Clever store window : innovative, interactive and surprising
By Pierre-Nicolas Schwab •
Shoppers are desperately in need of new, innovative and refreshing ideas in the retail sphere. Retailers have come up with tons of digital innovations inside the store, all aiming at selling more. But they forgot the enchantment part of the…
What is the future of radio?
The hope we were having a few years ago that younger listeners on the internet would move back to so-called linear consumption, is gone (see our latest article on radio consumption habits). We are currently in a period of transition,…
How radio consumption is changing among younger generations
I recently gave a speech on Big Data and Data Mining at the Radio Days of the EBU in Riga (Latvia) and met other fellow marketers and head of European broadcasters from all over Europe. There are two big lessons…
Facebook new patent for credit rating through social networks
Have you heard about Facebook’s new patent to evaluate your credit rating based on your social network ? Everyone refers to it but despite all my efforts I’ve been unable to find a new such patent application filled in by Facebook…
Probably the best business card ever created
Have you ever realized that business cards are too seldom used to leave an impression on your prospects ? I just found out what is probably the most amazing business card ever conceived. Read further if you want to know…
Shared Economy: the three radical changes of the last 30 years
By Pierre-Nicolas Schwab •
The Shared Economy is one hot topic that all medias are covering massively those days. I recently got interviewed by a Belgian magazine for a special issue on the subject. On that occasion I gave them with my view on…
Big Data : Belgian website Realo displays social profile of neighborhood
The news made a big buzz on 17 June in Belgium. Big Data based website Realo.com unleashed sudden polemic after months of existence (see for instance this article in French). Their mapping of real estate properties displayed not only properties…
Innovation: Is the Lily Camera really a game changer in the drone landscape?
In the many industries that drive innovation, drones seem to attract a lot of attention. Their versatility and adaptability made them great devices in many industries to boost innovation. Just have a look at Amazon's example below. or this other…
DHL, Amazon and Audi partner to revolution the supply chain
If you are in e-commerce, you know that delivery is a crucial part of the customer experience. If you want your clients to be satisfied and to repurchase from your site, you’ll have to make sure the delivery runs flawless.…
Brand image : Hublot store bets on new technologies
Innovation is the nexus of retail marketing, especially when it comes to the differentiation of points of sales (POS). Innovation often comes first from the top, i.e. from premium brands which have the money to invest in new technologies. Today…
Alain Milliat: interview of a successful entrepreneur
Today we inaugurate a new article format. We wanted to give a voice to people that we hear too little in our opinion: successful entrepreneurs who have managed to master the difficulties of entrepreneurship and have grown their businesses. Besides…
If you want your mobile app to be a success, don’t follow this example
Digital marketing and in particular the role played my mobile apps is crucial. Who would dare saying that it’s not. Yet many firms don’t know how to articulate their digital strategies and in particular how to design successful mobile applications.…
3D printed photo figurines: a winner-takes-all market ?
3d printing is hot. New applications pop up every day and we even saw last week a 3D printer that was 3D printed. One thing is sure. With each day that passes, the appearance of 3D printed objects will come…
Free open innovation event in Brussels
it’s my pleasure to announce that a free open innovation event will be organized next week in Brussels. The presentation will be held on 11 Feb at ICAB (New Technology incubator) where the offices of IntoTheMinds are located (rue des…
Innovation & Design Thinking: 3 secrets to generate better ideas
You know I’m a big fan of design thinking. I’ve carried out many sessions and ideas have popped up that I’m sure, would never have come to mind with Design Thinking. As you know Design Thinking is a real methodology…
Idea in brief : rejuvenate your products with a new packaging
To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The…
Food & drinks : just remix to innovate
You may remember this old post we published on innovation : innovation is a remix. Well, it seems that in the food & drink business (we are just back from SIAL) some innovations are just about that : applying old…
My three recipes to increase creativity
After 11 months of an uninterrupted race to secure new contracts, increase our market share and deliver market research, new ideas and concepts to our customers, the time had come to go on vacation and prepare for the next 11…
Google Glass used by SNCF to enhance customer satisfaction
This article is primarily about the use of Google Glass to enhance the customer experience. But let me first start by dealing with the iWatch (sorry … it’s the Apple Watch). The long awaited Apple watch got finally revealed on…
SIAL 2014 : and the winner of the innovation award is …
You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already…
Produce your own food : the new trend
There is one weak signal that emerged this year at SIAL that we think may be interesting to follow : “grow your own food”. We detected at least 3 products that fall into this category and we’d like to present…
Back from SIAL 2014 : pictures and impressions
Before publishing some detailed reports on the new concepts, innovative products we saw at this year's SIAL in Paris, we thought it may be a good idea to give you a general overview. The SIAL 2014 was just amazing, as…
SIAL : the best place to conduct market research on food & drink trends
The worldwide largest food & drink fair will open next month (from Oct 19 until Oct 23rd). Some 6300 exhibitors from 103 countries (!) will attend the show and present what is thought to be the largest products range available…
RFID technology used by Nespresso to enhance customer experience
RFID technology has been around for some years now but its applications in B2C remained pretty scarce. In the B2B context it’s a little bit more popular although in most business contexts it’s still in its infancy or at the…
La Minute Retail : the future of retail and the impact of digital technologies
When you manage a blog about marketing you necessarily have to cover many different areas of interest. Retail is one of them. And what do you do to get new ideas, insights and keep up with the latest news in…
Customer satisfaction: BMW enables tracking of your order
A few days ago we were dealing with digital innovation in Brussels’ BMW Flagship store. BMW inspired us once again with an IT innovation proposed to customers ordering a new car. Ordering a car can be an amazing and joyful…
Augmented Reality used at BMW flagship store. Guess for what …
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some…
Greatest 3D printing quality on earth? Interview of TwinKind’s founder
We litteraly fell in love with TwinKind, a 3D printing startup located in Berlin that we visited in April. After the teasers of last week, here comes the time to go more in depth with an interview of Timo Schaedel,…
Audi City : an incredible interactive customer experience
Chances are high that you never visited an Audi City store. There are only three of them : in Beijing, London and Berlin. The one in Berlin opened in February and I was fortunate enough to get a thorough tour…
A map of the best and most innovative retail concepts in the world
How do you get inspiration for creating a unique customer experience in your store ? By visiting other stores and understanding emerging consumers’ behaviors. This is what we do by visiting once a month a new European city, spotting and…
Uber banned: Brussels taxis remain up to 122% more expensive.
On the website of the European Commission Neelie Kroes attacked publicly minister Brigitte Grouwels for the "crazy court decision to ban Uber in Brussels" (read more about Djump and UberPop business models in our article published a few days ago)…
Crowdsourcing: three examples of concrete results
On his blog Yann Gourvennec, with whom we share ideas and exchange posts regularly, has just published an excellent article about the actual goals of crowdsourcing. Yann has rightly focused its effort to synthesize the concrete results reached through crowdsourcing.…
Innovation in the postal sector. Episode 5 : automatic lockers
The postal sector is one of the most innovative and adapts constantly to new or emerging consumers behaviors. Automatic lockers is one very successful example. Episode 5: automatic lockers to better match customers' needs and behaviors Contact us for our…
Innovations in the postal sector. Episode 3: new delivery options
Here is episode 3 already of our series on innovations launched by postal operators. You can access the first episodes of the series here (episode 1) The innovation we’ll be dealing with today is driven by societal and behavioral changes.…
Innovations in the postal sector. Episode 1: 3D printing
As announced in our post last week, time has come to give you a comprehensive view of innovations in the postal sector. Some innovative services may be known to you already (depeneding on where you live and how innovative your…
Innovations in the postal sector: business models revamped
The postal industry is unique. Its original business model is threatened and the industry is forced to reinvent itself. What can be observed there in terms of innovation is just unique. I met with Delphine Desgurse in Venice in late…
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