Articles filed underMarket research
How to do market research? Phase 3: choosing the right market research methods
By Pierre-Nicolas Schwab •
How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research…
How to do market research? Phase 2 : improve your idea
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
How to do market research? Phase 1: test your idea
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
How to do market research? Here’s our step-by-step guide that anyone can use
By Pierre-Nicolas Schwab •
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I'd have never believed it could take some much time but finally it's there. Find out in today's article why we…
GDPR : market research predicts companies will be hit by massive requests
By Pierre-Nicolas Schwab •
A market research carried out for Veritas reveals that a large number of UK consumers are planing to exercise their rights to privacy after 25 May 2018 (GDPR). What should we think about those results ? Market research results The…
Market research: the 5 trends that will shape the future of retailing
By Pierre-Nicolas Schwab •
Our most recent market research has identified 5 trends that will shape the future of retailing. Technology and tools to enhance decision making Innovations in visual display to make customers' purchase decisions easier Differentiating customer experiences Collection of data at…
How to successfuly realize qualitative interviews in market research studies
By Pierre-Nicolas Schwab •
Conducting good market research often requires to carry our a qualitative study. This is particulary true of customer satisfaction surveys that are often poorly designed and are not based on sound assumptions. In today's article we reflect on some essential…
Step-by-step market research guide almost ready: first teaser
Market analysis: what’s the future of supermarkets ?
Market research combines Big Data and qualitative techniques .. 120 years ago
Ghost kitchens : the next disruption in the restaurant industry?
New in 2018: step-by-step market research guide for all
