Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Market research : how to study your market when going abroad?
Jun21

Market research : how to study your market when going abroad?

I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI and Hub.Brussels. 3 essential techniques to carry a market research when going abroad Based on the B2C guide to market research and B2B guide to market research we published earlier this year, I presented the 3 essential steps of a...

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Market research: the evolution of credit card ownership in Europe
May24

Market research: the evolution of credit card ownership in Europe

If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the dynamics of this market and complement the article I wrote on payment methods used in Germany (by the way, did you know that for the first time Germans have not been using cash predominantly for their purchases in 2018: it...

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Media research : 4 data journalism projects worth knowing
Mar18

Media research : 4 data journalism projects worth knowing

As part of the Big Data Initiative (which I’m chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members’ projects in the field of data journalism. Although more than a dozen presentations related to this topic twere given, I chose to report and compare in this article only 4 of them that are extremely concrete and launched each in a different...

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Customer experience: is Soho House Berlin the future of concept stores?
Sep17

Customer experience: is Soho House Berlin the future of concept stores?

Soho House is known as a group of private members’ clubs around the world. Of English origins the concept has spread into continental Europe too. Berlin has its Soho Club too and the non-private parts are worth a visit, especially the concept store on the ground floor which is in our opinion a model of what the future of retail will look like. Before we report on our visit there, let’s have a brief introduction on the Soho...

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Renault opens 100% electric vehicles store in Berlin
Sep14

Renault opens 100% electric vehicles store in Berlin

Car manufacturers are betting on alternative energies to sustain their growth. As on our market research revealed, the market for electrical cars is growing at different paces in Europe with Germany being one of the top markets in 2016. Logically manufacturers are trying to communicate more on the advantages of these vehicles and Renault, as market leader for electrical vehicles with a market share of 23.7% in Europe in 2017, opened a...

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