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Customer experience: this Aesop product is a disaster
Sep19

Customer experience: this Aesop product is a disaster

Aesop is a great brand. I respect it a lot and often cite it in example as far as customer experience, branding and retail strategy are concerned (not mentioning their great store designs). Read also One Day One Idea : Aesop’s technique to get customers in the store But for once I’m disappointed. Very disappointed. I was having lunch in an upscale restaurant in France during my holiday and was shocked to discover one particular...

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Marketing research: the influence of privacy perception on customer loyalty
Aug27

Marketing research: the influence of privacy perception on customer loyalty

What does privacy mean in the age of robots, articifial intelligence and omnipresent algorithms? How do users percive privacy and how is it traded off against other benefits (personalization for instance)? Those are still emerging questions that a team of marketing researchers from the University of Toulouse (France) tried to answer at the 2018 EMAC conference that was helf in Glasgow. More specifically the study looked at the factors...

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Beneteau applied simple market research method to calcule market share
Aug20

Beneteau applied simple market research method to calcule market share

French radio and TV station BFM has a very interesting program that I like to listen to. It’s called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président of Essilor and visiting professor at HEC business school. Read also Read our white paper on market research In one of the latest episodes, Fontanet, who was also the COO of French sail and motor boat...

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IntoTheMinds offers market research services in France
Aug06

IntoTheMinds offers market research services in France

We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone’s throw from the Opera house, offers facilities to welcome clients, conduct focus groups as well as face-to-face interviews. Our Paris base camp also offers us an opportunity to take a closer and more continuous look at the vibrant retail scene. As you...

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How to do market research? Phase 7: the transition to the business plan
Jun15

How to do market research? Phase 7: the transition to the business plan

How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input to your business and financial plans.  Read phase 7 of our market research methodology Before we give you an overview of this last step, let us remind you that you can read the previous posts that accompanied the...

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How to do market research? Phase 6: quantitative techniques
Jun13

How to do market research? Phase 6: quantitative techniques

How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth phase of our 7-phase market research methodology). You can find the previous episodes here : Introduction, Phases 1, 2, 3, 4, and 5. Read step 5 of our market research methodology What is...

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How to do market research? Phase 5: qualitative techniques
Jun11

How to do market research? Phase 5: qualitative techniques

How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with the preliminary phases of market research : putting the idea on paper and fixing its flaws with Design Thinking improving the business idea with a prototype choosing the right market research...

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How to do market research? Phase 4: PESTEL and competition analysis
Jun08

How to do market research? Phase 4: PESTEL and competition analysis

How to do market research? This is the question we’re helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post on this blog. Today we’ll be dealing with Phase 4: the PESTEL analysis and the competition analysis. READ PHASE 4 OF OUR MARKET RESEARCH METHODOLOGY If you missed the latest episodes you can find...

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How to do market research? Phase 3: choosing the right market research methods
Jun06

How to do market research? Phase 3: choosing the right market research methods

How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research methods, which is the aim of phase 3. If you believe that market research = online survey, you better make sure you read today’s article because you may be surprised. ACCESS PHASE 3 OF OUR ONLINE MARKET...

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How to do market research? Phase 2 : improve your idea
Jun04

How to do market research? Phase 2 : improve your idea

How to do market research ? Here comes the second phase of our 7-step methodology that we’ve spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the whole market research methodology. So today we discuss Phase 2 which focuses on improving your initial idea. In Phase 1 we discussed how to get informal feedback and gather additional insights through...

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How to do market research? Phase 1: test your idea
Jun01

How to do market research? Phase 1: test your idea

To accompany the publication of our practical guide on “How to do market research” we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we’ll be dealing today with the first phase : testing your idea. Phase 1 of our market research method is divided into 3 sub-steps: Put your idea on paper Test your idea informally Use Design...

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Christmas 2017 retail memories : the Chanel store display windows
Jan26

Christmas 2017 retail memories : the Chanel store display windows

On the first week of January I captured in Paris the Christmas remains of some great store windows on and around Place Vendôme. I was especially attracted by the Chanel store which displayed two fabulous windows. They reminded me on the one hand of early collectors’ cabinets that mixed objects from different origins. Look or instance at how Chanel items are put among other objects. The cabinet of curiosities by Domenico Remps...

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Market research : 190000 users surveyed on their connected future
Nov27

Market research : 190000 users surveyed on their connected future

The Mozilla foundation released the results of a worldwide market research on digital lives. The survey was entitled “How connected are you?” and gathered answers from pretty much all countries around the world. You can find the results of the survey here. In today’s post I chose to focus on some particular aspects of it that relate to articles I’ve published over the past weeks. Customers’ expectations...

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Combining ethnography and Big Data in market research : a real example
Oct25

Combining ethnography and Big Data in market research : a real example

Qualitative research techniques have inherently an ethnographic background that many market research firms tend to ignore. Qualitative techniques are there to help researchers discover what’s going on and build their assumptions. This is exactly what we tried to do when we visited the N5 winebar last month too prepare the launch of the franchise. Observation as a qualitative market research technique The first step we undertook...

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Market research : evolution of food purchasing behaviors on the French market
Aug28

Market research : evolution of food purchasing behaviors on the French market

Update: April 2020 What are the significant trends in the food market? What is consumed, and how? In this article, we return to the evolutions of this market. Discover also the prospective study that we carried out on the future of the retail sector at the time of Covid-19 and our study on the market of organic products. As we detail in our white paper on market research, you will have to rely on many complementary aspects for a...

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Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
Apr12

Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin

A few weeks ago we discussed an interesting, yet rather unusual, pricing scheme in the retail sector applied by e-merchant Garçonne & Cherubin : the Pay-What-You-Want system. We discuss today the experience of Edward Vizard, founder of Garçonne & Chérubin, on this pricing scheme. IntoTheMinds: How did you come up with the idea of ​​making a Pay-What-You-Want system? Edward Vizard : Being of British origin and particularly...

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Twinkind went bankrupt : another startup in 3D printing has died
Mar03

Twinkind went bankrupt : another startup in 3D printing has died

A few years ago we discovered in Berlin a very hot startup : Twinkind. They specialized in 3D printed figurines in a quality never seen before. Their process was based was unique as we explained in this interview of its founder Timo Schaedel. Unfortunately Twinkind filled for bankruptcy in June 2016. The press realease (in German) doesn’t give much detail on the reasons of the failure but our guess is that the market was...

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Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
Feb10

Retail : Garconne et Cherubin offers “Pay-What-You-Want” option

“Pay What You Want” is a concept that allows customers to gain control back over the prices they pay. This technique is rather old and academic research dating back to 2009 showed the benefits of that approach. A few concrete examples were noticed here and there, but this marketing strategy remained rare. Firms remain reluctant to let customers decide and fear that this freedom may be misued by customers. In this context...

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Chanel prestigious double popup store in Paris Le Marais
Jan27

Chanel prestigious double popup store in Paris Le Marais

Chanel has opened a prestigious double popup store in Le Marais, Paris’ heart of fashion trends. The popup store occupies two spaces (one of 127m², one of 37m²) in the recently restaurated Hôtel Amelot de Bisseuil, located 47 rue Vieille-du-Temple. The smaller space is dedicated to shoes, while the other has accessories and clothes on display. The popup store(s) will remain open until May 2017. Unlike other popup stores which...

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Vestiaire Collective opens popup corner at Mandarin Oriental
Jan20

Vestiaire Collective opens popup corner at Mandarin Oriental

During the Christmas period French e-commerce company “Vestiaire Collective” (specialized in second-hand luxury goods) opened a popup corner in the lobby of the Mandarin Oriental palace, 231 rue Saint Honoré, in Paris. The corner was opened from 12 December until 23 December and proposed some 60 objects ranging from 200€ (chanel cufflinks) to 38000€ (for a made-to-order Hermes blue crocodile Kelly bag, see picture at the...

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Nissan Electric Café : a popup store where you pay with energy instead of money
Jan13

Nissan Electric Café : a popup store where you pay with energy instead of money

Nissan opened an original popup café to promote XStorage, a product made from recycled Nissan Leaf batteries that aims at storing energy for home usage. Under the hashtag #ElectrifyTheWorld Nissan tries to start the dialogue with citizens on alternative ways to create, store and use energy. It’s also for them a way to promote their XStorage battery system, a by-product of Leaf batteries. For those of you who don’t know the...

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Dove opens first popup store in Paris : it’s superb
Dec02

Dove opens first popup store in Paris : it’s superb

Dove opened in Paris its first ever popup store on 9 November 2016 in the Saint-Lazare neighborhood (105 rue Saint-Lazare) and the least we can say is that it was impressive. Unlike other popup stores, this one is just massive and resembles very much a “normal” store in terms of surface, personnel, and diversity of experiences proposed. In addition it has a very “clean” look, much aligned with Dove positioning....

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Thierry Mugler popup store creates sensory customer experience
Nov25

Thierry Mugler popup store creates sensory customer experience

Thierry Mugler opened à popup store for a very short period of time to promote his new perfume #HateToLove. This ephemeral retail space was located 14 rue de Turenne in Paris. Despite the limited space available, Mugler managed to create an interesting sensory customer experience, one that differentiates from what other popup stores propose (having a differentiation strategy, even for popup stores, has become pivotal for marketers)...

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Armani Box popup store innovates to leverage customer loyalty
Nov18

Armani Box popup store innovates to leverage customer loyalty

The Armani popup store was opened in Paris at 11 rue Debeylleme mid-October to promote the Armani make-up products. It will remain open until late December 2016. We visited the store in mid-November and loved what we saw. It’s not only a branding operation; it’s also a very clever marketing operation (for instance in terms of customer loyalty). Several clever innovations have been deployed to ensure visitors are satisfied...

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Re-Belle jams : an ethical project against food waste
Nov09

Re-Belle jams : an ethical project against food waste

Here is a very nice project we discovered at SIAL 2016 : jams made from fruits and vegatables that were removed from the shelves and that should have thrown into the bin. It can be seen as the extension of trend that emerged in 2014 when Intermarché started selling “ugly fruits and vegetables”, i.e. fruits and vegetables that couldn’t be sold because of their aspect and lack of conformity to the standard of the...

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Lilo : Grow your aromatic herbs in your kitchen with 3.0 LED technology
Nov07

Lilo : Grow your aromatic herbs in your kitchen with 3.0 LED technology

In 2014 we spotted several GIY (“Grow It Yourself”) innovations at SIAL food fair. The Grow-Your-Own-Mushrooms niche had attracted several new entrants (we discussed for instance the Gumelo case). At SIAL 2016 we saw less of those innovations and only one was worth reporting according to us : Lilo. Lilo addresses a problem we’ve all experienced : growing culinary herbs in your kitchen. If you have tried it already,...

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Fred Le Chevalier at Le Bon Marché
Oct14

Fred Le Chevalier at Le Bon Marché

Le Bon Marché is known to be a very trend place for spotting the latest trends in fashion and design. A visit is always worthwhile for those who do practice your market research skills. A recent visit we paid to the store enabled us to see the installations by Fred Le Chevalier, a Parisian artist. Le Chevalier’s black and white paper characters have been found on Parisian walls since 2010. Le Chevalier defines himself as a...

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London : discover Niketown’s new way to display shoes
Aug03

London : discover Niketown’s new way to display shoes

While on a tour to detect retail innovations in London, I spotted an interesting device at Niketown on Oxford street (don’t forget to have a look at our interactive map of innovative stores in Europe). London’s Niketown is pretty similar to the Nike flagship store of New York. Different departments on each story, each story being organized around one or more sport. Pretty Much in the center of the London store (on the 3rd floor)...

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Sharing economy : revenues to be taxed in France
Feb15

Sharing economy : revenues to be taxed in France

The good thing with the sharing economy is that it has empowered individuals to make money. The bad thing is that governments haven’t been able to take much advantage of those new business models. In France the sharing economy represents a turnover of €2.5bn and a workforce estimated to 13000. Needless to say, it was more than enough to get the attention of governments in desperate need of money since the financial crisis has begun in...

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Facebook case: towards more Big Data transparency ?
Feb12

Facebook case: towards more Big Data transparency ?

No later than Monday we were announcing the next Big Data revolution : algorithms will become more transparent in the future. We argued consumers will become increasingly aware of how sensitive their data is, eventually demanding information on how it is used and Big Data transparency. On Monday evening (08 Feb 2016) the French data protection authority (CNIL) together with the fraud authorities (DGCCRF) confirmed that trend. They...

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Pantone opens a pop-up store in Paris
May07

Pantone opens a pop-up store in Paris

Pantone uses pop-up stores as a real marketing strategy to promote products and enter the market. We visited the newly opened pop-up store of Pantone in the so-called Marais area in Paris. It is located 51 rue du Temple and in a small, ca. 30 sq meter boutique. It opened on April 5th and will stay until the end of July to present the summer collection of clothes. It is said that a new pop-up store will then open 11 rue Debelleyme in...

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Innovations in the postal sector. Episode 6: let’s go digital
Apr04

Innovations in the postal sector. Episode 6: let’s go digital

We went through many different innovations during the last weeks. Some of them were centered around postal services, other were completely new but took advantage of the cost structure in place. The challenge is incredible for postal operators. If they want to survive they have no other choice than to innovate widely. In this last episode we explore the digitization trend. Postal operators have long understood that the need for paper...

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Innovation in the postal sector. Episode 5 : automatic lockers
Mar28

Innovation in the postal sector. Episode 5 : automatic lockers

Here’s already the fifth episode of our series (read here episodes 1, 2, 3, and 4) on innovation in the postal sector. The postal sector is one of the most innovative and adapts constantly to new or emerging consumers behaviors. Automatic lockers is one very successful example. Episode 5: automatic lockers to better match customers’ needs and behaviors A widespread solution in Europe As you will read from the section below,...

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Innovations in the postal sector. Episode 4: returning online purchased goods
Mar26

Innovations in the postal sector. Episode 4: returning online purchased goods

One crucial challenge of e-commerce today is to manage the offline part, i.e. the delivery. Yet, not all customers order right from the first time; nor are they protected from malfunctions, defects, and the like. Getting returns right (and free-of-charge) has become a must for e-tailers as this impacts the overall customer experience. Read here the fourth episode of our series on innovation in the postal sector (you can access past...

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Innovations in the postal sector. Episode 3: new delivery options
Mar21

Innovations in the postal sector. Episode 3: new delivery options

Here is episode 3 already of our series on innovations launched by postal operators. You can access the first episodes of the series here (episode 1, episode 2). The innovation we’ll be dealing with today is driven by societal and behavioral changes. E-commerce rise can’t be stopped anymore. We are about to witness some dramatic changes industry-wide and the supply-chain providers will be put under pressure for the next decade to...

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Innovations in the postal sector. Episode 2: insurance services
Mar17

Innovations in the postal sector. Episode 2: insurance services

We continue today our series of innovative services in the postal sector (read here episode 1) with a very interesting initiative of French postal operator La Poste. Not sure this one will be successful as it faces already some resistance. Episode 2: insurance   Insurance services in the postal sector La Poste is about to test a new project with Polyexpert to equip postmen with smartphones so that they can photograph damages in...

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