Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Gmail: a friend who wishes you well (but who will not let you go)
Jul29

Gmail: a friend who wishes you well (but who will not let you go)

Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the guise of improving the Google user experience and its multiple subsidiaries seek to keep users captive at all costs. Explanations in today’s article and feedback on the featured snippets...

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How smartphones have changed our lives and enslaved us
Jul22

How smartphones have changed our lives and enslaved us

You probably won’t read this article up to the end. And that’s because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our lives, it’s about its pervasive effects on our behavior and in particular on how it changes the way our brain works. “I want my life back” was the starting point of my quest...

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Evolution of alcohol consumption and the market for de-alcoholisation
Jun12

Evolution of alcohol consumption and the market for de-alcoholisation

The evolution of alcohol consumption in Europe is leading many industry players to rethink their offer. In this article, we return in particular to the initiative launched by Philippe Stassen and the Meurens brothers who are joining forces to propose a new de-alcoholisation offer in the Charleroi region. Alcohol consumption in Europe In France, alcohol consumption has been on the decline for nearly 80 years. While a Frenchman consumed...

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A new generation of electric bicycles: the match between France and Belgium is being replayed
May22

A new generation of electric bicycles: the match between France and Belgium is being replayed

After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that a look at 2 significant players could help those who are still at the market research stage. In today’s post, we compare two electric bicycles: Cowboy on one side and Coleen on the...

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Music streaming: the primary source of income for the music industries
Apr05

Music streaming: the primary source of income for the music industries

While the sales physical formats are suffering, the SNEP (National Union of Phonographic Publishing) report reveals that only the sales of vinyl’s are on the rise in France, attracting consumers to their vintage and authentic side. More and more music lovers are using digital platforms such as music streaming platforms to listen to their favourite artists and music while discovering new musical creations. Summary What is Music...

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