Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
FMCG: consumers’ purchase behaviors are increasingly different
Sep18

FMCG: consumers’ purchase behaviors are increasingly different

In our last article, we showed how new tools, based on “data”, allow large FMCG groups to keep up with market developments and consumer expectations. In today’s article, we reveal the effects of the evolution of the FMCG (“Fast-Moving Consumer Goods”) market on consumers’ purchasing habits. A recent study (August 2019) by the University of Chicago unveils an unexpected phenomenon: the rise of niche...

Read More
Gmail: a friend who wishes you well (but who will not let you go)
Jul29

Gmail: a friend who wishes you well (but who will not let you go)

Gmail has just launched a new feature: dynamic emails. This new feature, described in a Google blog post, introduces a subtle innovation that contributes a little more to the creation of an ecosystem from which we cannot leave. Under the guise of improving the Google user experience and its multiple subsidiaries seek to keep users captive at all costs. Explanations in today’s article and feedback on the featured snippets...

Read More
How smartphones have changed our lives and enslaved us
Jul22

How smartphones have changed our lives and enslaved us

You probably won’t read this article up to the end. And that’s because of smartphones. Smartphones have changed our lives. For the good but also for the worse. This article is not about the positive contribution of smartphones to our lives, it’s about its pervasive effects on our behavior and in particular on how it changes the way our brain works. “I want my life back” was the starting point of my quest...

Read More
Evolution of alcohol consumption and the market for de-alcoholisation
Jun12

Evolution of alcohol consumption and the market for de-alcoholisation

The evolution of alcohol consumption in Europe is leading many industry players to rethink their offer. In this article, we return in particular to the initiative launched by Philippe Stassen and the Meurens brothers who are joining forces to propose a new de-alcoholisation offer in the Charleroi region. Alcohol consumption in Europe In France, alcohol consumption has been on the decline for nearly 80 years. While a Frenchman consumed...

Read More
A new generation of electric bicycles: the match between France and Belgium is being replayed
May22

A new generation of electric bicycles: the match between France and Belgium is being replayed

After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that a look at 2 significant players could help those who are still at the market research stage. In today’s post, we compare two electric bicycles: Cowboy on one side and Coleen on the...

Read More