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Qualitative research: open and closed-ended questions
Apr12

Qualitative research: open and closed-ended questions

From a very young age, we have been taught what open-ended, and closed-ended questions are. How are these terms applied to qualitative research methods, and in particular to interviews? Kathryn J. Roulston reveals her definitions of an open-ended and closed-ended question in qualitative interviews in the SAGE Encyclopedia on Qualitative Research Methods. Summary Closed-ended question Open-ended question A closed-ended question A...

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Online questionnaires in market research: beware of convenience samples
Feb15

Online questionnaires in market research: beware of convenience samples

We have recently devoted an article to the mistakes that should not be made when carrying out online market research (what is commonly called an online “survey”). One of these errors was the use of a convenience sample. In today’s article, we return to this term and explore the subject further to enable you to achieve more reliable results when conducting your market research.   Convenience sample Rented panel...

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What are the differences between B2C market research and B2B market research
Jan14

What are the differences between B2C market research and B2B market research

We have just devoted two very detailed articles to market research in B2C and market research in B2B. Aware that all the information will probably be confusing to assimilate all at once, we have prepared a concise overview table that presents the methodological differences between these two types of market research. Read also: Read our white paper on market research This table shows two kinds of information: You will, first of all,...

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How to conduct market research in B2B?
Jan11

How to conduct market research in B2B?

B2B market research has some notable features when compared to B2C market research (see the full article we have devoted to B2C here). As the targets are not the same (B2B companies, B2C end consumers), adaptations (strategy, marketing, and so on) must be made to take these differences into account. In this section, we invite you to explore these differences with you, which will then lead us to propose market research methods adapted...

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How to do market research in a B2C setting?
Jan09

How to do market research in a B2C setting?

The purpose of this article is to present the ins and outs of B2C market research with a particular focus on the methods used and the difficulties expected. While in our online market research guide, we have discussed all the techniques and tools available to carry out ideal market research, today we will modestly try to focus on a series of the minimum steps to be undertaken by would-be entrepreneurs, startups and more generally all...

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