Articles filed underMarket research europe

Organic Market: A Comprehensive Study and Future Development Scenarios
By Pierre-Nicolas Schwab • 29 may 2026
The new inflationary crisis looming in 2026 risks jeopardizing the recovery of the organic market. In this comprehensive report, we review the evolution of the market worldwide, then focus on Europe and examine future prospects.
- Marketing
Marketing mix: analysis of the cosmetics brand Lush
22/05/26
I love the Lush cosmetics brand. It's an example of good marketing management. The brand has grown thanks to a very innovative marketing strategy, which I analyze using the 7Ps marketing mix model.
- Marketing
Panini: A Marketing Strategy That Adapts to the Times
30/03/26
In this article, I examine Panini's marketing strategy and analyze its evolution over the past few years. Panini has successfully modernized, reached new target audiences, and ensured the long-term viability of its business, which was launched in 1961.
- Research
- Strategy
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •7 january 2026
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
- Marketing
Technogym: innovation, the key to its global success
By Pierre-Nicolas Schwab •8 december 2025
I decipher the drivers behind Technogym's innovation strategy for you after my visit to their flagship store in Milan.
- Innovation
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The plant-based meat market is in decline
By Pierre-Nicolas Schwab •24 march 2025
The plant-based meat market is in a crisis in 2025. Find out why in this analysis.
- Marketing
Why HelloFresh is entering the ready meals market
By Pierre-Nicolas Schwab •24 february 2025
In this article, I will explain HelloFresh's strategy for maintaining growth in Europe. The company has decided to diversify into ready meals.
- Strategy