Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Customer acquisition: 3 ways to reduce your online advertising expenses
By Pierre-Nicolas Schwab •
Online advertising is tempting. 26% of SMEs use it. However, the monopoly of Google, Meta, and Amazon makes any company that relies on online advertising to find its customers run a considerable risk: dependency. Deprived of TV or radio exposure, SMEs find…
Writing an article using artificial intelligence: the top or a flop?
By Pierre-Nicolas Schwab •
This article presents a benchmark of artificial intelligence for automatic web content writing. We tested 3 writing tools: AI-Writer, Pro-Edit, and Simplified. What is the actual quality of the productions of these applications? Is it possible to do without human editors and…
Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired
By Pierre-Nicolas Schwab •
Why shouldn't visually impaired people pay attention to their "look"? In a world doped with social networks which judge only on the external appearance, individuals deprived of sight are even more disabled. From this observation, the association "Un Regard Pour Toi"…
Recycling and repairing: buoyant consumer trends
By Pierre-Nicolas Schwab •
The market for recycling and repair is up-and-coming in a context of scarcity of raw materials due to the war in Ukraine and of hype around "vintage." Today's article talks about recycling as an element of consumer differentiation. If there is…
6 rules to follow in choosing your commercial premises
By Pierre-Nicolas Schwab •
How to choose the location of a store? This article proposes 6 rules to select the right location and configuration for your future sales outlet. We explain how to gain up to 50% more customers by choosing the right sidewalk, the effect…
Royal Canin: its pop-up store is also used to carry out Market Research
By Pierre-Nicolas Schwab •
Royal Canin has installed a pop-up store at 123 rue de Turenne in Paris. With this pop-up store, the brand is not only going to meet dog and cat owners to increase its awareness. The Royal Canin pop-up store serves a market…
57 unpublished Linkedin statistics
By Pierre-Nicolas Schwab •
The LinkedIn statistics you find on the internet are often the same: the number of users, geographical distribution, and age ... In this article, we offer you 57 new LinkedIn statistics. They are unpublished simply because they are calculated from a dataset that…
Consumption in 2022: statistics, trends, growth sectors
By Pierre-Nicolas Schwab •
Several recent Market Research projects allow us to anticipate consumer trends in 2022 and changes in purchasing habits. First, Covid, then the war in Ukraine, has profoundly changed our habits and, in turn, the products we buy. The current economic and geopolitical situation adds…
The radical change in the profile of stock market investors [Research]
By Pierre-Nicolas Schwab •
Thanks to Covid young people have turned mainly to the stock market to invest their money. Beyond crypto-currencies, primarily abandoned by older investors, we can see that a fresh wind is blowing on the stock market. The younger generations are shaking up…
SEO: 5 reasons not to have your work written by others
By Pierre-Nicolas Schwab •
Having others write your content is tempting when you don't have time to care for your blog or social networks. Content is the lifeblood of inbound marketing. Unfortunately, time and discipline are often lacking. So, we're sometimes tempted to reach into our…
Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
By Pierre-Nicolas Schwab •
Nudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social marketing, we can also use nudge marketing to encourage behaviors that are detrimental to the…
Men – Women: the battle for influence is unequal on LinkedIn
By Pierre-Nicolas Schwab •
In a first analysis, I showed that most female influencers on LinkedIn were young (18-30). Could age be a factor in the virality of LinkedIn posts? To be sure, I had to check if my first conclusions applied to men too. If you…
New Clarins boutique: 100% phygital and 200% eco-designed
By Pierre-Nicolas Schwab •
In June 2021, Clarins opened a unique boutique at 45 rue Vieille du Temple in Paris. Located in the trendy Marais district, it offers a very different customer experience than other stores. Clarins has opted for eco-design. In addition to specific materials,…
B2B marketing: 10 actions to take advantage of the next recession
By Pierre-Nicolas Schwab •
The recession is knocking on our doors. With 70% of GDP, the B2B sector will be the first to feel the effects. How can you use the upcoming recession as a growth lever? Investing at a time when all your competitors are…
On LinkedIn, women are 17.3% more viral than men
By Pierre-Nicolas Schwab •
Is it better to be a woman to be a LinkedIn influencer? At least, that's what a preliminary study we conducted suggested. Today we extend this study to nearly 5 million LinkedIn posts. The results show that beyond 500 reactions, women's posts get 17.3%…
Patrick Roger: his stores are irresistibly attractive to customers
By Pierre-Nicolas Schwab •
Some stores are worth the detour, and Patrick Roger's are among them. I would be willing to travel hundreds of kilometers to immerse myself in the unique atmosphere that each of his sales outlets exudes. So, I couldn't avoid visiting the one…
The contribution of a pop-up store to the marketing strategy [Analysis]
By Pierre-Nicolas Schwab •
The pop-up store launched by Pulco in Paris is an excellent example of how an ephemeral store is an exciting marketing strategy for a brand. Pulco faces particular challenges (awareness, image) to which this pop-up store aims to provide solutions. It becomes an essential…
War in Ukraine and energy crisis: companies remain confident
By Pierre-Nicolas Schwab •
IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their…
Opendatasoft: the all-in-one platform for open data
By Pierre-Nicolas Schwab •
In today's podcast, we are pleased to welcome Jean-Marc Lazard, co-founder of Opendatasoft. Opendatasoft is an all-in-one data platform that aims to democratize access to and use of data. Today, the solution is used in 25 countries, underpins more than 2000…
Ukraine, energy, inflation: 6 short- and medium-term consequences
By Pierre-Nicolas Schwab •
Two years after the beginning of the Covid crisis, the war in Ukraine has plunged us back into a terrible climate of uncertainty. The energy crisis, coupled with a debt crisis, will lead to short- and medium-term reactions that will affect us all. We…
On LinkedIn, to create a Buzz, it is better to be a young woman…
By Pierre-Nicolas Schwab •
Analysis of 1118 viral LinkedIn posts shows the domination of women in terms of reactions (likes and comments). Among these influencers, there is also apparent domination (nearly 50%) of women aged 18 to 30. This domination is exercised in terms of the…
Market Research: Mobile operators on the Internet
By Pierre-Nicolas Schwab •
Being the market leader doesn't necessarily mean that you dominate Google searches. For example, our research shows that in 14 European countries, the market leader is not the leader in online searches. We also show that the French are the…
Marketing products that cause a scandal: a good idea?
By Pierre-Nicolas Schwab •
What is marketing but getting the consumer's attention? After all, this is how the customer experience begins. Do you have to use vulgarity or bad taste to achieve your goals? That's the question I asked myself when I saw a completely failed marketing…
Physical commerce: free fall in store traffic [Research]
By Pierre-Nicolas Schwab •
While the frequentation of "physical" stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in…
![Illustration of our post "The radical change in the profile of stock market investors [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/stock-market-investor-profile.jpg)
![Illustration of our post "Nudge marketing: examples, definitions, detailed analysis [Guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/nudge-marketing.jpg)
![Illustration of our post "The contribution of a pop-up store to the marketing strategy [Analysis]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/popup-store-pulco-paris-13.jpg)
![Illustration of our post "Physical commerce: free fall in store traffic [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/magasin_physique-1024x683.jpg)