Articles filed underConsumer behavior

Investing in the metaverse: 3 reasons to get started [Analysis]
By Pierre-Nicolas Schwab • 4 may 2022
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of…
- Innovation
Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
05/04/22
Nudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social marketing, we can also use nudge marketing to encourage behaviors that are detrimental to the…
- Strategy
Marketing: what good will the metaverse really do for brands?
16/02/22
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are…
- Innovation
Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
By Pierre-Nicolas Schwab •14 february 2022
These are truly crazy times. How else can you explain that 200 pairs of Nike Air Force 1 Virgil sneakers sold for an average of over $100,000 each? That's what happened at the online sale that Sotheby's organized from 26 January to…
- Marketing
Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •15 september 2021
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
- Marketing
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The interest of eye tracking in the retail sector [Guide 2021].
By Pierre-Nicolas Schwab •28 april 2021
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers' purchasing…
- Marketing
Will wine in cans be as successful as the Bag-in-Box?
By Pierre-Nicolas Schwab •14 april 2021
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn't wine in cans follow…
- Innovation