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market research in France: and what if you use ODIL?
Sep23

market research in France: and what if you use ODIL?

If you are an entrepreneur, this article should be of interest to you. Today, we are offering you the opportunity to discover a tool that will allow you to carry out free market research in France. If ODIL (the name of the tool) will not allow you to carry out the entirety of your market research, it will nevertheless let you get started and will provide you with the first essential data to understand the characteristics of the...

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Will Big Data have the skin of market research?
Sep16

Will Big Data have the skin of market research?

In an article in 2015 (which I hadn’t translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as we know them today. And it has to be said that the future has proven me right. On the one hand, traditional institutes are attacked by technological start-ups that are totally outside the scope of market...

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Qualitative and quantitative market research: differences and use cases
Sep06

Qualitative and quantitative market research: differences and use cases

What are the advantages, the disadvantages and the differences between qualitative and quantitative market research? In which cases should you chose one over the other? These questions, often overlooked, are nevertheless essential to the objective study of your market. Too many entrepreneurs (and even well-established companies) neglect (or are unaware of) qualitative techniques, leading to the predominant use of quantitative...

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Where can I find the statistical data for my market research?
Sep02

Where can I find the statistical data for my market research?

Where can I find data and in particular the statistics for market research? This is a question that many people ask themselves when they begin their research, especially when the budget is tight, and they are looking to conduct market research for free. Because having a method is not enough, it is also necessary to have data to use. However, at the beginning of the market research (desk research), it is essential to have reliable data...

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How to do market research for free?
Aug05

How to do market research for free?

To do market research for free, don’t limit yourself to an online survey. Combine different market research techniques in this sequence: Carry out desk research to get a first view of the market dynamics. Use free resources, such as professional reports and scientific publications. Complete the PESTEL analysis. Use the information from the desk research and complete it with official statistics, also free of charge. Carry out...

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