Articles filed underMarket research europe

The plant-based meat market is in decline
By Pierre-Nicolas Schwab • 24 march 2025
The plant-based meat market is in a crisis in 2025. Find out why in this analysis.
- Marketing
Why HelloFresh is entering the ready meals market
24/02/25
In this article, I will explain HelloFresh's strategy for maintaining growth in Europe. The company has decided to diversify into ready meals.
- Strategy
Alvo simplifies the transfer of companies [podcast]
26/05/23
The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative…
- Entrepreneurship
Air transport: market consolidation in sight
By Pierre-Nicolas Schwab •3 april 2023
During the Covid crisis, we published an analysis of the airline industry's future. At that time, we predicted a market consolidation due to the disappearance and takeover of "small" airlines. This consolidation is underway, and 2023 will be the year it will…
- Strategy
Declining podcast market: still a good inbound strategy?
By Pierre-Nicolas Schwab •2 march 2023
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to…
- Marketing
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6 B2B trends to succeed in 2023 despite uncertainty
By Pierre-Nicolas Schwab •5 january 2023
What will be the key B2B trends in 2023? The year 2022 was a tough one, but 2023 is likely to be even tougher. In this article, I share my concerns and hopes to stay the course in a storm…
- Strategy
Balsamic vinegar in cocktails [new features SIAL 2022]
By Pierre-Nicolas Schwab •24 october 2022
Balsamic vinegar was in the spotlight in France's 2022 edition of the World Food Fair (SIAL). Two products, in particular, caught our attention: the "balsamic gin" from Leonardi (Italy) and the Cocktail Spark from Daregal (France). These two innovative products based…
- Marketing