Articles filed underMarket research france
Correcteo transforms a niche market into a business opportunity
By Pierre-Nicolas Schwab •
The exercise of preparing a final thesis can be a complex task for a student. It is with a view to supporting them that Quentin Demey created Correcteo, a platform that allows students to receive the support they need to…
CoCasse vegetable tablets: a surprizing food innovation
It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of…
Marketing research : purchase drivers of luxury iconic products
An interesting piece of marketing research was presented on the last day of the International Marketing Trends conference that took place in Venice from 17 to 19 January 2019. The research was carried out by a team of 4 researchers…
Tediber, the success story of a Digital Native Vertical Brand (DNVB)
By Pierre-Nicolas Schwab •
Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of "permanent" shops: the mattress. A native digital actor, Tediber has just opened a…
How to conduct market research in B2B?
By Pierre-Nicolas Schwab •
[caption id="attachment_41913" align="alignright" width="250"] Download our free guide to B2B market research[/caption] B2B market research (one of our specialities) has some notable features when compared to B2C market research (see the full article we have devoted to B2C here). As…
WeMaintain : this startup disrupts the market of elevator maintenance
By Pierre-Nicolas Schwab •
BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is…
Market research at SIAL Paris 2018. Trend #5: Sensational Food
By Pierre-Nicolas Schwab •
Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today "sensational" products, those that provide intense pleasure. In today's article, we illustrate this area…
