to democratize access to and use of data. Today, the solution is used in 25 countries, underpins more than 2000…
Ukraine, energy, inflation: 6 short- and medium-term consequences
By Pierre-Nicolas Schwab •
Two years after the beginning of the Covid crisis, the war in Ukraine has plunged us back into a terrible climate of uncertainty. The energy crisis, coupled with a debt crisis, will lead to short- and medium-term reactions that will affect us all. We…
On LinkedIn, to create a Buzz, it is better to be a young woman…
By Pierre-Nicolas Schwab •
Analysis of 1118 viral LinkedIn posts shows the domination of women in terms of reactions (likes and comments). Among these influencers, there is also apparent domination (nearly 50%) of women aged 18 to 30. This domination is exercised in terms of the…
Market Research: Mobile operators on the Internet
By Pierre-Nicolas Schwab •
Being the market leader doesn't necessarily mean that you dominate Google searches. For example, our research shows that in 14 European countries, the market leader is not the leader in online searches. We also show that the French are the…
Marketing products that cause a scandal: a good idea?
By Pierre-Nicolas Schwab •
What is marketing but getting the consumer's attention? After all, this is how the customer experience begins. Do you have to use vulgarity or bad taste to achieve your goals? That's the question I asked myself when I saw a completely failed marketing…
Physical commerce: free fall in store traffic [Research]
By Pierre-Nicolas Schwab •
While the frequentation of "physical" stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in…
900.care: the solution that changes personal hygiene habits
By Pierre-Nicolas Schwab •
900.care is a Parisian start-up founded by Aymeric Grange and Thomas Arnaudo, whose ambition is to make refills the new standard in the hygiene products market. For a long time, hygiene has been based on the single-use plastic system. However,…
What if business travel disappeared? [Analysis]
By Pierre-Nicolas Schwab •
The Covid crisis will change the business travel market forever. Business travel will become increasingly rare despite the limits of remote working and the return to face-to-face work. Current statistics show a decline of unprecedented magnitude, which questions the very existence of specific economic sectors.…
The secret of La Samaritaine to make its customers buy
By Pierre-Nicolas Schwab •
How to increase customer conversion in physical retail? By bringing them as close as possible to the product! This is what La Samaritaine has realized, thanks to a clever device we will reveal below. It is similar to a nudge and simplifies the customer…
Metaverse: 9 new jobs with potential
By Pierre-Nicolas Schwab •
Whether the metaverse becomes a reality shared by all humans or not, it will undoubtedly be a new communication channel. This environment will force companies to create new jobs. In this article, we share our thoughts on the subject in the wake…
Visit the Giant flagship store: the future of supermarkets?
By Pierre-Nicolas Schwab •
New trends in retail are often to be found on the other side of the Atlantic. This article presents the Giant flagship store and its innovative food offer. This Giant store features a new and oversized self-service beer bar concept. It foreshadows what will…
9 ethical and legal questions concerning the metaverse
By Pierre-Nicolas Schwab •
While I have little faith in Mark Zuckerberg's vision of the metaverse, there is no doubt that it has excellent marketing and business potential. The announced transition to Web 3.0, coupled with advances in artificial intelligence and ever-increasing computing power, promises unattainable experiences…
Fairly Made: the Greentech that improves the impact of the textile industry
By Pierre-Nicolas Schwab •
Fairly Made is a company with a mission to improve the social and environmental impact of the textile industry. To do so, Green Tech has developed two solutions: Fairly Made Impact: a SaaS platform that enables fashion brands to make progress…
Marketing: what good will the metaverse really do for brands?
By Pierre-Nicolas Schwab •
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are…
Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
By Pierre-Nicolas Schwab •
These are truly crazy times. How else can you explain that 200 pairs of Nike Air Force 1 Virgil sneakers sold for an average of over $100,000 each? That's what happened at the online sale that Sotheby's organized from 26 January to…
What if the metaverse is not realized?
By Pierre-Nicolas Schwab •
The metaverse was the neologism in fashion at the end of 2021. Announced with great fanfare by Mark Zuckerberg, who sees the future of the Internet, the metaverse could end up being nothing but a vast intellectual swindle. The prophecies of tech…
Interview guide: examples, method, advice for its preparation
By Pierre-Nicolas Schwab •
Writing a qualitative interview guide is not easy. In this article, we propose a method for writing one and offer practical advice for improving it. You will also find examples of semi-structured interview guides that we have used for market research projects. You can even…
CBD online: French and English, all addicted! [SEO Research]
By Pierre-Nicolas Schwab •
SEO research on online searches related to CBD shows that 2 countries share the first place. France and the UK have the highest number of searches per capita. The SEO research we realized in 31 countries also shows significant differences…
How to expand at 30% per year for 20 years: Translated did it
By Pierre-Nicolas Schwab •
How can you achieve 30% growth each year and repeat this feat for 20 years? This is the challenge successfully met by Translated, a company run by Isabelle Andrieu and her husband. By striving for efficiency at all company levels, Isabelle Andrieu and…
Outbound marketing: definition, the 8 techniques, effectiveness
By Pierre-Nicolas Schwab •
Outbound marketing is a term that refers to the practices used by a company to reach out to its customers proactively. Outbound marketing is opposed to inbound marketing, which aims to let customers come to you. The two techniques are complementary in terms of…
The return of vertical integration
By Pierre-Nicolas Schwab •
Vertical integration had fallen into disuse in the wake of globalization. But the Covid crisis has reshuffled the deck. Since 2021, vertical integration has been at the center of the strategies of companies like Amazon, Apple, Ferrero, Tesla, and NVidia. In this article,…
![Illustration of our post "The contribution of a pop-up store to the marketing strategy [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/popup-store-pulco-paris-13.jpg)
![Illustration of our post "Physical commerce: free fall in store traffic [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/magasin_physique-1024x683.jpg)
![Illustration of our post "What if business travel disappeared? [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/business-travel-voyage-affaires.jpg)
![Illustration of our post "CBD online: French and English, all addicted! [SEO Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/cbd-1024x683.jpg)
