Articles filed underMarket research
Market analysis: what’s the future of supermarkets ?
By Pierre-Nicolas Schwab •
How will supermarkets look like in 10 year from now ? Will employees be replaced by robots or won't there just be any employees left ? While points of sales are more and more resembling an extension of online businesses…
Market research combines Big Data and qualitative techniques .. 120 years ago
Visualizing data has become a standard task and one essential component of data science today. But, haven't we forgotten how lucky we are to have all that data available and to be able to use it for various purposes ?…
Ghost kitchens : the next disruption in the restaurant industry?
I recently reflected on Deliveroo's and Uber's ghost kitchens which have appeared in various cities (read here and there) of the US and in London (read this article in the Guardian). Those ghost kitchen make perfect economic sense : margins…
New in 2018: step-by-step market research guide for all
By Pierre-Nicolas Schwab •
Happy new year everybody ! What an amazing year 2017 has been for us. We feel blessed to have carried out so many market research and Big Data projects last year : banking, retail, media, FMCG, luxury, IT, indusrail goods,…
Marketing research reveals free apps are bad for business
By Pierre-Nicolas Schwab •
A recent marketing research published in the Journal of Marketing reveals that offering a free version of an app reduces the speed of adoption of the paying version of the same app. In other words, you will reduce the odds…
market research : how do Europeans pay ?
By Pierre-Nicolas Schwab •
My mother-in-law is Italian. She hardly make two payments a year with her credit card. On my way to the University of Mainz a few weeks ago, I met a 64-year old taxi driver of Turkish origin who prouded himself not to…
Market research : 190000 users surveyed on their connected future
By Pierre-Nicolas Schwab •
The Mozilla foundation released the results of a worldwide market research on digital lives. The survey was entitled "How connected are you?" and gathered answers from pretty much all countries around the world. In today's post I chose to focus…
