Articles filed underRetail
How Delhaize Urban Farm fits into their marketing strategy
By Pierre-Nicolas Schwab •
Supermarkets Delhaize are known for a marketing strategy based on differentiation : premium products and a broader assortiment are part of Delhaize DNA. Delhaize has also invested for several years in its branding and has started positioning itself as a respectful brand.…
Walmart wants to deliver you IN your home
It should be always easier for people to order online, and in particular the delivery should be a smooth experience. Market researches show that delivery is actually a real pain point and the source of many complaints (delivery times longer…
How to use single-sign-on in retail to improve customer experience
I recently gave a speech on identity management and GDPR at the Gigya Identified 2017 conference in London. There I had the opportunity to listen to another Julien Marlot who is the head of digital activities at Unibail. Unibail-Rodamco is…
Ugly vegetables look more natural and give stores a better image
By Pierre-Nicolas Schwab •
Consumers perceive "ugly", misshappen vegetables, as more natural. Moreover communication campaigns promoting these "abnormal" products benefit also the stores , such campaign convey indeed a positive image in the minds of the customers. Those are the results of a study…
Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
By Pierre-Nicolas Schwab •
A few weeks ago we discussed an interesting, yet rather unusual, pricing scheme in the retail sector applied by e-merchant Garçonne & Cherubin : the Pay-What-You-Want system. We discuss today the experience of Edward Vizard, founder of Garçonne & Chérubin, on this…
Which market research method for a new concept, product or service ?
By Pierre-Nicolas Schwab •
Recently I was approach by a large group in the hospitality industry which wanted to conduct a market research for a new concept they had in mind. This hospitality concept had been broadly sketched. What the client wanted was a…
Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
By Pierre-Nicolas Schwab •
"Pay What You Want" is a concept that allows customers to gain control back over the prices they pay. This technique is rather old and academic research dating back to 2009 showed the benefits of that approach. A few concrete…
Imperfection can also be a source of delight and customer satisfaction
Nissan Electric Café : a popup store where you pay with energy instead of money
Dove opens first popup store in Paris : it’s superb
Thierry Mugler popup store creates sensory customer experience
Retail innovation : visit of Paulig Kulma coffee store in Helsinki
