Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Succeed in your marketing mix, and follow Lego’s example!
By Pierre-Nicolas Schwab •
The marketing mix of each company must be carefully defined. Indeed, it is the concrete application of the structure's marketing positioning. The right mix is the one that ensures an effective differentiation from your competitors! We propose here, an example…
Memory techniques: practical experience with my 12-year-old son
By Pierre-Nicolas Schwab •
Memory, and even more so, memory techniques, are, in my opinion, a key element of academic success. Based on Ulysses Lubin's challenges, I proposed several challenges to my son during the summer. One of them was to remember 40 works of art (country,…
YouTube marketing: The 7 channels you must follow!
By Pierre-Nicolas Schwab •
What are the most popular marketing channels on YouTube? What is their focus, and how did they grow the way they did? You must go to North America to find the answer to these questions. Here is the list of…
This element influences the perceived gender of a brand [Branding]
By Pierre-Nicolas Schwab •
Multiple pieces of research in the field of Branding have shown that consumers associate certain brands with the male gender and others with the female gender. However, the question remains: Why do consumers assign a gender to a brand? This is the…
Content calendar: 5 steps to succeed and boost your SEO
By Pierre-Nicolas Schwab •
The content calendar (or publication calendar) is a very useful tool to gain regularity and efficiency in your online publications. In this article, you will find practical advice from our experience on the following topics: why it is recommended to use a content calendar how to…
Preparing for the recession: 9 concrete steps for your company
By Pierre-Nicolas Schwab •
For those still in doubt, a major recession will hit the world. It could well turn into a depression worse than the one in 1929. Preparing for a recession is a matter of survival for companies. This article proposes 9 concrete actions to prepare…
Pedemontana: the worst user experience in the world
By Pierre-Nicolas Schwab •
User experience (or UX) has become a discipline in its own right with the digitalization of our lives. But it does not only apply to online environments. The Italian highway A36, also called "Pedemontana," offers an example of a catastrophic user…
Richard Mille RM UP-01: marketing analysis of a €1.86m watch
By Pierre-Nicolas Schwab •
Richard Mille has just released the RM UP-01, a watch designed in partnership with Ferrari. This ultra-thin watch (1.75 mm) has an unprecedented selling price: 1.86 million Euros. Beyond the technological prowess (see video below), this watch marks a marketing turning…
E-commerce: will the crisis mark the end of free returns?
By Pierre-Nicolas Schwab •
Free returns have been a driving force in the development of e-commerce and customer loyalty. It is estimated that the average return rate (1 product out of 4) in e-commerce is 25% compared to 8% in physical commerce. Yet returns have a cost: financial and environmental.…
Pricing: 6 techniques to influence consumers
By Pierre-Nicolas Schwab •
Pricing is the technique that aims to set the best price for the company. The ideal pricing maximizes the company's profits while minimizing the risk that the customer perceives it as too high. It is, therefore, a subtle balance that…
Communication strategy: the brilliant example of La Casa de Papel
By Pierre-Nicolas Schwab •
How to analyze a communication strategy? In this article, we propose an example of communication strategy analysis from A to Z, that of Netflix for its flagship series "Casa del Papel." You will find the analysis of the digital communication strategy, the…
Customer satisfaction: an example of NPS misuse
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) is a simple method to measure customer satisfaction globally. But you must apply it correctly. We regularly discover, through the customer satisfaction audits we do, that the results are distorted by incorrect use of the software. The example we are…
Look&Fin: n°1 in crowdlending in Belgium
By Pierre-Nicolas Schwab •
Crowdfunding is part of the wider world of participative financing. Look&Fin is an intermediation platform specialized in crowdlending. It allows individual investors to invest directly in small structures carefully selected by an intermediary: Look&Fin is the intermediary between lenders and borrowers. Today, Look&Fin…
Street marketing: an example to follow [Soap and the City]
By Pierre-Nicolas Schwab •
Street marketing, it's good to know what it is. It's even better to have an inspiring example of street marketing to implement. Today we give a little help (watch out for the pun) to "Soap and the city." As its name suggests,…
Patrick Roger: stores and an exceptional customer experience
By Pierre-Nicolas Schwab •
I am a big fan of Patrick Roger's chocolate stores, and I have explained here their marketing power. For Mother's Day, I had the opportunity to organize a photo shoot in 4 of the brand's most beautiful Parisian sales outlets: Rennes, Saint-Sulpice,…
ETL: Anatella in web version with high performance
By Pierre-Nicolas Schwab •
If you are interested in data science, you know that data preparation is a very time-consuming step. That's why choosing the right ETL software is so important. My favorite solution is called Anatella. I appreciate its qualities in terms of speed and the richness of the…
Patek Philippe Nautilus: how have prices changed in 4 years?
By Pierre-Nicolas Schwab •
How much does a Patek Philippe Nautilus cost? How will Nautilus prices evolve? Answering these questions, as relevant as they are, has become extremely difficult following the bubble formed in the luxury men's watch market. Some models have seen their prices explode.…
Snowball effect: advantages, disadvantages, implementation
By Pierre-Nicolas Schwab •
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive…
Luxury watches for men: analysis of a market in full swing
By Pierre-Nicolas Schwab •
In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It's pretty simple: there is nothing left to…
7 factors that influence the response rate of a telephone survey
By Pierre-Nicolas Schwab •
Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a…
2021 assessment and 2022 consumption trends in the non-food sector
By Pierre-Nicolas Schwab •
In 2021, all the non-food sectors recorded positive growth, except for the textile industry. However, this year of growth could be the last. Rising prices, inflation, and the overall decline in purchasing power are all factors that are holding us back. Research…
B2B telephone survey: budget, approach, difficulties, solutions
By Pierre-Nicolas Schwab •
In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents…
Banks and metaverse: examples, use cases, and perspectives
By Pierre-Nicolas Schwab •
Banks are getting into the metaverse. Some of them anyway. But what for? What competitive advantage does a bank gain from its presence in the metaverse? Discover in this article 5 examples of banks already present in the metaverse, an analysis of the…
Recruitment in the metaverse: examples and perspectives [Analysis].
By Pierre-Nicolas Schwab •
While more and more companies are getting interested in the metaverse, few understand what they can do in it. Therefore, organizing a recruitment event in the metaverse may seem inappropriate to many. The initiative of the French retail group Carrefour is consequently all…
![Illustration of our post "This element influences the perceived gender of a brand [Branding]"](/blog/app/uploads/wechat-logo.jpg){kind=logo}
![Illustration of our post "Street marketing: an example to follow [Soap and the City]"](/blog/app/uploads/street-marketing-soap-and-the-city-3.jpg)
![Illustration of our post "Recruitment in the metaverse: examples and perspectives [Analysis]."](/blog/app/uploads/metaverse.jpg)