Articles filed underMarket research france
French economy ministry uses data to predict bankruptcy and help firms
By Pierre-Nicolas Schwab •
Anticipating the failure of businesses is a challenge both for entrepreneurs and for the State itself. Did you know that a bankruptcy, beyond the financial and emotional cost it represents for the entrepreneur, also represents a burden for the State?…
Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
Karl Lagerfeld is no longer with us. A fashion genius, he was also an extraordinary multi-talented and accomplished artist whose many facets were reflected in his artistic practices. The first paradox for this man who did not claim to be…
Correcteo transforms a niche market into a business opportunity
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to…
CoCasse vegetable tablets: a surprizing food innovation
By Pierre-Nicolas Schwab •
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of…
Marketing research : purchase drivers of luxury iconic products
By Pierre-Nicolas Schwab •
An interesting piece of marketing research was presented on the last day of the International Marketing Trends conference that took place in Venice from 17 to 19 January 2019. The research was carried out by a team of 4 researchers…
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
By Pierre-Nicolas Schwab •
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of "permanent" shops: the mattress. A native digital actor, Tediber has just opened a…
How to conduct market research in B2B?
By Pierre-Nicolas Schwab •
[caption id="attachment_41913" align="alignright" width="250"] Download our free guide to B2B market research[/caption] B2B market research (one of our specialities) has some notable features when compared to B2C market research (see the full article we have devoted to B2C here). As…
WeMaintain : this startup disrupts the market of elevator maintenance
Market research at SIAL Paris 2018. Trend #5: Sensational Food
Market research at SIAL Paris 2018. Trend #4: Clean Food
Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
Market research at SIAL Paris 2018. Trend #2: Easy Snacking
