Articles filed under Consumer behavior

Comfort food, a key food trend for 2025

By Pierre-Nicolas Schwab • 14 october 2024

In this article, I look at a major food trend 2025: comfort food. You will find statistics on the different "verticals" of this market and a psychological explanation of the fitness of this type of food.
- Marketing
Greenwashing: retailers must play their part

11/10/24

In this article, you'll discover how Nesquik inflates its margins through greenwashing. An eco-responsible product is sold for 48% more than its standard equivalent. Consumer psychology explains why this technique works so well.
- Marketing
Customer trust: 549 Market Research studies reveal their secrets

31/05/24

In this article, you'll discover the 8 factors influencing customer confidence in a company. Confidence is a central concept that plays a role in customer satisfaction and loyalty, among other things.
- Research
What is the future of the non-food retail sector?

By Pierre-Nicolas Schwab • 29 may 2024

The outlook for the non-food retail sector in 2024 is bleak. But 3 underlying trends offer hope.
- Other
- Strategy
Advertising: improving effectiveness with eye-tracking

By Pierre-Nicolas Schwab • 10 november 2023

Eye-tracking is an advanced technology that can improve your advertising. But without going that far, you'll find in this article a simple tip for anticipating the effectiveness of your ads.
- Marketing
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Don’t smile too much if you want to be perceived as competent

By Pierre-Nicolas Schwab • 25 october 2023

How can you increase your chances of turning a prospect into a customer? Closing the deal also depends on how competent you feel. Research unravels some of the mysteries.
- Research
Subscriptions: Increase +200% revenues thanks to automatic renewal

By Pierre-Nicolas Schwab • 15 september 2023

Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers' revenues by 14% to over 200%.
- Research