Articles filed underMarket research europe
Market research: the evolution of credit card ownership in Europe
By Pierre-Nicolas Schwab •
If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the…
Media research : 4 data journalism projects worth knowing
As part of the Big Data Initiative (which I'm chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members' projects in the field of data journalism. Although…
How to do market research? Phase 5: qualitative techniques
How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with…
How to do market research? Phase 2 : improve your idea
By Pierre-Nicolas Schwab •
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
How to do market research? Phase 1: test your idea
By Pierre-Nicolas Schwab •
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
How to do market research? Here’s our step-by-step guide that anyone can use
By Pierre-Nicolas Schwab •
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I'd have never believed it could take some much time but finally it's there. Find out in today's article why we…
The food industry: why 80% of new products fail
By Pierre-Nicolas Schwab •
This article draws on 20 years of observation of the food industry. And identifies the 4 main reasons why 80% of products launched in the food industry fail.
