Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Facebook 2022 statistics: teens no longer use Facebook
By Pierre-Nicolas Schwab •
TikTok has replaced Facebook in the hearts of teenagers. The share of 13-17s using Facebook dropped from 72% in 2015 to 34% in 2022. This is what research, published in early August in the United States, reveals and passed unnoticed. It…
Le Bon Marché is 170 years old: how are department stores changing?
By Pierre-Nicolas Schwab •
Le Bon Marché is 170 years old. For this occasion, the ancestor of "department stores" adopts a very "energetic" decoration on all floors. A recent visit to this shopping temple also allows me to reflect on what the department stores have…
Where are the lowest electricity prices in Europe?
By Pierre-Nicolas Schwab •
Which electricity supplier is the cheapest? This question has been on the minds of Europeans since the start of the energy crisis in 2021. In this article, you will discover huge differences between European countries since the introduction of support measures. We have compared…
Algorithms: when dissatisfaction leads to rage
By Pierre-Nicolas Schwab •
Algorithms have invaded our lives. Despite this, they sometimes provoke negative reactions from users. An article published in September 2022 offers a very interesting analysis framework for those interested in this phenomenon. In this article, I analyze the 4 reasons…
Why and how to become a digital nomad?
By Pierre-Nicolas Schwab •
Becoming a Digital Nomad was one of the great aspirations of the confined workers during Covid. Few, however, have dared to take the plunge. Indeed, digital nomadism implies a renunciation of a geographical anchorage and reorganizing one's personal and professional…
Amazon Prime: complicated unsubscription in 7 steps … it’s done on purpose
By Pierre-Nicolas Schwab •
Amazon has announced a drastic price increase for its Amazon Prime subscription. The increase varies from 25.3% in the UK to 42.6% in France. Anticipating cancellations, "dark patterns" type mechanisms (from nudge marketing) have been implemented to prevent unsubscribing from…
Perspectives 2022-2024: 6 steps towards the end of the European Union
By Pierre-Nicolas Schwab •
The energy crisis is the beginning of a tragedy in 6 acts that will lead to the end of the European project by 2024 and the collapse of the European economy. What will happen between now and 2024 in Europe? How…
17% error rate: the truth about social network surveys
By Pierre-Nicolas Schwab •
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample…
Impact of the manufacturing recession on IT development
By Pierre-Nicolas Schwab •
The current situation in the European markets shows negative trends in most sectors. The IT market is also affected, especially for companies working for industrial customers. In this article, we analyze past and future situations and discuss the actions IT development…
Succeed in your marketing mix, and follow Lego’s example!
By Pierre-Nicolas Schwab •
The marketing mix of each company must be carefully defined. Indeed, it is the concrete application of the structure's marketing positioning. The right mix is the one that ensures an effective differentiation from your competitors! We propose here, an example…
Memory techniques: practical experience with my 12-year-old son
By Pierre-Nicolas Schwab •
Memory, and even more so, memory techniques, are, in my opinion, a key element of academic success. Based on Ulysses Lubin's challenges, I proposed several challenges to my son during the summer. One of them was to remember 40 works of art (country,…
YouTube marketing: The 7 channels you must follow!
By Pierre-Nicolas Schwab •
What are the most popular marketing channels on YouTube? What is their focus, and how did they grow the way they did? You must go to North America to find the answer to these questions. Here is the list of…
This element influences the perceived gender of a brand [Branding]
By Pierre-Nicolas Schwab •
Multiple pieces of research in the field of Branding have shown that consumers associate certain brands with the male gender and others with the female gender. However, the question remains: Why do consumers assign a gender to a brand? This is the…
Content calendar: 5 steps to succeed and boost your SEO
By Pierre-Nicolas Schwab •
The content calendar (or publication calendar) is a very useful tool to gain regularity and efficiency in your online publications. In this article, you will find practical advice from our experience on the following topics: why it is recommended to use a content calendar how to…
Preparing for the recession: 9 concrete steps for your company
By Pierre-Nicolas Schwab •
For those still in doubt, a major recession will hit the world. It could well turn into a depression worse than the one in 1929. Preparing for a recession is a matter of survival for companies. This article proposes 9 concrete actions to prepare…
Pedemontana: the worst user experience in the world
By Pierre-Nicolas Schwab •
User experience (or UX) has become a discipline in its own right with the digitalization of our lives. But it does not only apply to online environments. The Italian highway A36, also called "Pedemontana," offers an example of a catastrophic user…
Richard Mille RM UP-01: marketing analysis of a €1.86m watch
By Pierre-Nicolas Schwab •
Richard Mille has just released the RM UP-01, a watch designed in partnership with Ferrari. This ultra-thin watch (1.75 mm) has an unprecedented selling price: 1.86 million Euros. Beyond the technological prowess (see video below), this watch marks a marketing turning…
E-commerce: will the crisis mark the end of free returns?
By Pierre-Nicolas Schwab •
Free returns have been a driving force in the development of e-commerce and customer loyalty. It is estimated that the average return rate (1 product out of 4) in e-commerce is 25% compared to 8% in physical commerce. Yet returns have a cost: financial and environmental.…
Pricing: 6 techniques to influence consumers
By Pierre-Nicolas Schwab •
Pricing is the technique that aims to set the best price for the company. The ideal pricing maximizes the company's profits while minimizing the risk that the customer perceives it as too high. It is, therefore, a subtle balance that…
Communication strategy: the brilliant example of La Casa de Papel
By Pierre-Nicolas Schwab •
How to analyze a communication strategy? In this article, we propose an example of communication strategy analysis from A to Z, that of Netflix for its flagship series "Casa del Papel." You will find the analysis of the digital communication strategy, the…
Customer satisfaction: an example of NPS misuse
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) is a simple method to measure customer satisfaction globally. But you must apply it correctly. We regularly discover, through the customer satisfaction audits we do, that the results are distorted by incorrect use of the software. The example we are…
Look&Fin: n°1 in crowdlending in Belgium
By Pierre-Nicolas Schwab •
Crowdfunding is part of the wider world of participative financing. Look&Fin is an intermediation platform specialized in crowdlending. It allows individual investors to invest directly in small structures carefully selected by an intermediary: Look&Fin is the intermediary between lenders and borrowers. Today, Look&Fin…
Street marketing: an example to follow [Soap and the City]
By Pierre-Nicolas Schwab •
Street marketing, it's good to know what it is. It's even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to "Soap and the city." As its name suggests,…
Patrick Roger: stores and an exceptional customer experience
By Pierre-Nicolas Schwab •
I am a big fan of Patrick Roger's chocolate stores, and I have explained here their marketing power. For Mother's Day, I had the opportunity to organize a photo shoot in 4 of the brand's most beautiful Parisian sales outlets: Rennes, Saint-Sulpice,…
![Illustration of our post "This element influences the perceived gender of a brand [Branding]"](/blog/app/uploads/wechat-logo.jpg){kind=logo}
![Illustration of our post "Street marketing: an example to follow [Soap and the City]"](/blog/app/uploads/street-marketing-soap-and-the-city-3.jpg)
