Articles filed underMarket research europe

Panini: A Marketing Strategy That Adapts to the Times
By Pierre-Nicolas Schwab • 30 march 2026
In this article, I examine Panini's marketing strategy and analyze its evolution over the past few years. Panini has successfully modernized, reached new target audiences, and ensured the long-term viability of its business, which was launched in 1961.
- Research
- Strategy
Valentine’s Day: Latest Statistics and Outlook for 2026
07/01/26
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
- Marketing
Technogym: innovation, the key to its global success
08/12/25
I decipher the drivers behind Technogym's innovation strategy for you after my visit to their flagship store in Milan.
- Innovation
The plant-based meat market is in decline
By Pierre-Nicolas Schwab •24 march 2025
The plant-based meat market is in a crisis in 2025. Find out why in this analysis.
- Marketing
Why HelloFresh is entering the ready meals market
By Pierre-Nicolas Schwab •24 february 2025
In this article, I will explain HelloFresh's strategy for maintaining growth in Europe. The company has decided to diversify into ready meals.
- Strategy
Earn up to 50 € by taking part in one of our market studies.
Register now
Alvo simplifies the transfer of companies [podcast]
By Pierre-Nicolas Schwab •26 may 2023
The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative…
- Entrepreneurship
Air transport: market consolidation in sight
By Pierre-Nicolas Schwab •3 april 2023
During the Covid crisis, we published an analysis of the airline industry's future. At that time, we predicted a market consolidation due to the disappearance and takeover of "small" airlines. This consolidation is underway, and 2023 will be the year it will…
- Strategy