Articles filed underConsumer behavior
What are the habits related to money withdrawals in Europe?
By Pierre-Nicolas Schwab •
Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the…
Market research: who are the customers of ride-hailing applications?
Travel options are changing, and many American consumers' habits are also changing. 10 years after the creation of Uber, what is the status of private transport and ride-hailing applications? Who uses this type of application, how and why? In this…
Interactive showcases: the innovative tool that retailers have always dreamed of?
The creation of attractive storefronts is an integral part of the marketing plan in the retail sector. In the digital age, retailers are moving towards interactive displays. Storefronts that adapt to their environment and create interaction with this environment while…
Facebook’s hidden strategy to increase your addiction
By Pierre-Nicolas Schwab •
As part of my good resolutions for 2019 I decided to further reduce my use of social networks which take my precious time away. Banning Facebook during the month of January was my first step to achieve my objectives. To…
Recommendation systems: a scientific investigation of user inaction
By Pierre-Nicolas Schwab •
One of the most interesting researches at RecSys 2018 was for me the paper on user inaction by Qian Zhao, Martijn Willemsen, Gediminas Adomavicius, F. Maxwell Harper and Joe Konstan (full title: "Interpreting User Inaction in Recommender Systems"). We are so focused on…
Retail: arrange products attractively to make customers buy more
By Pierre-Nicolas Schwab •
In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each…
2/3 of value lost in 18 months: future of Snapchat doesn’t look good
By Pierre-Nicolas Schwab •
What is Snapchat' future? Will Snapchat still be alive in 5 years from now? In the light of the latest financial results investors can be doubtful. We predicted this downturn 3 years ago when most people were seeing Snapchat as…
Market research : the combined effect of music and light in the retail sector
Societal and ethical issues of digitization: are emotions covered by GDPR?
We live in a technocracy : technology is driving behaviours and law
Cambridge Analytica scandal: it’s the user stupid !
Retail: here’s how you can make it easy for people to buy more
