Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Market research : how to study your market when going abroad?
Jun21

Market research : how to study your market when going abroad?

I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI and Hub.Brussels. 3 essential techniques to carry a market research when going abroad Based on the B2C guide to market research and B2B guide to market research we published earlier this year, I presented the 3 essential steps of a...

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Market research: How to carry out desk research
Jun19

Market research: How to carry out desk research

You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you start? Perhaps you are asking yourself one of the following questions: “Which offer should I put on the market to satisfy my customers? What is the best distribution channel through which to reach...

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Belgian Data Alliance : media and telecom team up against GAFA
Jun14

Belgian Data Alliance : media and telecom team up against GAFA

Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, …) to make deal directly with Google and Facebook. With such a power of negotiation, is it really a surprise that incumbents are joining forces to propose...

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Market Research: how much does it cost?
Jun04

Market Research: how much does it cost?

Here is a question we are always asked: “How much does market research cost?“. And our answer is always the same: “The cost of any market research is the same as the price of a car. It can be a small city car or a Rolls-Royce, a second-hand car or a new one. It is up to you to decide”. That answer is not very satisfactory, is it? It is obvious that this is a tailor-made exercise and that the customer’s...

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Boco Brussels: the reasons behind the failure
May20

Boco Brussels: the reasons behind the failure

Boco Brussels is over. The franchise was held by Star Food Company, who initiated legal reorganisation proceedings before the Brussels Commercial Court. This is the end of the Boco adventure in Belgium, a concept we have been following since its very beginnings. We had also met a long time ago with its co-founder Simon Ferniot (brother of the chef and TV presenter of the same name, also co-founder) to talk to us about a concept that,...

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