Articles filed underMarket research europe
Media research : 4 data journalism projects worth knowing
By Pierre-Nicolas Schwab •
As part of the Big Data Initiative (which I'm chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members' projects in the field of data journalism. Although…
How to do market research? Phase 5: qualitative techniques
How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with…
How to do market research? Phase 2 : improve your idea
How to do market research ? Here comes the second phase of our 7-step methodology that we've spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the…
How to do market research? Phase 1: test your idea
By Pierre-Nicolas Schwab •
To accompany the publication of our practical guide on "How to do market research" we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we'll…
How to do market research? Here’s our step-by-step guide that anyone can use
By Pierre-Nicolas Schwab •
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I'd have never believed it could take some much time but finally it's there. Find out in today's article why we…
The food industry: why 80% of new products fail
By Pierre-Nicolas Schwab •
This article draws on 20 years of observation of the food industry. And identifies the 4 main reasons why 80% of products launched in the food industry fail.
Market research : how do sales of electric vehicles in Europe look like?
By Pierre-Nicolas Schwab •
The European Automobile Manufacturers Association (ACEA) released recently an interactive maps that presents the state of the market for electric vehicles in the European Union. The figures presented refer to Electric-Chargeable Vehicles (ECV's) sold in Europe in 2016. The numbers remain…
