Articles filed underConsumer behavior
Off topic : a unique story-telling experience with kids
By Pierre-Nicolas Schwab •
Recently something happened to me that I found just amazing. It was one of those Aha moments that my friend Kevin Cottam wrote about in his book. This was a "story-telling" experience, the power of which is well described in…
How to: define your pricing
A question that comes always back from our clients is how to set up the prices of their products (this is less relevant for services). What I'm really astonished about is how some entrepreneurs go candidly about defining their sales…
Trendspotting: What is nomadism?
Market research is partly based on the investigation of past, current and future consumption trends that may support business activity. Trends research can be seen as a component of the PESTEL analysis which aims at studying all aspects of a…
Innovation in the postal industry : the self-service trend
By Pierre-Nicolas Schwab •
We reported that the postal industry, not see by many as one of the most innovative sector, is actually trying new ways to better fit into consumers’ behaviors. Two recent Esmerk press releases confirm that the self-service trend is extending…
How to use customers’ habits to increase customer loyalty
By Pierre-Nicolas Schwab •
Customer satisfaction is now subject to controversy as far as its effect on customer loyalty is concerned. As we recalled in a presentation on loyalty strategies, customer satisfaction accounts for a maximum of 10% in customer retention. What this means…
