Articles filed underMarket research france
Ferrari, Lamborghini, … who are the firms which buy luxury cars in France?
By Pierre-Nicolas Schwab •
Did you know that in France, companies (and not necessarily large ones) buy Ferrari, Lamborghini, Rolls-Royce, Bentley and Aston Martin cars? Would you like to know more about these companies that are doing so well? Follow us in a little…
Firms’ creations in France: an interactive visualization
The National Institute of Statistics (see our article on the search for statistical data for your market research) make quality data available to all, but it is still necessary to be able to use them efficiently. They are often in…
French economy ministry uses data to predict bankruptcy and help firms
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State?…
Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
By Pierre-Nicolas Schwab •
Karl Lagerfeld is no longer with us. A fashion genius, he was also an extraordinary multi-talented and accomplished artist whose many facets were reflected in his artistic practices. The first paradox for this man who did not claim to be…
Correcteo transforms a niche market into a business opportunity
By Pierre-Nicolas Schwab •
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to…
CoCasse vegetable tablets: a surprizing food innovation
By Pierre-Nicolas Schwab •
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of…
Marketing research : purchase drivers of luxury iconic products
By Pierre-Nicolas Schwab •
An interesting piece of marketing research was presented on the last day of the International Marketing Trends conference that took place in Venice from 17 to 19 January 2019. The research was carried out by a team of 4 researchers…
