Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
Sep03

GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.

On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, … More than 2 months after this first mailshot it’s time to draw the first conclusions. I must say I’m positively surprized by the quality of the answers I got from most companies. Yet it appeared obvious that some companies don’t want to answer your questions and...

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Marketing strategy: Pay-What-You-Want applied in the airline business
Jun25

Marketing strategy: Pay-What-You-Want applied in the airline business

Here’s an interesting Pay-What-You-Want (PWYW) initiative launched by Brussels Airlines (an airline of the Lufthansa group) to promote its premium tickets (if you want to know more about the concept of Pay-What-You-Want look at those two examples : the first one in the press sector, the other one in e-commerce) It offers customers who have already booked a flight to bid the price they want to get an upgrade (either business...

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How to do market research? Phase 7: the transition to the business plan
Jun15

How to do market research? Phase 7: the transition to the business plan

How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input to your business and financial plans.  Read phase 7 of our market research methodology Before we give you an overview of this last step, let us remind you that you can read the previous posts that accompanied the...

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How to do market research? Phase 6: quantitative techniques
Jun13

How to do market research? Phase 6: quantitative techniques

How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth phase of our 7-phase market research methodology). You can find the previous episodes here : Introduction, Phases 1, 2, 3, 4, and 5. Read step 5 of our market research methodology What is...

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How to do market research? Phase 5: qualitative techniques
Jun11

How to do market research? Phase 5: qualitative techniques

How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with the preliminary phases of market research : putting the idea on paper and fixing its flaws with Design Thinking improving the business idea with a prototype choosing the right market research...

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