Articles filed underMarket research

Market research: be careful when choosing the location of your store
By Pierre-Nicolas Schwab • 18 july 2018
A customer recently asked us to help him decide between several locations for his next store. This exercise is like doing a little market research and it's actually crucial to the success of your business. The wrong location can lead…
- Marketing
How to do market research? Phase 6: quantitative techniques
13/06/18
How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth…
- Marketing
How to do market research? Phase 5: qualitative techniques
11/06/18
How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with…
- Marketing
How to do market research? Phase 4: PESTEL and competition analysis
By Pierre-Nicolas Schwab •8 june 2018
How to do market research? This is the question we're helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post…
- Marketing
How to do market research? Phase 3: choosing the right market research methods
By Pierre-Nicolas Schwab •6 june 2018
How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research…
- Marketing
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How to do market research? Phase 2 : improve your idea
By Pierre-Nicolas Schwab •4 june 2018
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
- Marketing
How to do market research? Phase 1: test your idea
By Pierre-Nicolas Schwab •1 june 2018
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
- Marketing