Articles filed underConsumer behavior

Luxury product packaging: an incredible parallel market
By Pierre-Nicolas Schwab • 18 may 2022
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain…
- Marketing
Will responsible consumption resist inflation? [Analysis]
06/05/22
In a recent survey, responsible consumption, particularly recycling, appears to be a fundamental trend. 74% of consumers say they buy responsible products at least occasionally. But how will this quest for responsibility evolve in the face of inflation and the resulting impoverishment? This…
- Marketing
Investing in the metaverse: 3 reasons to get started [Analysis]
04/05/22
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of…
- Innovation
Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
By Pierre-Nicolas Schwab •5 april 2022
Nudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social marketing, we can also use nudge marketing to encourage behaviors that are detrimental to the…
- Strategy
Marketing: what good will the metaverse really do for brands?
By Pierre-Nicolas Schwab •16 february 2022
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are…
- Innovation
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Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
By Pierre-Nicolas Schwab •14 february 2022
These are truly crazy times. How else can you explain that 200 pairs of Nike Air Force 1 Virgil sneakers sold for an average of over $100,000 each? That's what happened at the online sale that Sotheby's organized from 26 January to…
- Marketing
Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •15 september 2021
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different…
- Marketing