Earn money by answering our surveys

Register now!
Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Alain Milliat: interview of a successful entrepreneur
Mar06

Alain Milliat: interview of a successful entrepreneur

Today we inaugurate a new article format. We wanted to give a voice to people that we hear too little in our opinion: successful entrepreneurs who have managed to master the difficulties of entrepreneurship and have grown their businesses. Besides interviewing experienced entrepreneurs we will also report on individual would-be entrepreneurs who have just started their business. Our guess is that comparing the two viewpoint will prove...

Read More
Increasing customer satisfaction through expectations management
Mar10

Increasing customer satisfaction through expectations management

Managing expectations is key to increase (or just ensure) customer satisfaction. In this article we explore bit the mechanism of expectation creation based on one actual example : Coolblue How do expectations influence customer satisfaction You’ve experienced already it : you purchased something on the internet. You’ve been waiting several days on the delivery and when it arrives, you unwrap the parcel and you’re disappointed by what...

Read More
Stop asking a NDA when asking an offer for a market research
Feb03

Stop asking a NDA when asking an offer for a market research

We have recently a series of inquiries for market research assignments in Belgium where prospects asked for DNA to be signed before the first meeting. Here is why it makes no sense and why we’ll always refuse to do it. Not sure the info you’re about to reveal is worth an NDA The most common situation is that of would-be entrepreneurs who are sure they have found a 1-billion $ gap in the market. They are so sure of it that they want to...

Read More