Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Bing and GPT4: 6 suggestions to protect your inbound marketing
By Pierre-Nicolas Schwab •
ChatGPT and other conversational agents powered by generative AI present a risk for SEO and inbound marketing. This risk is that your website will be less visited because users will turn away from Google. Even if I don't believe in Microsoft's predictions,…
What if Bard (Google) was trained on data from Gmail?
By Pierre-Nicolas Schwab •
The scandal is potentially huge. Kate Crawford posted on Twitter (see screenshot below) a response by Bard, Google's conversational agent using generative AI, to a seemingly innocuous question, "Where does Bard's data come from?" Although Bard's answer may be a hallucination, it…
chatGPT plugins: disruptive to the future of tech
By Pierre-Nicolas Schwab •
Expedia just announced on Twitter the launch of a plugin powered by chatGPT's generative AI. At the same time, a "hacker" revealed the "secret" list of plugins available on chatGPT. Contrary to popular opinion, this will not challenge Google search as we know…
Air transport: market consolidation in sight
By Pierre-Nicolas Schwab •
During the Covid crisis, we published an analysis of the airline industry's future. At that time, we predicted a market consolidation due to the disappearance and takeover of "small" airlines. This consolidation is underway, and 2023 will be the year it will…
Social media KPIs: the 5-must-have metrics!
By Pierre-Nicolas Schwab •
Social media KPIs help brands analyze their digital marketing campaigns. Thanks to them, companies understand the reasons for their successes and failures on social networks. It is, therefore, a partner of choice for continuous improvement on digital channels. There are many relevant metrics…
Consumers willing to pay 16% more for eco-friendly packaging
By Pierre-Nicolas Schwab •
16%: that's how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers' bias towards eco-friendly packaging. I summarize the…
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target…
Ricola: a pop-up store to celebrate the rebranding
By Pierre-Nicolas Schwab •
Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it's also an opportunity to…
Web Analytics: definition, benefits, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of…
ChatGPT: 4 sources of risk for inbound marketing
By Pierre-Nicolas Schwab •
Companies that rely on SEO to find customers may need help with llead generation. After a few weeks of using ChatGPT and the new Bing, I look at the dangers of these conversational agents for companies using inbound marketing. Based on the search context, I…
Social Media Marketing (SMM): statistics and new strategies!
By Pierre-Nicolas Schwab •
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector's evolution. For example, we'll see in never-before-seen…
Yayoi Kusama and Louis Vuitton: the best of street marketing
By Pierre-Nicolas Schwab •
In terms of street marketing, there are many initiatives. But some of them are above the lot and are of genius. If you are a regular reader of this blog, you know that I am a big fan of Louis Vuitton's…
Click and mortar: definition, advantages, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Click and mortar companies are present in online commerce on both physical and digital channels. By definition, this type of structure is opposed to "pure players" who only sell their products online. This article explains why click and mortar is the future…
Generative AI: 9 types of websites in danger
By Pierre-Nicolas Schwab •
Generative AI will revolutionize online search. The new search engine Bing gives a glimpse of the possibilities offered to Internet users. However, this potential represents a huge danger for some categories of websites that will become obsolete. If your business model…
Cross-media: definition, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept…
Diversity at the top: analysis of French management committees
By Pierre-Nicolas Schwab •
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions ("C-Level"), and…
4 examples of inbound marketing to attract more customers!
By Pierre-Nicolas Schwab •
Examples of inbound marketing are flourishing on the Internet. Indeed, brands are becoming increasingly inventive in improving their lead generation capabilities. Here, we explain the benefits of the 4 best practices in inbound marketing. We'll also go over the exact definition of this concept, which is…
Content syndication: statistics, definition, and strategies
By Pierre-Nicolas Schwab •
Content syndication means publishing your content on a platform other than your own. This article proposes a complete definition of this concept with multiple benefits. On the one hand, content creators use it to increase their online visibility. On the…
5 ways to protect content creators from generative AI
By Pierre-Nicolas Schwab •
Generative AI threatens a whole range of websites and their inbound marketing strategy. However, it is important to remember that the LLMs (Large Language Models) behind tools like ChatGPT feed on public data. To avoid being robbed of their users, we will see a series…
5 social media campaign ideas to engage your audience!
By Pierre-Nicolas Schwab •
In this article, we return to the best practices for a campaign on social networks. Here is how Airbnb, Coca-Cola, or Mastercard became masters of digital communication! After summarizing the most important statistics, we will present 5 good ideas for social…
ChatGPT and Bing won’t replace Google. Here’s why.
By Pierre-Nicolas Schwab •
According to Microsoft, 50% of online searches could be carried out via a conversational agent (Chat BOT) based on generative AI. But what if Internet users are not interested in this value proposition? Everything depends on Internet users' willingness to change how…
3 examples of social proof to convert your visitors into customers!
By Pierre-Nicolas Schwab •
Social proof is an ideal companion to increase your conversion rate. It consists in confirming the opinion of your prospects. Here, we help you better understand the definition of this concept with many merits. Customer testimonials, expert interventions, and case…
Declining podcast market: still a good inbound strategy?
By Pierre-Nicolas Schwab •
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to…
Local marketing: definition, advantages, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
Local marketing compiles a whole set of marketing campaigns on a limited geographical territory. It is based on the needs of local customers and seeks only one thing: to satisfy them! In this article, we will review the exact definition…
![Illustration of our post "Web Analytics: definition, benefits, and strategy [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/social-media-marketing-smm-banner-1024x683.jpg)
![Illustration of our post "Click and mortar: definition, advantages, and examples [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/click-and-mortar-online-offline-banner-1024x681.jpg)
![Illustration of our post "Cross-media: definition, strategy, and examples [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/cross-media-1024x683.jpg)
![Illustration of our post "Local marketing: definition, advantages, and strategy [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/local-marketing-1024x683.jpg)