Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees.
The LVMH teams work not only on designing amazing widows, but also on having an homogeneous implementation worldwide and on changing windows often (see another example here).
Never before have retailers put so much emphasis on store design. The quest for differentiation is more important than ever and design firms partner with retailers to create innovative store layout, use new technologies, new materials and combine the whole to amaze customers. A very good blog to follow these initiatives is the Retail Design Blog.
Once something new is found or invented, it is usually copied and implemented in other stores. A few years ago a trend emerged that pushed retailers towards raw materials, especially wood. We saw for instance stores that use wooden pallets as a décor. This was original in the beginning and was gradually copied by –too- many store owners who thought they had found the perfect combination to have an original store design at a cheap price. Fact is that wooden pallets looked actually very cheap in most stores.
It’s probably this overused trick that inspired Vuitton’s team to create very expensive pallets. As you can see on the pictures below, Vuitton’s store on the Champs-Elysees is currently hosting a collection of gold, silver and black pallets.
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