Zero waste: these 8 initiatives are changing the refilling experience
The market research of “zero waste” shows that it is in full growth. Initially, a phenomenon reserved for specialized stores and a niche audience, “zero waste” initiatives are now spreading to the mass market. No longer affecting only food brands, and are being used as a growth driver by the FMCG (Fast Moving Consumer Goods) giants. In this article, we present 8 exciting bulk sales initiatives from all over the world. Reflections on “zero waste” and refilling stations As the following article...
Amazon Salon: a 3.0 hair salon in the heart of London
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group’s different brands). The Amazon Salon hair salon opens in London in partnership with Elena Lavagni, a stylist well known to stars and VIPs. With this hyperconnected sales outlet, Amazon is trying new recipes to reconcile the online and offline worlds, a...
![6 innovative solutions for contactless payment [Research]](https://www.intotheminds.com/blog/app/uploads/payment-facial-recognition-240x240.jpg)
6 innovative solutions for contactless payment [Research]
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next few years and will revolutionize the way we pay for our purchases. Some of these methods are not science fiction. They have already been used for several years (facial recognition, the iris of the eye), are...
![Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]](https://www.intotheminds.com/blog/app/uploads/blockchain-240x240.jpg)
Why the giants of the luxury sector are joining forces in the Aura Blockchain [Analysis]
LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting tracking luxury goods sold on second-hand platforms the will to maintain a relationship with the successive owners during the lifetime of the product Read also Second-hand luxury market: statistics and analysis Summary The history of the Aura Blockchain The challenges of product traceability in the luxury sector Better control of the second-hand...
![LG’s failed differentiation strategy in 3 examples [Analysis]](https://www.intotheminds.com/blog/app/uploads/LG-logo-240x240.jpg){kind=logo}
LG’s failed differentiation strategy in 3 examples [Analysis]
LG’s recent exit from the smartphone business provides an interesting illustration of the importance of strategic choices in the differentiation strategy. LG was a highly innovative smartphone business and yet was unable to make a mark in the market. Its market share in smartphones has never exceeded 2%. This article illustrates this failed differentiation strategy through 3 pseudo-innovative products: the G-Flex, the G5, and the G-Wing. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By...
Will wine in cans be as successful as the Bag-in-Box?
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn’t wine in cans follow the same trajectory? This article traces this particular format’s history, and we have interviewed a winemaker who has gambled on this format. Summary The Bag-in-Box format dominates the market Wine in cans: the next trendy format?...
8 store formats that will shape the future of retail
What are the new forms of retail that will dominate the next 10 years? Which ones will emerge, and which ones will become permanent? In this article, I propose to project ourselves to after the Covid crisis and see 8 store formats that will be the future of retail. Each of these store formats capitalizes on emerging or already present trends. Read also 6 innovative solutions for contactless payment [Research] Summary Introduction Small stores Demonstration stores Popup stores...
19 Crimes: a stroke of marketing genius … often poorly imitated
In 2018 the Australian group Treasury Wine Estates revolutionized the marketing of “mass market” wines. By introducing augmented reality with its “19 Crimes” wine, they turned the customer experience upside down, and sales of “19 Crimes” went from 4 million to 18 million bottles in just 18 months. A stroke of marketing genius that remains, despite many imitations, unmatched and wildly misunderstood by followers. Summary Introduction 19 Crimes: analysis of a success 19 Crimes followers have...
![TikTok explained to parents: Strengths, dangers, and solutions [podcast]](https://www.intotheminds.com/blog/app/uploads/tiktok-TN-240x240.jpg)
TikTok explained to parents: Strengths, dangers, and solutions [podcast]
TikTok is fascinating, but it is also scary. Parents find themselves helpless in the face of this social network that promises to unleash children’s creativity but also presents several dangers. To answer parents’ questions and provide concrete solutions, we have organized a podcast debate with 3 specialists: Justine Atlan: President of the e-Enfance association Corentin Colin: TikToker with 185000 subscribers Christophe Coquis: Editor-in-Chief of the magazine Geek Junior This podcast is divided into 5 parts allowing...
![Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]](https://www.intotheminds.com/blog/app/uploads/digitalisation_numerisation_bank_banques-240x240.jpg)
Fintech: a look back at 2020, perspectives and trends for 2021 [Interview]
This article takes stock of the year 2020 for fintech with Xavier Corman, the FinTech Belgium administrator. In the first part, we discuss the impact of the Covid crisis on fintech activities (and in particular, fund-raising) before discussing trends in InsureTech, RegTech, and AccountingTech. Xavier Corman will then react to Ana Botin (CEO Santander) on startups in the ecosystem of innovation and respect for business rules. Can the mastodons of the finance sector still propose disruptive innovations? That’s the whole...
Customer Loyalty: how Nespresso takes advantage of this with a single click
How to sell more with your e-shop? How to build customer loyalty? These are questions that many traditional retailers are asking themselves when customers are converting massively to e-commerce. In this article, we present a system developed by Nespresso and strangely forgotten by conventional retailers. Yet, it makes customer loyalty a driving force for business growth. Introduction 80% of the purchases we make in supermarkets are recurring purchases. Charles Duhigg explains in his book “The power of habit” that a buying...
Mendi, a technological innovation to strengthen your brain
Mendi is a neurotechnology company of which Moha Bensofia is CEO. In a few words, Mendi aims to improve the mental and cerebral health of its users. We discuss this in detail in this podcast. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But...
The 5G is on the market and research for 6G is underway
While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices Uses and purposes Package options The 6G Technological evolution and objectives Intended uses A look back at the 5G 5G is causing debate, but above all, it is beginning to establish itself in Europe. French operators...
Do you want to be creative? Make sure these 3 factors are brought together
Where does creativity come from? Where does the ability to invent and renew oneself come from? In today’s article, I talk about innovation, of course, but also about the mystery of creativity. The example of artistic creation is used as a pretext to highlight 3 factors of creativity. If you only have 30 seconds creativity and simplicity are intimately linked: seeking to keep things simple, makes it possible to move towards disruptive innovations. an economy of...
Covid-19: how to ensure social distancing in retail stores and airports?
What are the best techniques to ensure social distancing in private and public spaces (shops, airports, public transport)? This is the question we answer today in this podcast by interviewing an expert, Dr Flurin Hänseler. His research work is devoted to flow regulation, and his expertise is therefore valuable in understanding which techniques to implement to ensure that social distancing is maintained in environments where many people usually cross paths. Tips for ensuring social distancing reduce density in...
![[Podcast] Times of crisis boost creativity and innovation](https://www.intotheminds.com/blog/app/uploads/seed-crisis-240x240.jpg)
[Podcast] Times of crisis boost creativity and innovation
We are in a period of unprecedented turmoil caused by a massive global health crisis. Our daily life, work and health care are undergoing unusual changes. Our habits are being disrupted. The way we worked, studied and lived just a few months ago seems to be a distant memory. A systematic analysis of the situation allows us to see more clearly and project ourselves more serenely into the future, especially by anticipating the opportunities that will...
California leads the fight against addictive technologies
California is definitely a champion of the defence of individual interests. After granting employee status to Lyft and Uber’s drivers, after legislating on electronic cigarettes, a Republican senator (Josh Hawley) now wants to ban the features of websites that lead to “addiction and the exploitation of our brains”. Infinite scroll soon to be banned in California? Senator Hawley’s target, is first and foremost the infinite scroll, a feature used on all social networks (and on many...
Will Big Data have the skin of market research?
In an article in 2015 (which I hadn’t translated in English at that time), I was asking myself about the future of the market research sector. Big Data, I foresaw, could well be the death of market research institutes as we know them today. And it has to be said that the future has proven me right. On the one hand, traditional institutes are attacked by technological start-ups that are totally outside the scope of market...
What is artificial intelligence and how it may save humanity
I’m often asked to answer the following question : “what is artificial intelligence”. When faced with such a question there is a temptation to immediately give a technical explication which will confuse your interlocutor even more. In today’s article I chose to answer that difficult question in a simple way. To reach this objective I chose to first define human intelligence before characterizing artificial intelligence. Even with this simple approach I found it difficult to nail...
Belgian Data Alliance : media and telecom team up against GAFA
Google and Facebook are the two largest advertising platforms worldwide and they capture most value of the online advertising market. This duopoly is ripping away value from incumbents as brands are shifting advertising budget from incumbents (telecom operators, broadcasters, …) to make deal directly with Google and Facebook. With such a power of negotiation, is it really a surprise that incumbents are joining forces to propose alternative solutions and bring a credible offer on the market?...
A new generation of electric bicycles: the match between France and Belgium is being replayed
After the marketing of electric bicycles and the spread of electric scooters in large cities, it is time for connected and high-end electric bikes. As this sector is trendy and entrepreneurial projects are multiplying in the field, we thought that a look at 2 significant players could help those who are still at the market research stage. In today’s post, we compare two electric bicycles: Cowboy on one side and Coleen on the other. Summary Cowboy:...
Find & Order turns ‘Picking’ into child’s play
We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping solution combined with an...
Smart bottles, from health to marketing
Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart bottles. Marketing and communication resources. How far can we go? Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy....
Technology and artificial intelligence in retail
We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article to innovative initiatives taken by retailers to optimise their performance, in particular, those made by Casino in their hypermarket in Pessac, which serves as a laboratory to test these in a live environment. Summary The importance...
Le Styliste: the conversational assistant who advises you in your shopping
We recently interviewed Samuel Sadoun, CEO of start-up Le Styliste, who has created a conversational assistant that advises and guides consumers in their online purchases by providing them with stylistic recommendations adapted to their profile. A new online way of consuming and a new channel for e-commerce brands. Summary Presentation of the company The genesis of the idea Customers and partners The evolution of the assistant Key figures and prospects for the future Presentation of the...
Cars will be the next theatres: the upcoming media revolution
How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at Warner Bros, that provided an outstanding overview of some disruptive concepts that may become reality in the future. In particular I was very interested (and somewhat puzzled) by the perspectives given of the in-car experience. In...
Artificial intelligence: a new opponent of reference in the gaming world
Artificial intelligence, algorithms, are now an integral part of our daily lives. They play a role in various fields, which do not always have an obvious link with IT. Indeed, artificial intelligence (AI) is applied in many areas such as robotics, but also games, music, art, health, and many other domains. This article launches our brand-new series on the multiple facets of artificial intelligence by detailing its integration into our modern world. Today we begin with...
Smart speakers : powerful trend or next technological disillusion?
Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn’t picture myself talking to my smartphone and I wondered: are smart speakers a fade and the next big disillusion (like virtual reality was). In today’s article I’ve compiled a series of statistics to build a solid argumentation on why I think the smart speakers trend...
French media to launch unique ID initiative to fight Facebook Connect back
10 french media groups just announced that they will be launching a shared ID service aiming at making users’ life easier. The idea is to allow user to have a single account (email address, password) to access all media websites. This new service is due in the summer of 2019 and will cover 80 websites edited by those 10 groups (Le Figaro, Altice, L’Équipe, M6-RTL, Lagardère Active, Czech Media Invest France, 20 Minutes, Les Échos-Le Parisien,...
Voitto, an artificial intelligence with a heart
Technology is often a source of fears for some people, especially those who think their jobs may be threatened by technological progress. Throughout centuries, there are many examples of such fears, sometimes leading to revolts, for instance the Luddites movement of early 1800’s. In the field of media we dealt in this article with the fears that ushered each and every new technology developed (print, television, radio, …) in the past. Artificial intelligence is seen today...
WeMaintain : this startup disrupts the market of elevator maintenance
BFM Académie, the first contest for new business creators on radio and television, is now in its 13th edition and this year, it is Jade Francine, creator of WeMaintain, an elevator maintenance company, who is the winner. Its slogan is “using digital technology to enhance the value of technical professions”. We had the pleasure of interviewing her and learning more about this somewhat revolutionary concept within this specific market. The concept of WeMaintain Jade Francine sees...
Market research at SIAL Paris 2018. Trend #5: Sensational Food
Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today “sensational” products, those that provide intense pleasure. In today’s article, we illustrate this area of innovation with 3 examples. All of them offer a recipe enhanced by the addition of a powerful ingredient: ginger for Molino Spadoni and Ponti, truffles for Calugi Srl. Ginger and truffle are of course ingredients...
Market research at SIAL Paris 2018. Trend #4: Clean Food
The trend in the food market that we have called “clean food” includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that manufacturers can now no longer ignore. The innovations presented at SIAL generally follow several trends (the examples mentioned above bear witness to this since we have mentioned them in the articles we have devoted to other...
Market research at SIAL Paris 2018. Trend #3: Veggie alternatives
Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population (estimated at 40%) that reduces its meat consumption in favour of vegetable alternatives without completely abandoning the meat diet. Read also SIAL Paris 2018: What are the trends in the food market? In today’s article, we...
Market research at SIAL Paris 2018. Trend #2: Easy Snacking
Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends, don’t hesitate to consult our other articles (superfoods, clean foods, vegetarian alternatives, sensational foods) as well as all our tips for visiting SIAL effectively and an overview of the innovations in the 2018 food market in...
Market research at SIAL Paris 2018. Trend #1: Super Food
Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information about the new products we have discovered and tested, please do not hesitate to contact us. The first article in this series concerns superfoods, a trend that has already been well established for many years but...
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