Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
What factors most influence survey participation?
By Pierre-Nicolas Schwab •
Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation…
The flagship store Zara on the Champs-Elysées: ultra-digital
By Pierre-Nicolas Schwab •
Zara opened on April 21, 2023, at 74 Avenue des Champs-Elysées, its largest store on a single level. Nearly 2,700 square meters await the visitor, immersing him in a very modern customer experience where digital is omnipresent. The store format is unprecedented for Zara…
Diversity of the management committees of the 50 Largest French Companies
By Pierre-Nicolas Schwab •
In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of…
ChatGPT: its answers are very similar [exclusive research]
By Pierre-Nicolas Schwab •
ChatGPT has a surprising ability. If you press the "regenerate response" button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much…
Skwad, a monetization platform for micro-influencers
By Pierre-Nicolas Schwab •
In this podcast, I hosted Pierre-Adrien Giroguy, the founder, with his brother, of Skwad, a monetization platform for nano- and micro-influencers. The excellent magazine Challenges chose it as one of the 100 companies to follow in 2023. Pierre-Arien talks about Skwad's…
Content strategy: how to differentiate yourself from ChatGPT?
By Pierre-Nicolas Schwab •
At the time of ChatGPT, we must question our content creation strategy to differentiate ourselves. It is no longer possible to produce mundane content. It is imperative to create value for the reader at the risk of not having an…
ChatGPT and Midjourney Invent the future Louis Vuitton bags
By Pierre-Nicolas Schwab •
Louis Vuitton regularly collaborates with contemporary artists and proposes limited-edition collections. The street marketing operation was among the best in the last 20 years. I have already talked on this blog about the collaboration with Jef Koons and the spectacular windows created on this occasion.…
Augmented reality: the example of Ditar, an innovative player in the eyewear industry
By Pierre-Nicolas Schwab •
Let us introduce you to Ditar: a revolutionary player in the eyewear industry. This brand proposes highly realistic 3D frame models and a unique consumer experience. Its optimal use of technology makes it an example of augmented reality in its sector!…
I tested the Fiat Metaverse Store
By Pierre-Nicolas Schwab •
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat's metaverse (the "Fiat Metaverse Store"), I wanted to try it. It's a virtual environment where you can interact live with…
Bing and GPT4: 6 suggestions to protect your inbound marketing
By Pierre-Nicolas Schwab •
ChatGPT and other conversational agents powered by generative AI present a risk for SEO and inbound marketing. This risk is that your website will be less visited because users will turn away from Google. Even if I don't believe in Microsoft's predictions,…
What if Bard (Google) was trained on data from Gmail?
By Pierre-Nicolas Schwab •
The scandal is potentially huge. Kate Crawford posted on Twitter (see screenshot below) a response by Bard, Google's conversational agent using generative AI, to a seemingly innocuous question, "Where does Bard's data come from?" Although Bard's answer may be a hallucination, it…
chatGPT plugins: disruptive to the future of tech
By Pierre-Nicolas Schwab •
Expedia just announced on Twitter the launch of a plugin powered by chatGPT's generative AI. At the same time, a "hacker" revealed the "secret" list of plugins available on chatGPT. Contrary to popular opinion, this will not challenge Google search as we know…
Air transport: market consolidation in sight
By Pierre-Nicolas Schwab •
During the Covid crisis, we published an analysis of the airline industry's future. At that time, we predicted a market consolidation due to the disappearance and takeover of "small" airlines. This consolidation is underway, and 2023 will be the year it will…
Social media KPIs: the 5-must-have metrics!
By Pierre-Nicolas Schwab •
Social media KPIs help brands analyze their digital marketing campaigns. Thanks to them, companies understand the reasons for their successes and failures on social networks. It is, therefore, a partner of choice for continuous improvement on digital channels. There are many relevant metrics…
Consumers willing to pay 16% more for eco-friendly packaging
By Pierre-Nicolas Schwab •
16%: that's how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers' bias towards eco-friendly packaging. I summarize the…
How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
For companies, defining a brand territory is an essential aspect of their marketing positioning. For this reason, it responds to key issues of consumer behavior and brand image. It pushes brands to question their intrinsic values and the expectations of their target…
Ricola: a pop-up store to celebrate the rebranding
By Pierre-Nicolas Schwab •
Ricola installed a pop-up store in Paris in March 2023. Its visit allows us to approach some interesting aspects of branding, observable in particular through the visual elements put forward in the sales outlet. But it's also an opportunity to…
Web Analytics: definition, benefits, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of…
ChatGPT: 4 sources of risk for inbound marketing
By Pierre-Nicolas Schwab •
Companies that rely on SEO to find customers may need help with llead generation. After a few weeks of using ChatGPT and the new Bing, I look at the dangers of these conversational agents for companies using inbound marketing. Based on the search context, I…
Social Media Marketing (SMM): statistics and new strategies!
By Pierre-Nicolas Schwab •
Social Media Marketing has become a must. Its benefits on brand image, online awareness, and customer acquisition are no longer in doubt. This article looks at key statistics to better understand the sector's evolution. For example, we'll see in never-before-seen…
Yayoi Kusama and Louis Vuitton: the best of street marketing
By Pierre-Nicolas Schwab •
In terms of street marketing, there are many initiatives. But some of them are above the lot and are of genius. If you are a regular reader of this blog, you know that I am a big fan of Louis Vuitton's…
Click and mortar: definition, advantages, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Click and mortar companies are present in online commerce on both physical and digital channels. By definition, this type of structure is opposed to "pure players" who only sell their products online. This article explains why click and mortar is the future…
Generative AI: 9 types of websites in danger
By Pierre-Nicolas Schwab •
Generative AI will revolutionize online search. The new search engine Bing gives a glimpse of the possibilities offered to Internet users. However, this potential represents a huge danger for some categories of websites that will become obsolete. If your business model…
Cross-media: definition, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
Cross-media campaigns are becoming the norm for brand communication! This process consists of promoting a product/service on several media simultaneously. This way, companies combine their design efforts into a single thought process to promote customer conversion. This article helps you understand the concept…
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![Illustration of our post "Web Analytics: definition, benefits, and strategy [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/social-media-marketing-smm-banner-1024x683.jpg)
![Illustration of our post "Click and mortar: definition, advantages, and examples [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/click-and-mortar-online-offline-banner-1024x681.jpg)
![Illustration of our post "Cross-media: definition, strategy, and examples [Guide 2023]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/cross-media-1024x683.jpg)