Marketing, customer satisfaction and loyalty
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Study of the digital divide: who are those who do not have access to the Internet
Oct30

Study of the digital divide: who are those who do not have access to the Internet

In today’s post, I want to tell you a true story, that of a request for a market research project that came to us a few weeks ago. This request (from an Indian digital agency acting for a renowned client) is symptomatic of the methodological problems we face every day. Also, there was a real lack of knowledge of the fieldwork. This “anecdote” will also be an opportunity for us to talk about a real social...

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This artist uses market research techniques for a stunning visual result
Jun22

This artist uses market research techniques for a stunning visual result

While on business trip in Glasgow a few weeks ago (for the EMAC marketing conference), I visited the Glasgow Museum of Modern Art and discovered the Mitch Miller’s work. Mitch Miller is a Glasgow-based artist who has invented the concept of dialectograms, which he describes as follows : Take a dash of cartography, a pinch of architecture and a fair bit of ethnography and you have the dialectogram, graphic art that depicts place from the ground...

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How to do market research? Phase 7: the transition to the business plan
Jun15

How to do market research? Phase 7: the transition to the business plan

How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input to your business and financial plans.  Read phase 7 of our market research methodology Before we give you an overview of this last step, let us remind you that you can read the previous posts that...

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How to do market research? Phase 6: quantitative techniques
Jun13

How to do market research? Phase 6: quantitative techniques

How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth phase of our 7-phase market research methodology). You can find the previous episodes here : Introduction, Phases 1, 2, 3, 4, and 5. Read step 5 of our market research methodology What is quantitative market research?...

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How to do market research? Phase 4: PESTEL and competition analysis
Jun08

How to do market research? Phase 4: PESTEL and competition analysis

How to do market research? This is the question we’re helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post on this blog. Today we’ll be dealing with Phase 4: the PESTEL analysis and the competition analysis. READ PHASE 4 OF OUR MARKET RESEARCH METHODOLOGY If you missed the latest episodes you can find them back...

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How to do market research? Phase 3: choosing the right market research methods
Jun06

How to do market research? Phase 3: choosing the right market research methods

How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research methods, which is the aim of phase 3. If you believe that market research = online survey, you better make sure you read today’s article because you may be surprised. ACCESS PHASE 3 OF OUR ONLINE...

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GDPR : market research predicts companies will be hit by massive requests
May16

GDPR : market research predicts companies will be hit by massive requests

A market research carried out for Veritas reveals that a large number of UK consumers are planing to exercise their rights to privacy after 25 May 2018 (GDPR). What should we think about those results ? Market research results The main results of the market research carried out for Veritas are the following : 40 per cent of UK consumers intend to exercise their data privacy rights in the next six months Most requests will be...

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A qualitative market research of the Hollister & Co. brand perceptions
Feb21

A qualitative market research of the Hollister & Co. brand perceptions

How do you explore customers’ perceptions about a brand ? Which methodologies should you use to elicitate brand images ? A recent research published in the Journal of Retailing explores consumers’ perception of Hollister and Co. and uses for this aim a vast array of market research techniques. Market research methods The methodologies used by the authors to explore consumers’ feelings, unconscious thoughts are complementary : qualitative interviews with different stakeholders, focus groups (see our article...

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Market research combines Big Data and qualitative techniques .. 120 years ago
Jan22

Market research combines Big Data and qualitative techniques .. 120 years ago

Visualizing data has become a standard task and one essential component of data science today. But, haven’t we forgotten how lucky we are to have all that data available and to be able to use it for various purposes ?   An early example of Big Data and visualisation project One of the most stunning visualization projects I’ve come to know was initiated more than a century ago by Charles Booth, a Liverpool-born businessman who became...

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