Articles filed underConsumer behavior
Food labels: keep it simple and stupid
By Pierre-Nicolas Schwab •
In her weekly column in Le Figaro, French most visited online journal, Natacha Polony defended on 5 Dec 2014 the idea that food labels should not be simplified. We disagree. Read further to find out why and more importantly “how”…
Food & drinks : just remix to innovate
You may remember this old post we published on innovation : innovation is a remix. Well, it seems that in the food & drink business (we are just back from SIAL) some innovations are just about that : applying old…
Internet: no privacy, freedom lost
To start the week I wanted to follow up on my latest post dedicated to the Google Glasses and their use in a business environments. I finished this post by saying that all the information on us was being aggregated,…
Off topic : a unique story-telling experience with kids
By Pierre-Nicolas Schwab •
Recently something happened to me that I found just amazing. It was one of those Aha moments that my friend Kevin Cottam wrote about in his book. This was a "story-telling" experience, the power of which is well described in…
How to: define your pricing
By Pierre-Nicolas Schwab •
A question that comes always back from our clients is how to set up the prices of their products (this is less relevant for services). What I'm really astonished about is how some entrepreneurs go candidly about defining their sales…
Trendspotting: What is nomadism?
By Pierre-Nicolas Schwab •
Market research is partly based on the investigation of past, current and future consumption trends that may support business activity. Trends research can be seen as a component of the PESTEL analysis which aims at studying all aspects of a…
Innovation in the postal industry : the self-service trend
By Pierre-Nicolas Schwab •
We reported that the postal industry, not see by many as one of the most innovative sector, is actually trying new ways to better fit into consumers’ behaviors. Two recent Esmerk press releases confirm that the self-service trend is extending…
