Articles filed underRetail
Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
By Pierre-Nicolas Schwab •
"Pay What You Want" is a concept that allows customers to gain control back over the prices they pay. This technique is rather old and academic research dating back to 2009 showed the benefits of that approach. A few concrete…
Imperfection can also be a source of delight and customer satisfaction
Who said satisfaction stems from perfection. Imperfect products can also lead to enjoyment and satisfaction. Take for instance the example of Merci, a premium retailer located in Paris that attracs trendsetters from all over the world. They just started a…
Nissan Electric Café : a popup store where you pay with energy instead of money
Nissan opened an original popup café to promote XStorage, a product made from recycled Nissan Leaf batteries that aims at storing energy for home usage. Under the hashtag #ElectrifyTheWorld Nissan tries to start the dialogue with citizens on alternative ways…
Dove opens first popup store in Paris : it’s superb
By Pierre-Nicolas Schwab •
Dove opened in Paris its first ever popup store on 9 November 2016 in the Saint-Lazare neighborhood (105 rue Saint-Lazare) and the least we can say is that it was impressive. Unlike other popup stores, this one is just massive…
Thierry Mugler popup store creates sensory customer experience
By Pierre-Nicolas Schwab •
Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create…
Retail innovation : visit of Paulig Kulma coffee store in Helsinki
By Pierre-Nicolas Schwab •
We just visited Kulma, the newest concept store of Finland-based coffee brand Paulig and it's an amazing place. This experiental store, combining a roastery, a bar, a coffee store, a barista insititude opened at the end of summer 2016 on…
Made.com : retail innovation at its best
By Pierre-Nicolas Schwab •
Want to experience a truly innovative store : pay a visit to Made.com, a brick-and-mortar shop which offers a truly unique customer experience. Introduction Made.com is an online brand offering design furniture at democratic prices through bypassing intermediaries. Their Parisian…
