Articles filed underConsumer behavior

Marketing: what good will the metaverse really do for brands?
By Pierre-Nicolas Schwab • 16 february 2022
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are…
- Innovation
Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
14/02/22
These are truly crazy times. How else can you explain that 200 pairs of Nike Air Force 1 Virgil sneakers sold for an average of over $100,000 each? That's what happened at the online sale that Sotheby's organized from 26 January to…
- Marketing
Marketing and advertising: 5 innovative uses of the QR code [Research]
15/09/21
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
- Marketing
The interest of eye tracking in the retail sector [Guide 2021].
By Pierre-Nicolas Schwab •28 april 2021
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers' purchasing…
- Marketing
Will wine in cans be as successful as the Bag-in-Box?
By Pierre-Nicolas Schwab •14 april 2021
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn't wine in cans follow…
- Innovation
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Wine: increase in purchases and domination of bag-in-box [Market research]
By Pierre-Nicolas Schwab •7 april 2021
2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this…
- Marketing
Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •27 december 2020
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German brand have made the buzz at the end of this year 2020 in France. On Sunday 27th December 2020, a wind of madness blew through the Lidl shops…
- Marketing