Articles filed underRetail
Dynamic pricing in retail : can smart shelves lead to discrimination?
By Pierre-Nicolas Schwab •
We presented in another article a great innovation presented at the NRF2018 retail show this year : smart shelves. Those smart shelves are especially interesting because of their built-in cameras to detect customers' faces and interact accordingly with them. As…
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its "tap to go" system in a "Albert Heijn To Go"…
Retail innovation: smart shelves enable dynamic pricing
The biggest retail show on earth just opened its doors in New York. The NRF 2018 is the ideal place to observe market trends in the retail sector (professional shows in general are very good places to start market research:…
Have black boxes led to bankruptcies in the restaurant industry ?
By Pierre-Nicolas Schwab •
Back in 2015 Belgian authorities announced that B2C firms selling more than 25000€ per year in food (restaurants thus), would have to be equipped by July 2016 with a new model of cash register containing a black box registering all transactions. This,…
How Delhaize Urban Farm fits into their marketing strategy
By Pierre-Nicolas Schwab •
Supermarkets Delhaize are known for a marketing strategy based on differentiation : premium products and a broader assortiment are part of Delhaize DNA. Delhaize has also invested for several years in its branding and has started positioning itself as a respectful brand.…
Walmart wants to deliver you IN your home
By Pierre-Nicolas Schwab •
It should be always easier for people to order online, and in particular the delivery should be a smooth experience. Market researches show that delivery is actually a real pain point and the source of many complaints (delivery times longer…
How to use single-sign-on in retail to improve customer experience
By Pierre-Nicolas Schwab •
I recently gave a speech on identity management and GDPR at the Gigya Identified 2017 conference in London. There I had the opportunity to listen to another Julien Marlot who is the head of digital activities at Unibail. Unibail-Rodamco is…
Ugly vegetables look more natural and give stores a better image
Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
Which market research method for a new concept, product or service ?
Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
Imperfection can also be a source of delight and customer satisfaction
