Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Music streaming: the primary source of income for the music industries
Apr05

Music streaming: the primary source of income for the music industries

While the sales physical formats are suffering, the SNEP (National Union of Phonographic Publishing) report reveals that only the sales of vinyl’s are on the rise in France, attracting consumers to their vintage and authentic side. More and more music lovers are using digital platforms such as music streaming platforms to listen to their favourite artists and music while discovering new musical creations. Summary What is Music...

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What are the habits related to money withdrawals in Europe?
Feb27

What are the habits related to money withdrawals in Europe?

Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the differences in money withdrawals across Europe and continues the report that we have written on payment methods in the countries of the European Union. Summary The Connection to Cash The Conditions...

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Market research: who are the customers of ride-hailing applications?
Feb26

Market research: who are the customers of ride-hailing applications?

Travel options are changing, and many American consumers’ habits are also changing. 10 years after the creation of Uber, what is the status of private transport and ride-hailing applications? Who uses this type of application, how and why? In this article, we propose to analyse the evolution of transport applications for private individuals according to their consumers. As most of these applications originate from the United...

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Interactive showcases: the innovative tool that retailers have always dreamed of?
Feb20

Interactive showcases: the innovative tool that retailers have always dreamed of?

The creation of attractive storefronts is an integral part of the marketing plan in the retail sector. In the digital age, retailers are moving towards interactive displays. Storefronts that adapt to their environment and create interaction with this environment while keeping essential functions such as displaying the brand’s new products, promoting ongoing discounts, and much more. In this article, we will review the status of...

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Facebook’s hidden strategy to increase your addiction
Jan18

Facebook’s hidden strategy to increase your addiction

As part of my good resolutions for 2019 I decided to further reduce my use of social networks which take my precious time away. Banning Facebook during the month of January was my first step to achieve my objectives. To resist the temptation I logged out from all my devices to make it more difficult to access Facebook. In 2018 I also drastically reduced the number of notifications to avoid those temptations. It seems however that...

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