Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Can the clothing sector break the deadlock? [Research]
By Pierre-Nicolas Schwab •
The analysis of the statistics of the clothing sector in France allows us to understand the basic trends and anticipate the future. Under pressure from the increasingly digital Covid, the clothing sector is dominated by fast fashion giants whose model threatens the…
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)
SiPearl develops the microprocessor for the European supercomputer
By Pierre-Nicolas Schwab •
Philippe Notton is the happy owner of SiPearl, a very prominent start-up in the European digital ecosystem. Indeed, SiPearl is developing the microprocessor for the future European supercomputer. The stakes are colossal, both from a scientific and strategic point of…
Luxury product packaging: an incredible parallel market
By Pierre-Nicolas Schwab •
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain…
LinkedIn’s algorithm changed again in 2022: what impact?
By Pierre-Nicolas Schwab •
LinkedIn's algorithm underwent some pretty significant changes in May 2022. LinkedIn introduces constraints in its algorithm and takes into account more explicit variables. This has had a substantial impact on the visibility of posts. Although the basic functioning of the LinkedIn algorithm is not changed, we…
This Heineken pop-up store is hidden in a fake supermarket
By Pierre-Nicolas Schwab •
The Heineken pop-up store created the event by proposing a concept never seen before. It took the form of a fake supermarket behind which was hidden a bar. Located at 43 rue Notre Dame de Nazareth in Paris, this supermarket will have been…
Car market 2021: sales down but profits up
By Pierre-Nicolas Schwab •
Is the automobile market really in crisis? Sales have collapsed in the wake of Covid, inflation, and telecommuting. But paradoxically, car manufacturers' profits have never been higher. For example, Stellantis' sales fell 12% in volume between 2020 and 2021, but its profits rose…
Improve your focus groups with these 10 online tools
By Pierre-Nicolas Schwab •
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting…
Will responsible consumption resist inflation? [Analysis]
By Pierre-Nicolas Schwab •
In a recent survey, responsible consumption, particularly recycling, appears to be a fundamental trend. 74% of consumers say they buy responsible products at least occasionally. But how will this quest for responsibility evolve in the face of inflation and the resulting impoverishment? This…
Investing in the metaverse: 3 reasons to get started [Analysis]
By Pierre-Nicolas Schwab •
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of…
Customer acquisition: 3 ways to reduce your online advertising expenses
By Pierre-Nicolas Schwab •
Online advertising is tempting. 26% of SMEs use it. However, the monopoly of Google, Meta, and Amazon makes any company that relies on online advertising to find its customers run a considerable risk: dependency. Deprived of TV or radio exposure, SMEs find…
Writing an article using artificial intelligence: the top or a flop?
By Pierre-Nicolas Schwab •
This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and…
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
By Pierre-Nicolas Schwab •
Why shouldn't visually impaired people pay attention to their "look"? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association "Un Regard Pour Toi"…
Recycling and repairing: buoyant consumer trends
By Pierre-Nicolas Schwab •
The market for recycling and repair is up-and-coming in a context of scarcity of raw materials due to the war in Ukraine and of hype around "vintage." Today's article talks about recycling as an element of consumer differentiation. If there is…
6 rules to follow in choosing your commercial premises
By Pierre-Nicolas Schwab •
How to choose the location of a store? This article proposes 6 rules to select the right location and configuration for your future sales outlet. We explain how to gain up to 50% more customers by choosing the right sidewalk, the effect…
Royal Canin: its pop-up store is also used to carry out Market Research
By Pierre-Nicolas Schwab •
Royal Canin has installed a pop-up store at 123 rue de Turenne in Paris. With this pop-up store, the brand is not only going to meet dog and cat owners to increase its awareness. The Royal Canin pop-up store serves a market…
57 unpublished Linkedin statistics
By Pierre-Nicolas Schwab •
The LinkedIn statistics you find on the internet are often the same: the number of users, geographical distribution, and age ... In this article, we offer you 57 new LinkedIn statistics. They are unpublished simply because they are calculated from a dataset that…
Consumption in 2022: statistics, trends, growth sectors
By Pierre-Nicolas Schwab •
Several recent Market Research projects allow us to anticipate consumer trends in 2022 and changes in purchasing habits. First, Covid, then the war in Ukraine, has profoundly changed our habits and, in turn, the products we buy. The current economic and geopolitical situation adds…
The radical change in the profile of stock market investors [Research]
By Pierre-Nicolas Schwab •
Thanks to Covid young people have turned mainly to the stock market to invest their money. Beyond crypto-currencies, primarily abandoned by older investors, we can see that a fresh wind is blowing on the stock market. The younger generations are shaking up…
SEO: 5 reasons not to have your work written by others
By Pierre-Nicolas Schwab •
Having others write your content is tempting when you don't have time to care for your blog or social networks. Content is the lifeblood of inbound marketing. Unfortunately, time and discipline are often lacking. So, we're sometimes tempted to reach into our…
Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
By Pierre-Nicolas Schwab •
Nudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social marketing, we can also use nudge marketing to encourage behaviors that are detrimental to the…
Men – Women: the battle for influence is unequal on LinkedIn
By Pierre-Nicolas Schwab •
In a first analysis, I showed that most female influencers on LinkedIn were young (18-30). Could age be a factor in the virality of LinkedIn posts? To be sure, I had to check if my first conclusions applied to men too. If you…
New Clarins boutique: 100% phygital and 200% eco-designed
By Pierre-Nicolas Schwab •
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials,…
B2B marketing: 10 actions to take advantage of the next recession
By Pierre-Nicolas Schwab •
The recession is knocking on our doors. With 70% of GDP, the B2B sector will be the first to feel the effects. How can you use the upcoming recession as a growth lever? Investing at a time when all your competitors are…
On LinkedIn, women are 17.3% more viral than men
By Pierre-Nicolas Schwab •
Is it better to be a woman to be a LinkedIn influencer? At least, that's what a preliminary study we conducted suggested. Today we extend this study to nearly 5 million LinkedIn posts. The results show that beyond 500 reactions, women's posts get 17.3%…
![Illustration of our post "Can the clothing sector break the deadlock? [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/habillement-clothes.jpg)
![Illustration of our post "Will responsible consumption resist inflation? [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/responsible-consumption-consommation-responsable.jpg)
![Illustration of our post "Investing in the metaverse: 3 reasons to get started [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/investment-metaverse-investir.jpg)
![Illustration of our post "The radical change in the profile of stock market investors [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/stock-market-investor-profile.jpg)
![Illustration of our post "Nudge marketing: examples, definitions, detailed analysis [Guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/nudge-marketing.jpg)
